Digital Media Buying Chart
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![Make Every Interaction Count
Digital Media Buying
Direct Buys
(Non-RTB)
RTB
Private Fixed Rate
One-to-One
Private Auction
One-to-Few
Open RTB
Benefits:
• Audience targeting
• Optimization Controls
• Scale across diverse
infentory set
• Low CPMs
One-to-Many
Private Marketplace
Benefits:
• Premium publishers
• Custom ad formats
• Audience targeting
• Optimization Controls
• Scale across diverse
inventory set
Traditional IO
Direct Buys
Benefits:
• Premium publishers
• Custom ad formats
• Guaranteed
Programmatic Direct
Automated Guaranteed
Benefits:
• Lower operational costs
• One IO
• Guaranteed
No
No
No
NoYesYes
Yes
Is Inventory Bought
In Real-Time?Yes
Is Inventory Sold
at a Fixed CPM?
Is Inventory Available
to the Public?
Is it Automated?
Digital Media Buying Chart © [x+1] 2014](https://image.slidesharecdn.com/digitalmediabuyingaugust2014-140801152737-phpapp01/85/Digital-Media-Buying-Chart-1-320.jpg?cb=1415793402)
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Digital Media Buying Chart
- 1. Make Every Interaction Count Digital Media Buying Direct Buys (Non-RTB) RTB Private Fixed Rate One-to-One Private Auction One-to-Few Open RTB Benefits: • Audience targeting • Optimization Controls • Scale across diverse infentory set • Low CPMs One-to-Many Private Marketplace Benefits: • Premium publishers • Custom ad formats • Audience targeting • Optimization Controls • Scale across diverse inventory set Traditional IO Direct Buys Benefits: • Premium publishers • Custom ad formats • Guaranteed Programmatic Direct Automated Guaranteed Benefits: • Lower operational costs • One IO • Guaranteed No No No NoYesYes Yes Is Inventory Bought In Real-Time?Yes Is Inventory Sold at a Fixed CPM? Is Inventory Available to the Public? Is it Automated? Digital Media Buying Chart © [x+1] 2014