Brands have begun to play a bigger role in the market performance as they have the power to communicate with consumers. This is mainly why brand protection has become a serious issue.

1. Protect Your Brand Reputation with Advanced Solutions
Your company’s brand is one of its most valuable assets, and just like any other asset it needs to be
well-protected. It is a known fact that organizations spend a great amount of time, resource and
money to establish their brand. And although initially meant for identifying and differentiating a
product, over the years a company’s brand stands for performance, and the company's values. Brands
have begun to play a bigger role in the market performance as they have the power to communicate
with consumers. This is mainly why brand protection has become a serious issue. There is an urgent
need for enterprises to deal with counterfeiters who want to steal their brand name and customers,
that consequently causes an adverse impact on the image of the company.
The increasing number of high-profile counterfeiting episodes, affects the consumers, and this is in
turn has necessitated constant monitoring of brand. Brand monitoring involves “strategically and
regularly investigating online resources in order to discover and when necessary react to references
to your companies’ trademarks and potentially the trademarks of your competitors.” In today’s
competitive business environment, brand monitoring is an effective means of protecting one’s brand
name from losing credibility in the market.
Enterprises thus need to have a cohesive anti-counterfeiting and brand protection strategy in place
that works in synchrony with the enterprise requirements. Counterfeit detection is a critical issue
and to defend and protect a company’s brand, channels and marketing investments from these
ever-evolving online risks, it is imperative to invest in a protection solution that leverages
technology to counter all technology-borne problems.
There is a need for a reliable solution that is effective over the entire supply chain. Invest in a
solution that provides visibility into knowing which exact products are being counterfeited and how
much they are being discounted for, in order to cease this continuous revenue and brand erosion.

2. The solution you invest in must be used within a perceptive user interface by offering the users the
scope to set up and manage case histories, evaluate evidence and understand better the connection
between suspect enterprises, partners and other allied contacts. It must also use advanced search
technology to not only monitor activity for any number of products globally, but also pick up pricing,
and quantities for each product and help to quickly identify the companies that cause loss of
revenue, brand, and customer satisfaction.
Invest in an efficient solution that can protect your brand reputation and ensure that your
businesses has the opportunity to stop the fraudulent activities from occurring. An
anti-counterfeiting solution with brand protection technology ensures that violators can be quickly
identified and stopped.
Read More About: enterprise risk management, brand management, gray market