2. StartupBus.TV Case Study
Sponsor: Viadeo's first time at SXSW and they wanted to make a
splash!
Project: StartUpBus - A team of strangers on a bus, traveling at 60
mph to SXSW in three days conceiving, building and launching a
startup!
Newspepper: We partnered with LiveU & UStream to livestream the
StartupBus USA story: skyping into the buses, streaming pitches at
Rackspace & producing 2 live shows a day with our media partners
TheNextWeb, Tropo, Pop17 and Techfluff.TV
Watch the LIVE shows here:
http://www.ustream.tv/startupbus2012
3. The facts:
● 16 Live shows
● Over 150,000 views to date
● Rated better than CNN, Leo Laporte, CCB
● Exclusive Interviews with SXSW speakers:
Path, Baratunde, Amber Case, Robert Scoble
● Interviews with tech influentials: Dave McClure
Ben Parr, Cathy Brooks, Fab.com & more
● 'Hottest SXSW parties' coverage each night:
CrowdTap, Crosswa.lk, Amsterdam House,
6th Street, Giftiki & Kiip BetterTogether
Decentralized Dance Party
4. The Pitch
Looking for a way to make some serious noise about your brand?
Switch your cameras on 24/7 to capture the brilliance, innovation
and madness of SXSW 2013!
StartupBus USA is an incredible initiative that has received great
press from TechCrunch, Fox Business Channel, Businesss Week &
more. By partnering with them and pushing the content live through
UStream & also on TNW, we ensured that the brand associated with
it; Viadeo, was right at the forefront!
Well connected in the tech/entrepreneurship industry & SXSW
veterans also meant that we were able to organise and facilitate
networking events & PR meets for our client.
5.
6. Does your brand need noise?
We're now looking for brands, companies and startups to join us for the
ride during SXSW 2013.
Sponsoring media content includes*:
● Access to BravoTV personality and tech journalist, Hermione Way
● Scheduled interviews with SXSW speakers, industry influencers
and media
● VIP Access to the hottest SXSW Parties
● A professional camera crew and Project Manager
● Personalised, branded UStream channel with pre-roll ads
● A luxury apartment in the centre of town to share with cast and
crew
● Promotion of your brand through our social media networks
● Live distribution of 2 daily shows plus distribution via TheNextWeb
Please contact chloenicholls@newspepper.com or
anastasiaemmanuel@gmail.com if you want to chat
through our Sponsorship Packages or for more
information.
*Inclusions above to be negotiated dependant on rate.
