3. Documentation of Historical and Cultural accounts since Jamaica’s Independence in 1962 is long-awaited and greatly needed. In providing
a credible and current commemorative publication of the Achievements of Jamaicans living in Jamaica and in the Diaspora, the promise of
preserving our rich culture for current and future reflection will fill that void and highlight this celebrated milestone of Independence….
GOLD, the brainchild of Catherine Malcolm is that such publication…
August 6, 2012 marks Jamaica’s 50th Golden Anniversary of Independence. What an ideal time to release GOLD,
Jamaica’s Commemorative Coffee Table Publication featuring the Achievements of Jamaicans worldwide, with particular focus on Culture,
Heritage, Youth, Entrepreneurship and Sports. Jamaicans continue to influence the world with their talent and intellect, and you will be
intrigued as each page of GOLD uncovers Jamaica’s “TRUE GOLD” - its People.
Every Jamaican household and every person who has a love for this small but significant Island should own a copy of GOLD. With
Jamaica’s estimated population of 2.7 million and the Diaspora in excess of 2.5 million, Catherine Malcolm, along with a team of professionals,
has a very conservative goal to retail a minimum of 100,000 copies of GOLD. Throughout its pages remarkable individuals, some notable,
others unsung heroes will be portrayed. Those like world famous Usain Bolt, the fastest man in the world and Bob Marley, the King of Reggae,
along with other inspirational stories of Past, Present and Future Leaders who continue to impact our world with an indomitable spirit, a thing
Jamaicans call “Talawa”.
GOLD, an exceptional Publication, will be available for launch in 2012, just in time to coincide with the June 2012 Summer Olympics in
London, England. Big initiative requiring a small investment, you don’t want to be left out!
Advertorials from sponsors uniquely carry the story of their products and services. So be the first to secure your place in this historical
collection, personalize and preserve your story for generations to come. Your products and services could be viewed by over 5 million.
Part proceeds from the sales of this publication will go towards It Takes A Village, a 501 (c)(3) non-profit
organization focused on rebuilding and re-investing in the disadvantaged ‘At Risk’ youth in Jamaica with particular
interest in Youth Education, Entrepreneurship and Sports Development.
“I have lived my life with a grateful heart that I am a Jamaican. I cherish the diverse culture and heritage that
makes my “Jamaican-ism” unmistakable. My inspiration for GOLD is to share with the world the beauty
that is our people, and to have the chance to pass this baton of pride on to the next generation.”
Catherine Malcolm
Summary
GOLD uncovers Jamaica’s “TRUE GOLD”
- its People.
4. Title & Event Sponsors–$150,000.00
Recognized as “Title” Sponsor of GOLD, the “Commemorative Coffee Table
Publication” & “Event” Sponsor of GOLD EVENT the “GOLD LAUNCH - 50th
Anniversary of Independence Grand Gala”
Company Logo with link to your website at GOLD promotional website
3 Full-Page premium position Ads in GOLD
Ten (10) VIP passes to all GOLD launch events
Three (3) dedicated e-blasts to Jamaican Diaspora mailing list estimated at
2.7 million
Company Logo on All Advertising communications:
• Promotional event collateral, Facebook, Twitter and Web pages,
e-blasts, direct mail, display advertisements in local and regional
publications, radio and television.
• Feature positioning on GOLD promotional website
Company name on ALL Public Relations communications:
• Inclusion in all GOLD pre-event and post-event press releases,
announcements and media advisories
Category Exclusivity
• Inclusion in planned Guerilla/non-traditional marketing initiative to
occur at promotional event
Prominent recognition on GOLD video presentations at promotional events
Verbal Recognition at GOLD promotional and launch events
Exposure to captive audience at all GOLD official launch events
including:
• Five (5) minutes to address attendees
• Ability to host raffle
• Banner/table space inside launch event venues
• Right to play 60- second promotional video at event
5.
