We’re a diverse and specialist creative strategy agency that helps brands explore
new creative territories fueled by super-nuanced cultural intelligence.
CULTURAL CENTRICITY + CREATIVE RESONANCE
NERDS is a culture-first creative strategy agency combining cultural intelligence
and authentic creative direction to build brands authentically. We focus on
providing creative, consumer-centric propositions that deliver a unique,
differentiated place within culture whilst generating high commercial value.
Consumers no longer identify with mainstream cultural expression. Instead, they
prefer to align with tightly nuanced bubbles of self-projection. Consumers seek
more niche cultural identities and search for like-minded brands that reflect
their ideologies and creative positioning.
NERDS build creative strategies that elevate your brand's position within the
aspiration economy, enabling your brand to become an identity symbol for your
As the go-to creative strategy agency, we charge your brand with cultural cachet
by building innovative, creative platforms that drive positive brand perception
and desire within the communities you aim to align with.
During our brand-building process, we centre the brand in multiple forms of
creative expression, enabling subcultural appropriation across a spectrum of
audience identity groups.
Through our creative strategy agency services, we help brands find their way
through the rapidly evolving consumer-driven landscape, identifying
opportunities to forge purposeful connections with influential consumer
communities. Cultural relevance and creative resonance are the key focus of our
strategic work. Brands cannot survive on competitive price points, product
functionality and emotional benefits alone. Brands must step outside their
category and carve out a creative selling proposition to stand out in crowded
As an industry-leading creative strategy agency, we transform brands into
cultural icons. Why? Because brands with iconic cultural status within the
aspiration economy can charge up to 40% more for the same product.
Consumers prioritise spending on brands with a strong cultural ideology
communicated through impactful creativity. Our work speaks directly to the
identity desires of your strategic target consumer, allowing them to individuate
and patch their identity.
Our creative strategies transform brands into identity badges that signal an
aspirational lifestyle that ties back to the brand's DNA.
NERDS Collective will assist your brand in becoming a market leader through
consumer-centric, culturally-embedded creative strategies.
What makes NERDS the most innovative creative strategy agency is our skillset
at designing strategic frameworks that facilitate purposeful brand-rooted creative
campaigns to deliver long-term brand sustainability and cultural currency.
As the number one creative strategy agency, we deliver future-facing creative
direction garnered through hard-to-reach and influential audiences, translated
into credible and compelling creative platforms. Our strategic work is
co-authored with the communities shaping the culture your brand aims to
Each creative and strategic team is curated from our specialist network according
to the nature of your brand challenge. We never pitch.
Instead, we collaborate with like-minded companies that share our desire for
creative change and positive social impact.
As the go-to creative strategy agency, we have built creative platforms and
campaigns for Nike, adidas, Budweiser, The North Face, Chivas Regal and Levi’s.
Our work has been focused on building influential creative identities that help
separate brands from their competitors by installing cultural equity with their
Government spending on underprivileged inner-city communities has drastically
reduced over the last decade. At NERDS, we firmly believe brands have the
resource to create a positive impact at the frontline of creative culture. We aim to
help brands cultivate and deliver on our mission and build a purposeful
connection with culture.
THE NERDS METHODOLOGY CONVERTS OUR RESEARCH DATA INTO
CULTURE-FIRST CREATIVE STRATEGY CONNECTION FRAMEWORKS
THAT DELIVER CONSUMER-CENTRICITY AND HIGH COMMERCIAL
POWERED BY FRONTLINE
THE CONSUMER INSIGHT & RESEARCH PLATFORM
NERDS is a dynamic creative strategy agency based in London but operating
globally. We blend industry-leading insights with cutting-edge creative ideation.
WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND
CULTURAL EXPERTISE TO DELIVER GLOBAL AUDIENCE INSIGHT
THROUGH A CULTURAL LENS.
1. CULTURAL INTELLIGENCE
A global network of 200 hyper-local cultural authorities
Real time cultural intel
Surfacing consumer-centric cultural relevance
2. CONSUMER PANEL
20,000+ international community
16-25 year olds
Street Culture Inspired Consumers
Middle to lower socio-economic status
They prioritise spending on branded goods
Driving mass trends
Fuelling the street culture phenomenon that’s dominating global youth culture
3. RESEARCH TOOL
A unique tech-platform for consumer research and consultation
Housed on our own dynamic app
Consumer profiling and segmentation