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Game of Screens: Tech kingdoms creating the omni-channel experience

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With the passage of time, it becomes increasingly crucial for companies to adopt new marketing technologies and develop new tactics to seize the attention of the consumer. With that in mind, Neustar examined the evolution of marketing technology and its push toward enabling true omni-channel consumer experiences. In this infographic, we've highlighted some intriguing statistics about marketing tech and the history of its heavy hitters.

Publié dans : Commerce de détail, Marketing
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Game of Screens: Tech kingdoms creating the omni-channel experience

  1. 1. s». I -hr ‘u T 3 I 4.. - L 4) T‘ v D ' I ‘ any companies have fought over the marketing technology landscape over the years, but few have I reigned victorious. As time passes, adapting to new technologies and developing new tactics to - - . - . seize the mind ofthe consumer becomes more crucial. VII’Ii‘~! TER IS COi*viIi‘! G. ARE YOU READY? HOW IDENTITY I THE LENISTERS I THE S-I-ARKES ENABLES BETTER MARKETING L r5 (aka the ad tech giants) {. A Iak‘? ""3 °””"e '3"-d Reach People Who Matter '2 I ‘.3 pacebook, GOogIe_ . Omme 9"P‘3“5I Focus time and marketing dollars on prospects In yahoq AOL ‘ t. _-y Neustar, Experian, likely to respond to your offers. Acxlom/ LiveRamp Don't Bombard Your High-Value Targets Stop over-saturating the same people with the same message. THE BORATHEONS THE TORGARYENS . “ /1 (aka the measurement _; ' 537_ I (aka the mmkemg shacks) Provide a Delightful Service Experience enable“) , I ,7 _ O_aCie Adobe IBM Don't waste time asking questions customers I Conficom ~i'. ' - - tmnkyoushomdknow. " l Avoid Compliance Costs Stop unknowingly violating laws and regulations. I» I Provide a Complete Brand Experience I THE WILDLINGS ' . THE WALL . . I fil Consumers . .14 ‘ 1 _ Oossihannel i(now the Identity of the customer you re ; _ I __ y I _ Interacting with, no matter the device or channel. " I cross-device Identity , , , ? PARENT ‘I’ I 4" ACQUIRED AD TECH MARKETING TECH CONVERGE ‘ ~ I . I I . ‘I I ~ I , I 1 I I y I GOOGLE I AD EXCHANGE 2.0 I ‘ ’ Vt, GOOGLE I I INVITE MEDIA I {It'll}: -I-"I ' -r: 'I I k - I I x I I I I W! ‘ I I ‘ I I I I 1 urban f 'I. ~ ; I “IA | JO» I‘ I, -: (,€1lI-'1II. ‘|-To I I I 5 I ‘ ’ ' , ‘ V I I I ‘ . ‘ I GOOGLE ' ‘ I I : ‘I {z I ADMELD _ _ ' — ' ‘ _ I I I ‘ ‘_t A 1, . . . E y k I I "“ I ‘ ‘F I ‘ ‘ a . I I I I K I _, M I ‘ _ y W‘ I I I , ‘ 1|, ‘ ‘ ‘I I ynumn I I ‘ . IIIIHHIIIIIII ; AcE3o0K ‘ I y , I , FBX CUSTOM I I _v, ‘,1 L I ' ‘ - AUDIENCES -r I I‘ I I | AOL TWITTER ADAPIV MOPUB ‘ g ‘ ‘~ ' 9 '5 ' ’ f I I I 1-. ‘ I 1: I I {I ‘ 7’ -‘1;H4~‘1—4Il: l'I-'- :1-I-I= l= 3:! -Hr= I:t= I3 . ‘I; toII_I—. ‘l_= I L I . MILLENNIAL I‘ I 5 I | _/ /. /. /x. // / MEDIA y , I ‘E ii NEXAGE I ALLIANCE ll ' l . .// .2 ' " DATA SYSTEMS I I ‘f " FACEBOOK CONVERSA, " VA"'°° . / ATLAS LIVERAII. ., . I . , “'°"""°'-'- . A 1 ‘A. // / ‘ I I . ' _ I ’ a r y I I I II ' I I _ ' I 7 I ' . / ‘I I I y I/ I I y, I - ‘ ’ I. I i . . I r ‘ . r I " ‘ I , 9 ‘I c . Q I p I I‘ ‘ I = .» -9 °. - 29 ’ L‘ E I I Q A T 9 ‘ A ll ‘ "' ‘ (I ‘ A , . 1‘ 7 I L 1" I I I 4 . ;’ , A “ | ' Illl-Ill" '"w I I I I‘ I I I I I _ I II I I H i I I II_ / I I. -’. I I I y I I I/ Y I I l I ' . L V i. l is I I II I I - A I - I I y ? o14 Sawya 32% y _ Notables: Yahoo/ ‘llrighIRr)ll. I-‘aceliook/1 iveltziil. Oracle/ l). It:1Iogix. I I I I ‘-_ Itgiaenajlilggzféeirglslng . ~cxiomII'I iveltnmp. Nit-Incl: /eXcl. ite 32% service mer I I gers V L)’; and acquisitions. A I kl, » Transactional dollar , , I value more than . I ff. tripled to In ‘ A , y A . ~ — ~ I ~ I $ ‘ II I . ' Ir‘ .1 . ., v ‘I I 4 t; ax , A I ‘ml I‘ — 5 . I . , E . . I t 1 ll . ' N: ? I . ~ 7}. ‘ , * ' ‘ H G «Q. » n . _. IF’! I , M II I To provide a true omni-channel experience for the wildings, the marketing tech ecosystem must know the cross-channel, cross—dcvicc identity of every consumer. Only this will enable marketers to deliver a consistent experience across all online and offline touch points. I/ FIWIII I f_g3I'. 2020 «I THE BATTLES HAVE RUN LONG, AND THE LANDSCAPE CONTINUES TO CHANGE. KEEP YOUR HEAD ABOUT YOU, AND CONSIDER THE BEST TACTICS TO ENSURE VICTORY. lhls lf[Jl£' story brrjuehl to you by Sources: LUMA Partners, Industry Preview 2015 | i-bank | ClSCO. (OlTl ] censusgov I flurry. com | gartncncom

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