2. We are a diverse and specialist Gen Z marketing agency that uses hyper-nuanced
cultural insight to position brands at the centre of youth culture through
POWERED BY FRONTLINE
OUR CULTURAL AND CONSUMER
CENTRIC INTELLIGENCE PLATFORM
We specialise in engaging diverse, inner city Gen Z consumers, which as a cohort
accounts for 1.1B people – 55% of the global Gen Z populace. FRONTLINE helps
brands get closer to the inner city, youth trends that shape mainstream culture.
Don’t ignore the largest and most influential youth audience. Book your
complimentary street culture Gen Z workshop now!
3. OUR WORK
We Don't Do Guess Work.
We Do facts.
GEN Z EXPERTS
The no.1 street culture specialist Gen Z marketing agency.
A global network of 200 local market cultural insiders.
4. IN-HOUSE BIG DATA
A global data pool of 20,000 inner-city youth consumers.
NERDS IS A CULTURE-FIRST GEN Z MARKETING AGENCY THAT
COMBINES THE ROBUST APPLICATION OF CULTURAL INTELLIGENCE,
BIG DATA AND GEN Z EXPERTISE. NERDS DELIVER THE REALEST
CONSUMER-CENTRIC BRAND PROJECTS THAT DRIVE CULTURAL EQUITY
5. As the leading Gen Z marketing agency, we’ve noticed young people are less
concerned with mass culture and mainstream expressions of identity. Instead,
they choose to explore more nuanced and narrow niches of cultural interest,
seeking like-minded people to share their lifestyle aspirations. They are also
searching for like-minded brands that mirror their cultural ideology. NERDS can
help orientate your brand in a way that increases its aspirational status and
primes itself for adoption within these micro-cultural communities, enabling
your brand to hold identity value in multiple spheres of cultural expression.
6. The Gen Z ‘identity’ fragmentation has been accelerated through new digital
technology, providing opportunities for more profound self-discovery than ever
before. This might explain why Gen Z prioritises brands that help project their
We can help brands navigate how to be credibly part of the incoming Gen Z
dominated world and build meaningful connections within these youth
communities. We focus on helping brands stay relevant through culture. We dont
believe brands can survive trading solely on price, function, attributes and
emotional benefits. We help brands transcend category limitations, moving from
brand icons to cultural icons. Cultural iconic brands provide an opportunity to
create meaning within the experience economy.
7. They enable Gen Z consumers to fit in with aspirational and influential cultural
ideologies whilst expressing individuality. Cultural Icons speak to youth identity
desires and are purpose-driven: resolving cultural tensions and becoming a
short-hand signal for cultural status.
We always start with a culture-first approach, crafting unique cultural
positioning that has high cultural resonance within Gen Z communities.
Why do we help brands move from a direct-to-consumer model to a
direct-to-community model? Because we’re constantly seeing collectives of Gen Z
cultural insiders intensely gathering on web2.5 social platforms like Twitch and
Discord to build communities that are centred around a niche, cultural interest.
It's these cultural communities that influence mass behaviour.
8. These online platforms and IRL cultural congregation points help cement
specialist group members' values, principles, interests and goals, further
crystallising the communities purpose and membership consensus. NERDS can
help evolve your brand positioning so you’re accepted into these identity-first
niche communities that influence Gen Z consumer segments by driving your
cultural equity and perceived social currency.
NERDS will help your brand become a market leader through cultural-centric
strategies that move beyond psychographics. We will help your brand explore
community creation, leveraging the human need for community, a key driver of
Gen Z psychology. What makes NERDS the number one Gen Z marketing agency
is our ability to co-create purposeful brand-centric communities that deliver
long-term sustainability and cultural relevance.
9. As the number one Gen Z marketing agency, we guarantee future-forward
insights, accessed through hard-to-reach youth audiences, translated into
authentic and engaging strategy and creative. Our projects are co-created with
the GenZ communities driving the culture.
Each project team is carefully curated from our extensive network according to
the category of your challenge.
We have helped brands like Nike, adidas, Puma, The North Face, Converse and
Levi’s build compelling cultural identities that help differentiate their brand and
create cultural kudos within Gen Z communities.
10. We never pitch. Instead, we collaborate with brands that share our passion for
purposefully facilitating and propelling culture whilst supporting the Gen Z
communities that fuel it.
Government investment in Gen Z programs and services has been reduced by
70% since 2010. NERDS stand by the idea that brands have the resources and
means to create a positive change at the frontline of inner-city youth
communities. These cohorts are responsible for generating the cultural currency
most brands trade off.
Our mission is to help brands cultivate a purposeful connection with youth
culture focused on marginalised, unrepresented and under-resourced youth.