1. http://newtohr.com
WELCOME

2. Introduction To New To HR
New To HR, looks to close the gap which exists within
Human Resources globally and is designed specifically to
offer guidance, support and development opportunities to
new entrants, encouraging talented and able individuals to
develop to their full potential and become the next
generation of MDs, CEOs and industry leaders.
http://newtohr.com

3. And the … Quality Of Hire Process
Nicole Dominique Le Maire
http://newtohr.com

4. http://newtohr.com
Webinar Intro
Discussion of the 4 ways to revolutionize
the Quality Of Hire (QoH) process via
Employer Branding:
 What is an Employer brand
 Company Website
 Candidate Experience
 Culture
 Internal Marketing

5. Building a compelling employer brand
What is an employer brand?
• Perceptions of potential, current employees,
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stakeholders, third parties.
• How is your organisation viewed?

6. http://newtohr.com
Benefits of a
strong Employer
Brand:
It can make your
organisation stand out
from the crowded
market.
1 – Values
2 – Personality
3 – Behaviours (desired)
ENGAGEMENT & MOTIVATION

7. Developing Your Employer Brand
• What are the most attractive attributes of
the organization to both current and
potential employees?
• What roles are the most critical to company
success and what do you need to do to
attract and retain the best talent in these
areas?
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8. http://newtohr.com
Website
Are You The Employer Magnet?
•Compels
•Motivates
•Excites
Work with your Marketing TEAM!

9. Britain’s Top Employer Awards
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Judges on:
Pay and benefits
Training & Development
Career Progression
Working Conditions
Company culture

10. Employer Brands – TRUE & ACCURATE!
True Engagement only
happens if the brand
is embedded in your
culture.
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11. http://newtohr.com
Attracting New Talented Employees
• Show what success in the organisation looks like
• Introduce current employees (buddy up)
• Promote commitment to development & training
• Show what success in an organisation looks like

12. Tailor Employee Value Proposition
Associations and Offering
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Versus
Skills, Capabilities, Experience
According to Employer Branding Online,
companies who invest in developing their
employer brand can expect an increase in
employee engagement and ease in
attracting candidates.

13. http://newtohr.com
Company Sourcing
Online Assessment Automated Resume Screening

14. Interview Process On-boarding
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Recruitment Process
Recognise the talent you bring
into the workplace
Value it in terms of a calculated
understanding of how each
talent adds value!

15. http://newtohr.com
Attracts. Engages. Develops.
• Where and How To Advertise Your Jobs
• How Easy Is It To Apply
• How Will You Respond To Applications
• How Are Your Interviews Conducted
• What is Your Rejection and Offer Process
• How Will You Stay In Touch

16. http://newtohr.com
Internal Marketing
The Best Employer Brands accentuate the
positive aspects of the organisation, BUT are
realistic and create a picture people can
relate to – both internally and externally.

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Culture Seals The Job
Perception Of Job Seeker
Cultural Fit
&
The Importance of HUMANIZING!

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Communication Style
CLEAR MESSAGING
• Who Is The Organisation?
• What Does The
Organisation Stand For?

19. Build strong relations with employees &
stakeholders!
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Retain Your (best) Talent…
BUT… let your employees
leave on a good note!

20. http://newtohr.com
Quality of Hire
Performance
+
Productivity
+
Culture

21. Monitoring Your Employer Brand
Recognise the changing needs of your
workforce and use:
• Employee Satisfaction Surveys
• Employee Workshops
• Exit Interviews
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Employer & External Brand
DO NOT FORGET TO ALIGN
Employees MUST live your brand
Employees MUST demonstrate your brand’s
behaviour, beliefs and culture.

23. Learn The Lesson Of Long Term Objectives
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24. Contact New to HR - info@newtohr.com
http://newtohr.com
New To HR Academy: Public courses:

25. http://newtohr.com
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6/10/14
Thank You
for Attending!

26. http://newtohr.com