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In the age of the selfie, people want something that speaks to
them personally. Images that come off as constructed, airbrushed,
or posed no longer resonate. People want the unpredictable, but
familiar at the same time. They want real, candid moments from
everyday life. Moments that speak to the human experience.
That’s the kind of connection that secures a strong and stable bond.
Authenticity taps into the passions and emotions of an audience,
letting them see something of themselves in the images and turning
them into eager advocates of the story you’re trying to tell. User-
generated content (UGC) reveals real people and places, meaning real
moments and emotions that establish a new kind of heightened
digital intimacy.
Articles that contain images get 94% more views than articles without.
Source: jeffbullas.com/2012/05/28/6-powerful-reasons-whyyou-should-include-images-in-your-marketing-infographic
NewsCred + Getty Images present The Power of Visual Storytelling

Publié dans : Marketing, Business
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