With more than 277 million users, LinkedIn is the world's largest network of professionals. Learn how to influence these decision makers to benefit your business.

1. NextBee Media
Using LinkedIn to Promote
Your Business

2. Why use
277 million +
registered users
present a huge
opportunity
40% of LinkedIn
users check their
account daily
24 % of all visitors
from LinkedIn to a
B2B website are
enterprise visitors
Used by
professionals
with the power
to take decisions
The best place
to build
credibility

3. Using LinkedIn to
Promote Your Business
Your How-to Guide

4. Establish Thought Leadership
Beef up your social profile to radiate your industry expertise
Regularly update statuses related to your industry
Keep updates brief
This should be information that others would want to share
Provide gateways to your website through clickable links
Your profile should reflect what you offer
Seek recommendations from clients
LinkedIn Profile is your
social business card
Treat it like one

5. Participate in LinkedIn groups
Communicate with numerous prospects
Share your knowledge
Track problems and issues experienced by industry peers
Offer solutions
Attract and Engage Leads
Make your employees your brand advocates
Ask them to list you as their employer
Incentivize your employees to share and promote your
resourceful updates to their followers
Display your Expertise
Develop a following that would constantly seek information

6. Solving problems adds new users to your network
Generate Leads
Be the expert that everyone appreciates
Promote your products & services in groups & profile
Identify prospects who engage with your updates
Approach them personally through messages
LEADS
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2
3
4
5

7. Build Traffic
Your
Website
Optimize your profile with the right keywords
LinkedIn is teeming with professionals and businesses
looking for the right services
Use keywords that best describe your business
Users use ‘Search’ option to look for service providers
Promote your profile and updates through Paid Ads
Gain traffic through ad impressions
Enhance your visibility several times
Create targeted ads that will show up to only the most relevant profiles
Ad
Insert links wherever possible

8. Get Insights
See which posts get
more engagement
Know what your
followers like
+
Gather data on
customer preferences
and product feedback
Follow Metrics & Trends
through Analytics tab
on LinkedIn
Do Market Research
through Polls in
LinkedIn groups

9. www.nextbee.com
NextBee Media