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Discovering Your
X Factor
By Todd Mendenhall and
Greg D’Amico
Exposes You To:
• Insignia and Quantum Leap

• Discovering the X Factor. Barrett Ersek

• Special Rockefeller Habits Content for
  your Forums
What This Is Not:

• Experienced Professional Speaker

• Expert on the X Factor
Entrepreneurial Dyslexic

• Like many of you I Have the gift of
  Dyslexia
• Saw this as my weakness

• More visual, take in lots of information,
  and see patterns
My History

• Investment Firm 20 years

• Started a Mutual Fund in 1995

• Started a Software Company

• Went to India and set up office in 2004

• Using Rockefeller Habits since 2004
X Factor




What is the bottleneck in your industry?
X Factor
• X Factor is NOT about You. Its
  about:
  • Discovering and solving a
    constraint or bottleneck in
    your industry
  • Gaining a 10X advantage over
    your competition
Do You Want to Move Past your
competitors by 10 to 30 times?
Happy Lawn – X Factor




Happy Lawn
Green Grass – No Weeds – No Hassles
Barrett’s Happy Lawn
  • Cost per customer was
    $275 ,10 yrs to 6000
  • How to Reduce by factor
    of 10?
  • Leased material from
    Global Explorer
What Happened?
• 2 Mill to 10 Mill in 4 yrs

• Sold to TrueGreen

• $1 returned in 6 quarters.
  Turned into $1 in 6
  weeks
Title
  • Donec volutpat
    lorem
  • Praesent sodale nisl

  • Donec volutpat
    lorem
  • Praesent sodale nisl
    sit amet
Outback Steakhouse

• One of the top 3 Restaurant chains in the
  industry. Won all kinds of Industry Awards.
• Industry Issues – theft, inconsistency of
  food, service, other headaches.
• Asked “Why” 5 times.

• Realized it was the Managers
AutoNation

• Industry Problem 4/5 Customers not
  returning.
• Conference Break Outs all were on driving
  Traffic.
• Wayne said how to get them back –
  Found customers wanted all Brands
Starbucks

• What is their X Factor?
X Factor Tips
• Ask…
  • What problems in your industry are so
    deep seated that everyone accepts
    and works around the problem?
  • What are some things that we do that
    an outsider would say “That’s crazy!
    Why do you have to do that?”

• At Industry Conferences
  • What topics have the most
    presentations?
  • What problems seem to get solved
    again repeatedly and yet still begs
    another solution?
X Factor Opportunities

• Biggest Cost

• Delivery

• People Reduction

• Employee Retention

• Process Flow

• Innovation
Experience Sharing
• Share and Discuss
  • Have you tried figuring out your X
    Factor?
  • How have you gone about thinking and
    solving this problem?
X Factor
       Exercise
• Discover your industry bottlenecks
• Brainstorm solutions:
    • It’s impossible, but what if we
     could …
X Factor Exercise 1

• Breakout in Groups of 6 or less

• Come up with 2 business bottlenecks

• Come up with 2 Industry Bottlenecks

• Have Forum mates generate feedback
  that the bottlenecks are Industry not
  business
About EO Insignia & EO Quantum Leap
What is it?

Regional Quarterly
      Forum

   Experiences
Regional, Quarterly Forums

     Presentations
          +
        Content
          +
         Goals
Experiences

• Istanbul University – September 2012

• Campus Event - Park City, Feb. 2013

• Miami University – March 2013

• Masters Golf Trip – April 2013
Insignia/Quantum Leap Content


People               Strategy                Execution
(Happiness)               (Growth)             (Profit/Time)




         Finance                          Me
              (Options)              (Living Legacy)
More Content
For More Information

      Patty Campagna

  pcampagna@eonetwork.org

            Or

  Eoinsignia@eonetwork.org

EOQuantumleap@eonetwork.org
Thank You
• Questions for me:

• Email at greg@efficience.us

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X factor ppt with info at end