6. Prestige Sponsors–$100,000.00
Recognized as “Presenting” Sponsors of GOLD
2 Full-Page premium position Ads in GOLD
Company Logo with link to your website at GOLD promotional website
Six (6) VIP passes to all GOLD launch event
Tiered position of Company Logo on ALL advertising communications:
• Promotional event collateral, Facebook, Twitter and Web pages,
e-blasts, direct mail, display advertisements in local and regional
publications, radio and television.
• Tiered positioning on GOLD promotional website
Company name on ALL Public Relations communications:
• Inclusion in all GOLD pre-event and post-event press releases,
announcements and media advisories
• Inclusion in planned Guerilla/non-traditional marketing initiative to
occur at promotional event
• Prominent recognition on GOLD video presentations at promotional
events
• Verbal Recognition at GOLD promotional and launch events
• Exposure to captive audience at all GOLD official launch events
including:
• Three (3) minutes to address attendees
• Ability to host raffle
• Banner/table space inside launch event venues
• Right to play 30- second promotional video at event
7.
8. Recognized as “Celebration” Sponsors of GOLD
2 Full-Page Ads in GOLD representing a Featured Category in GOLD
Company Logo with link to your website at GOLD promotional website
Four (4) VIP passes to all GOLD launch event
Tiered position of Company Logo on ALL advertising communications:
• Promotional event collateral, Facebook, Twitter and Web pages,
e-blasts, direct mail, display advertisements in local and regional
publications, radio and television.
• Tiered positioning on GOLD promotional website
Company name on ALL Public Relations communications:
• Inclusion in all GOLD pre-event and post-event press releases,
announcements and media advisories
• Inclusion in planned Guerilla/non-traditional marketing initiative to
occur at promotional event
• Prominent recognition on GOLD video presentations at promotional
events
• Verbal Recognition at GOLD promotional and launch events
• Exposure to captive audience at all GOLD official launch events
including:
• Ability to host raffle
• Banner/table space inside launch event venues
• Right to play 30- second promotional video at event
Celebration Sponsors–$50,000.00
9.
10. Heritage Sponsors–$10,000.00
Recognized as “Heritage” Sponsors of GOLD
1 Full-Page Ad in the GOLD book
Company Logo with link to your website at GOLD promotional website
Two (2) VIP passes to all GOLD launch event
Tiered position of Company Logo on ALL advertising communications:
• Promotional event collateral, Facebook, Twitter and Web pages,
e-blasts, direct mail, display advertisements in local and regional
publications, radio and television.
• Tiered positioning on GOLD promotional website
Company name on ALL Public Relations communications:
• Inclusion in all GOLD pre-event and post-event press releases,
announcements and media advisories
• Recognition on GOLD video presentations at promotional events
• Verbal Recognition at GOLD promotional and launch events
• Exposure to captive audience at all GOLD official launch events
including:
• Ability to present raffle prizes
• Banner/table space inside launch event venues
11. Community Sponsors–$5,000.00
Recognized as “Community” Sponsors of GOLD and featured in the
Acknowledgements Pages of GOLD
1 Full Page Ad in the Program Booklet at GOLD Launch Event
Headline Feature in Promotional Fundraising Coupon Booklet Insert in GOLD with
over 20,000 copies
Company Logo with link to your website at GOLD promotional website
Receive a Special Edition copy of GOLD with coupon insert valued at over US$2000
A chance to win a trip for two to Jamaica, all expenses paid 4 days & 3 nights at
Sandals Resort in Ocho Rios valued at over $3000
A chance to win $10,000 in Cash
GOLD Acknowledgement Pin
Partnership Sponsors–$1.000.00
Recognized as “Partnership” Sponsors of GOLD and featured in the
Acknowledgements Pages of GOLD
Tiered position in Promotional Fundraising Coupon Booklet Insert in GOLD
with over20,000 copies
Receive a Special Edition copy of GOLD with coupon insert valued at over US$2000
A chance to win $10,000 in Cash
GOLD Acknowledgement Pin
Friendship Sponsors–$350.00
Recognized as “Friendship” Sponsors of GOLD and featured in the
Acknowledgements Pages of GOLD
Receive a Special Edition copy of GOLD with coupon insert valued at over US$2000
A chance to win $10,000 in Cash
GOLD Acknowledgement Pin
