Newzoo Global Games Market Report 2017

2017 FREE GLOBAL GAMES MARKET REPORT
4
TRENDS, INSIGHTS, AND
PROJECTIONS TOWARD 2020
2017 GLOBAL
GAMES
MARKET REPORT
FREE
VERSION

5
TABLE OF CONTENTS
1. KEY GLOBAL TRENDS 6
2. THE GLOBAL GAMES MARKET 10
3. REGIONAL OVERVIEW 13

6
This year is a landmark in the history of the games market, with revenues exceeding the $100 billion mark to
total $109 billion. Five years ago, when Newzoo launched its first Global Games Market Report, global revenues
amounted to approximately $70 billion. A growth of 56% in five years illustrates how game companies have
not only pioneered new ways of engaging and entertaining consumers, but have also led the way in innovating
business models to suit the digital age. The future outlook for games has never been better but requires a new
way of looking at the market. Most games now provide consumers with entertainment on three different levels:
playing, viewing, and creating. Game companies are quickly evolving into all-round entertainment companies,
pushing engagement time up dramatically and securing gaming’s position as the world’s favorite pastime.
Traditional boundaries between games, media, telecom, and sports industries are disappearing and sparking
new partnerships and M&A activity across the globe.
PETER WARMAN
Newzoo CEO & Co-founder
“The phase that the games market is now
entering is redefining how we talk about
our industry, audience, and future. From
an industry perspective, the terms ‘game
developer’ and ‘publisher’ no longer fit
with the games-as-a-service model and
the broadening of games as a business.
From a consumer perspective, we need to
replace ‘gamers’ with ‘game enthusiasts’,
as a large part of the fast-growing viewing
audience does not play the games it watches.
Consumers who no longer have time to play
and master games now stay engaged as
viewers through esports. Games would not be
games if we would not face another year of
innovative change.”
NEWZOO’S 2017 GLOBAL GAMES MARKET REPORT
FOREWORD
• Continuous game behavior tracking of 10 million
PC gamers across 40 countries.
• Device usage data from more than a billion
mobile devices worldwide, including China.
• Android and iOS monetization metrics based
on tracking of 30+ million mobile gamers.
• iOS and Google Play app store revenue and
download data on 50+ countries.
• Primary consumer research and trend data
in 28 countries involving more than 80,000
invite-only respondents.
NEWZOO’S EXPANDING DATA WAREHOUSE
Newzoo’s Global Games Market Reports and the data accessible in our online dashboard are powered by our proprietary Global
Games Market Forecast Model. This predictive analytics model combines insights and data feeds from an ever-increasing number
of sources, including:
• Quarterly game revenue data from more than
100 public and non-public companies.
• Continuous tracking of viewer data from streaming
platforms. More than 100 local, regional, and global
games-related reports published by third parties.
• More than 50 (socio-)economic KPIs for the
130 top countries in the world by population.
© NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT

7
KEY
GLOBAL
TRENDS
1.

8
OVERALL MARKET TRENDS
GAMES ARE RAPIDLY BECOMING THE WORLD’S FAVORITE PASTIME.
Consumers are spending more time than ever on games, and this is especially
true for the millennial generation. The reason for this is that games now cater to
a much wider variety of interests. This includes lean-forward (gaming intensely or
casually), lean-back (viewing content created by peers or provided by the pro-
fessional gaming scene), creating unique content and sharing (on-demand and
live streaming). Viewing professional or amateur game video content is bringing
back millions of lapsed gamers who no longer have the time to play but whose
passion is reignited by viewing other players and worldwide championships. The
term “gamers” is becoming increasingly obsolete, as it fails to capture the variety
of ways that games entertain consumers. “Game enthusiasts” would be a more
encapsulating term.
1. WITH MORE TIME SPENT ON GAMES, MONEY FOLLOWS.
2. A COMMUNITY-CENTRIC APPROACH IS KEY TO SUSTAINABLE SUCCESS.
3. GAMES ARE RAPIDLY BECOMING THE WORLD’S FAVORITE PASTIME.
2012 2013 2014 2015 2016 2017 2018 2019 2020
$70.57
$76.48
$84.72
$91.91
$101.06
$108.90
$115.83
$122.72
$128.46
GLOBAL GAMES MARKET
REVENUE DEVELOPMENT
2012-2020