  • 1. Discovering Your X Factor By Todd Mendenhall and Greg D’Amico
  • 2. Exposes You To: • Insignia and Quantum Leap • Discovering the X Factor. Barrett Ersek • Special Rockefeller Habits Content for your Forums
  • 3. What This Is Not: • Experienced Professional Speaker • Expert on the X Factor
  • 4. Entrepreneurial Dyslexic • Like many of you I Have the gift of Dyslexia • Saw this as my weakness • More visual, take in lots of information, and see patterns
  • 5. My History • Investment Firm 20 years • Started a Mutual Fund in 1995 • Started a Software Company • Went to India and set up office in 2004 • Using Rockefeller Habits since 2004
  • 6. X Factor What is the bottleneck in your industry?
  • 7. X Factor • X Factor is NOT about You. Its about: • Discovering and solving a constraint or bottleneck in your industry • Gaining a 10X advantage over your competition
  • 8. Do You Want to Move Past your competitors by 10 to 30 times?
  • 9. Happy Lawn – X Factor Happy Lawn Green Grass – No Weeds – No Hassles
  • 10. Barrett’s Happy Lawn • Cost per customer was $275 ,10 yrs to 6000 • How to Reduce by factor of 10? • Leased material from Global Explorer
  • 11. What Happened? • 2 Mill to 10 Mill in 4 yrs • Sold to TrueGreen • $1 returned in 6 quarters. Turned into $1 in 6 weeks
  • 12. Title • Donec volutpat lorem • Praesent sodale nisl • Donec volutpat lorem • Praesent sodale nisl sit amet
  • 13. Outback Steakhouse • One of the top 3 Restaurant chains in the industry. Won all kinds of Industry Awards. • Industry Issues – theft, inconsistency of food, service, other headaches. • Asked “Why” 5 times. • Realized it was the Managers
  • 14. AutoNation • Industry Problem 4/5 Customers not returning. • Conference Break Outs all were on driving Traffic. • Wayne said how to get them back – Found customers wanted all Brands
  • 15. Starbucks • What is their X Factor?
  • 16. X Factor Tips • Ask… • What problems in your industry are so deep seated that everyone accepts and works around the problem? • What are some things that we do that an outsider would say “That’s crazy! Why do you have to do that?” • At Industry Conferences • What topics have the most presentations? • What problems seem to get solved again repeatedly and yet still begs another solution?
  • 17. X Factor Opportunities • Biggest Cost • Delivery • People Reduction • Employee Retention • Process Flow • Innovation
  • 18. Experience Sharing • Share and Discuss • Have you tried figuring out your X Factor? • How have you gone about thinking and solving this problem?
  • 19. X Factor Exercise • Discover your industry bottlenecks • Brainstorm solutions: • It’s impossible, but what if we could …
  • 20. X Factor Exercise 1 • Breakout in Groups of 6 or less • Come up with 2 business bottlenecks • Come up with 2 Industry Bottlenecks • Have Forum mates generate feedback that the bottlenecks are Industry not business
  • 21. About EO Insignia & EO Quantum Leap
  • 22. What is it? Regional Quarterly Forum Experiences
  • 23. Regional, Quarterly Forums Presentations + Content + Goals
  • 24. Experiences • Istanbul University – September 2012 • Campus Event - Park City, Feb. 2013 • Miami University – March 2013 • Masters Golf Trip – April 2013
  • 25. Insignia/Quantum Leap Content People Strategy Execution (Happiness) (Growth) (Profit/Time) Finance Me (Options) (Living Legacy)
  • 27. For More Information Patty Campagna pcampagna@eonetwork.org Or Eoinsignia@eonetwork.org EOQuantumleap@eonetwork.org
  • 28. Thank You • Questions for me: • Email at greg@efficience.us

Notes de l'éditeur

  1. Keys: Ask the right question - what’s the bottleneck? Day dream about itthe WHO - people helped to get solution Take action - your first action may not work Measure your results Copyright Gazelles Systems, 2008. Working Your One Page Strategic Plan - by Patrick Thean
  2. Keys: Ask the right question - what’s the bottleneck? Day dream about itthe WHO - people helped to get solution Take action - your first action may not work Measure your results Copyright Gazelles Systems, 2008. Working Your One Page Strategic Plan - by Patrick Thean
  3. Company - Name and what they do HappyLawn – We are in the Green Grass no weeds business   Their challenge The industry had a Sales cycle that was to complicated making it to long and to expensive as a result growth was difficult and expensive How they figured it out At BOG with Vern’s guidance we were able to come up with the essential question.   The X-factor process - We focused on what was the bottle neck in our industry. If we could solve this bottleneck it would give us a 7 to 10x’s advantage over the competition.   The essential question became – How can we reduce our sales costs & sales cycle by a factor of 7x’s to 10x’s.   I was able to leverage all of my relationships at BOG & EO and eventually came up with the solution...  GIS imaging and tax map data to measure the lawns over the web instead of using a sales person to measure every lawn.   What their BHAG / Brand Promise / x-factor turned out to be BHAG – Defeat the evil empire... Sales greater than Chemlawn Brand promise – Green Grass, No weeds, No Hassles X-Factror - GIS imaging and tax map data to measure the lawns over the web instead of using a sales person to measure every lawn. Results or lesson learned Results:We sold our existing $2mil business in 2003 and started over, building a new business using the X-Factor.  We grew from $0 in rev January 1 2004 to $10mil in 2008.  Our sales cycle went from 3 weeks to 3 minutes and cost per sale went from $275 to less than $50 Lesson learned:All X-Factors become table stakes in 2003 GIS imaging was truly rocket science today with Google earth it is common place.