1.
HOWEVER, AMAZON IS EXPERIENCING SLOWER GROWTH
IN INTERNATIONAL SALES, because:
1. In the beginning, Amazon was in the early stages of transitioning from
physical media to eBooks and streaming movies.
2. eBooks and additional forms of digital content are currently less
popular amongst international shoppers.
3. Non-English books and additional digital content available are also
less popular amongst international shoppers.
amazon has country-specific WEBSITES FOR THE
INTERNATIONAL MARKETS THEY CURRENTLY SELL IN
BUT THEY ONLY DISCLOSE SALES FIGURES FOR
THEIR HIGHEST SELLING COUNTRIES
$9.99$9.99
sells twice as well as higher
priced books, which results
in a 16% increase in revenue
$9.99
Sources:
http://popcornreads.com/ereaders/the-future-of-books-bookstores-publishers-e-books-vs-hard-copy-books/
https://bepp.wharton.upenn.edu/bepp/assets/File/HuiLi_ebook_Feb15.pdf
http://www.internetretailer.com/2014/02/13/amazons-international-growth-slows
http://www.cnet.com/news/amazon-asks-hachette-to-lower-e-book-prices-to-end-dispute/
amazon states that this is far too expensive, as ebooks
require none of the following
Printing
Warehousing Costs Transportation Costs Secondary Market
(eBooks cannot be resold
as used books)
Over-Printing Forecasting Lost Sales
(due to out of stock)
14.2%14.2%
Of Amazon’s sales
are from Germany
IN 2013, AMAZON SALES REACHED
$44.5 BILLION$44.5 BILLION
40%40%
Of those sales were
international
GERMANYGERMANY
$10.54 BILLION$10.54 BILLION
in 2013 web sales
9.8%9.8%
Of Amazon’s sales are from
the United Kingdom
united
kingdom
united
kingdom
$7.29 BILLION$7.29 BILLION
in 2013 web sales
10.3%10.3%
Of Amazon’s sales
are from Japan
JAPANJAPAN
$7.64 BILLION$7.64 BILLION
in 2013 web sales
AMAZON LAUNCHED ITS FIRST KIndle IN 2007
their tablet, the kindle fire, is now available in
THAT THEY ARE CURRENTLY SELLING IN
all 12 foreign countries
Advantages of eBooks over Hard Copy
in eCommerce
Instant Delivery
No shipping, enables frequent
shopping at a low cost
Low Maintenance
Requires less management
and less storage
Convenient
eReaders are easy to
carry everywhere
ebooks
Amazon
and
the question of
In honor of World Book Day, we have created an infographic to depict Amazon's international growth,
and their pricing model.
MANY EBOOKS ARE BEING sold for
$14.99 & $19.99$14.99 & $19.99
According to Amazon, an
eBook that is priced at
st.&ew.