9
GAME COMPANIES ARE BECOMING GLOBAL ENTERTAINMENT COMPANIES.
As game IP turns increasingly into entertainment franchises, game companies are
rethinking their strategic position in the broader entertainment industry. Game
companies are the champions of interactive entertainment and are outstand-
ing at stimulating social, creative, and sharing behavior. They also rely almost
entirely on direct consumer spending, as opposed to the advertising-based
model of many digital or broadcast media companies. At the same time, the
number of hours spent watching non-interactive (video) content around game
franchises has exploded and is no longer seen as free marketing but as a serious
new business opportunity. As traditional media struggle to offer an interactive
component around their content, game companies are quickly learning how to
monetize video content and its millions of viewers. This could ultimately lead to
a media landscape in which game companies hold a key position, as they master
both skills. The biggest game companies already entertain a far greater audience
than most of world’s biggest traditional media and entertainment companies.
SMARTPHONES ARE SET FOR A NEW WAVE OF INNOVATION.
It has now been exactly ten years since the iPhone was introduced. Looking
back, it is still remarkable how many step-change innovations were brought
together in this new device in terms of user experience, software, screen tech-
nology, and hardware. It has taken years for other manufacturers to catch up
and many still consider Apple’s iPhones to be the best. However, sales of new
devices have slumped recently as the lifespan of high-end devices has increased
enormously and the rate of innovation has slowed. The market is now set for a
new wave of innovation that will offer new possibilities for developers of games
and apps alike and boost the replacement cycle. Crucial developments on the
horizon include flexible screens, better battery technology, and the integration
of AR and VR into the DNA of smartphones.
1. THE INDUSTRY IS REACHING A TIPPING POINT MOVING
FROM PRODUCTS TO SERVICES.
2. GAME COMPANIES ARE BECOMING GLOBAL ENTERTAINMENT COMPANIES.
3. GLOBAL CONSOLIDATION MOVES TO THE NEXT LEVEL.
OVERALL INDUSTRY TRENDS TRENDS BY SEGMENT & REGION
MOBILE GAMING: FROM EXPLOSIVE TO STABLE GROWTH
1. THE LONG LIFESPAN OF MOBILE GAMES PROVES SKEPTICS WRONG.
2. SMARTPHONES ARE SET FOR A NEW WAVE OF INNOVATION.
3. THE RISE OF THE (MINI-)GAMES AND ALTERNATIVE DISTRIBUTION.

10
TRENDS BY SEGMENT & REGION
COMPETITIVE GAMES THE NORM; SAY GOODBYE TO SINGLE PLAYER.
As competitive games become increasingly popular on console, publishers are
starting to adjust their business models accordingly. Free-to-play multiplayer
games are on the rise on consoles, and running games as a service is spreading.
Single-player titles, such as Metal Gear Solid V, are on the way out.
1. THE LAST TRADITIONALISTS ARE NOW ON BOARD WITH DIGITAL.
2. COMPETITIVE GAMES THE NORM; SAY GOODBYE TO SINGLE PLAYER.
3. NOT ALL LEGACY FRANCHISES WILL MAKE IT THROUGH THE CHANGE.
A RENEWED ATTEMPT FOR CHINESE CONTENT IN THE WEST.
The global games market is increasingly aligned in terms of business models,
platforms, franchises, and companies. It has given Chinese game companies
new confidence to export their successful games to the West. Initial efforts that
started five years ago failed and Chinese companies quickly took an alternative
route: investments and acquisitions. This year, we expect to see new attempts
by Chinese game giants to launch games into Western markets.
CHINA: IN THE LEAD IN MANY WAYS
1. A RENEWED ATTEMPT FOR CHINESE CONTENT IN THE WEST.
2. CHINA OPENS SOME DOORS, CLOSES OTHERS.
3. THE GROWING GLOBAL INFLUENCE OF THE CHINESE GAMES MARKET.
CONSOLE GAMING: PLAYING CATCH-UPPC GAMING: LEADING, BUT COMPETITION IS INCREASING
THE CHINESE APPETITE FOR TOP WESTERN PC GAMES HOLDS THE KEY TO NEW
TRULY GLOBAL FRANCHISES.
Chinese gamers remain very interested in the top Western PC franchises, even
though the majority of the most popular games is home grown. With Tencent
opening the door for games such as Rocket League and Overwatch, the success
of Western IP in China will lead to new truly global franchises.
1. PC GAMING LEADS A MEDIA REVOLUTION.
2. THE CHINESE APPETITE FOR TOP WESTERN PC GAMES HOLDS THE KEY
TO NEW TRULY GLOBAL FRANCHISES.
3. MOBILE FINALLY TAKES A BITE OUT OF PC GAMING REVENUES.

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2.
THE
GLOBAL
GAMES
MARKET

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The Asia-Pacific region will generate $51.2
billion this year, or 47% of total global game
revenues. This growth represents a 9.2% year-
on-year increase. Overall, the share of total
revenues claimed by each region has remained
almost unchanged since 2016. North America is
the second-largest region, taking a 25% share
of the market.
Total revenues in North America will increase
year on year by 4.0% to reach $27.0 billion.
Most of this growth will come from smartphone
gaming, a mature market but certainly not
saturated. We see the same trend in EMEA,
which will reach $26.2 billion in 2017. Latin
America will grow to $4.4. billion in game
revenues this year. The fastest-growing region
in the coming years will be Rest of Asia (without
China, Japan, and Korea), with game revenues
growing to $10.5 billion in 2020, up from $4.5
billion in 2016. The Latin American market will
also continue its healthy growth and reach $6.3
billion by 2020.
THE GLOBAL GAMES
MARKET PER REGION
24%
4%
25%
47%
2017 TOTAL
$108.9Bn
+7.8%
YoY
$27.0Bn
+4.0% YoY
$26.2Bn
+8.0%
$51.2Bn
+9.2% YoY
ASIA-PACIFIC
EUROPE,
MIDDLE EAST & AFRICA
$4.4Bn
+13.9% YoY
LATIN AMERICA
NORTH AMERICA
YoY
GLOBAL GAMES MARKET 2017
PER REGION

