1. Introduction to Salesforce
Marketing Cloud
Pankaj Namdeo
@mess_edUp
https://www.linkedin.com/in/pankajnamdeo/

3. Agenda
ABC of Marketing
What is SFMC
Difference between Pardot and SFMC
Various Editions
Certification structure
SFMC Features- Demo time

4. ABC of Marketing jargons
1. Digital Marketing
2. Email Marketing
3. Marketing Automation
4. MarTech
5. Drip Marketing
6. Sales funnel
7. A/B Testing
8. Landing Pages
9. SEO
10. Call to Action (CTA)
11. B2B2C
12. Cookie

6. Marketing Automation and SFMC
What is Marketing Automation?
Marketing Automation is using a software to automate marketing activities.
These activities can be repetitive tasks such as email marketing, social media
posting, and even ad campaigns. This is not only about automation but it’s also
about providing a more personalized experience for their customers.
Salesforce Marketing Cloud
Marketing Cloud is a Marketing Automation platform specially for the B2C use
case

7. Pardot and Marketing Cloud
Are they same or what is the difference between them?
Pardot is a B2B marketing automation by Salesforce, that offers a marketing
automation solution supporting the needs of B2B organizations of every size.
Marketing cloud is a B2C digital marketing automation by Salesforce with various
marketing channels like email, sms, social, advertising.

8. Marketing Cloud Editions

9. Comparing the Editions

10. Marketing Cloud Certification Structure

11. Marketing Cloud Features
Admin Setup
Email Studio
Journey Builder
Automation Studio
MobileStudio
AppExchange