Get more users by getting better at marketing your Android app on the Google Play Store. One thing you must understand is that no amount of marketing, advertising and promotion is going to make a bad app popular.
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20 Perfect Ways to Market your Android App (No.8 is Creative)
1.
2. Know your target audience
and what type of information
they’re seeking while they’re
on-the-go
If your app is useless, it
won’t get used or
recommended
Understand your Audience
3. Promote your app on your
mobile website
Build a teaser website
Make your website visitors
to use your mobile app
4. Feature your mobile app
on your website
You need to promote it
prominently where
appropriate
special offer to get
customers to download your
app
5. Start a blog
Add your blog in your teaser
website
Write interesting stories
6. Social media
Use your Twitter, Face book,
Google+
Try with LinkedIn ads and
Face book ads
8. 7-P’s
Prepare a trendy press
release. Publish in most of the
powerful press release
websites. Know where your
business users are in the web
Press release
Podcasting
Phone Call
Pinterest
Publishing websites
PDF submission
PPT sharing portals
10. Blogger who care your
business
Contact bloggers who care
about your business
For example, pet supplies
app can be pitched to
bloggers who write about
pets and animals
12. Pinterest Marketing
Use blog images,
infographics and visual
content from your app
Create content on your
Pinterest board
13. Facebook Group
Find group of people with
common interests
Share, post and engage -
Create a discussion
14. App Store Optimization
Optimize titles, description
and keywords
Clearly reflect your brand
and business, Be simple, Be
easy to spell, Be memorable,
Tell the user what your App
does
15. Maintaining loyal users
Give quality of service to
the users you already have
App installers are like Gold.
Treat them every users
free/premium users as loyal
users
16. Solving Negative Reviews
Make your customer very
happy
Do not make anyone in the
world to place a negative
review on your app