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Mobile gaming (smartphone and tablet) is the largest segment in 2017, accounting for 42% of the total global market. The segment also has the most gamers with
2.1 billion, the majority of whom are gaming on smartphones. Console is the second-largest segment with revenues of $33.5 billion 2017. PC browser game revenues
will decrease by 9.3% to $4.5 billion as gamers continue their transition to mobile. Revenues for boxed/downloaded PC games will also drop by 1.3% to $24.6 billion.
PC revenues of public companies decreased in both Western and Asian markets last year, while emerging markets had single-digit growth rates. We now fore-
cast boxed/downloaded PC games to reach $24.4 billion in 2020, a significant downward revision of our previous estimate. Mobile will remain the largest segment,
growing with a CAGR (2016-2020) of 13.9% to claim 50% of the market by 2020.
THE GLOBAL GAMES
MARKET PER SEGMENT
CONSOLE GAMES
TABLET GAMES
BOXED/DOWNLOADED
PC GAMES
31%
10%
32%
23%
4%
2017 TOTAL
$108.9Bn
+7.8%
YoY
$24.8Bn
-1.3% YoY
BROWSER PC GAMES
$35.3Bn
+22.0% YoY
$10.8Bn
+11.4% YoY
$33.5Bn
+3.6% YoY
(SMART)PHONE
GAMES
SEGMENT BREAKDOWN OF GLOBAL GAMES REVENUES
TOWARD 2020
2016 2017 2018 2019 2020
$101.1Bn
$108.9Bn
$115.8Bn
$122.7Bn
25%
5% 4% 4% 3%
28%
10%
32%
31%
30%
29%
32%
10%
10%
10%
35% 38%
23% 21% 20%
$128.5Bn
3%
28%
10%
40%
19%
CONSOLE
TABLET
(SMART)PHONE
BOXED/DOWNLOADED PC
BROWSER PC
$4.5Bn
-9.3% YoY
PER SEGMENT
PER SEGMENT

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3.
REGIONAL
OVERVIEW

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TOP 20 COUNTRIES
BY GAME REVENUES IN 2017
RANK COUNTRY POP. (M) ONLINE POP. (M) TOTAL REVENUES ($M)
1 CHINA 1,388 802 $27,547
2 UNITED STATES OF AMERICA 326 261 $25,060
3 JAPAN 126 120 $12,546
4 GERMANY 81 73 $4,378
5 UNITED KINGDOM 66 62 $4,218
6 REPUBLIC OF KOREA 51 47 $4,188
7 FRANCE 65 57 $2,967
8 CANADA 37 33 $1,947
9 SPAIN 46 38 $1,913
10 ITALY 60 43 $1,875
11 RUSSIAN FEDERATION 143 113 $1,485
12 MEXICO 130 84 $1,428
13 BRAZIL 211 140 $1,334
14 AUSTRALIA 25 22 $1,234
15 TAIWAN 23 21 $1,029
16 INDONESIA 264 72 $880
17 INDIA 1,343 429 $818
18 TURKEY 80 49 $774
19 SAUDI ARABIA 33 25 $651
20 THAILAND 68 32 $597

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2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUESNAM

17
2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUESLATAM

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2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUESW-EU

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2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUES
2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUESE-EU

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2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUES
2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUESMEA

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2017E
GAME REVENUES
TOP COUNTRIES BASED ON GAME REVENUESAPAC

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Trends, revenue, and gamer forecasts
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globally, regionally, and per country.
The report comprises of 110 pages of text, tables,
and graphs on a global, regional, and country scale.
GLOBAL GAMES MARKET
Revenues per region and segment | 2015-2020
Gamers per region and segment | 2015-2020
Digital vs. boxed revenue breakdown
Revenue share per genre | mobile, PC, and console
KEY GLOBAL TRENDS PER SEGMENT
RANKINGS
Top 35 Public Game Companies by Game Revenues
Top 50 countries by Game Revenues
REGIONAL MARKET OVERVIEW
Revenues per segment | 2015-2020
Gamers per segment | 2015-2020
COUNTRY MARKET OVERVIEW
Revenues per segment | 2015-2020
Gamers per segment | 2015-2020
Demographics of gamers per segment
SPECIAL FOCUS TOPICS:
PC hardware, esports franchises, mobile device specs
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WYBE@NEWZOO.COM
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