1.
VALENTINE’S DAY
& ECOMMERCE
eCommerce retailers look to 'feel the love' from customers this upcoming
Valentine's Day season. Here are some tips from the Nextopia
team on how to optimize your ROI this Valentine’s Day
Top 9 Valentine's Day eCommerce Tips
Drive Traffic
with Blog Posts
Email
Customers
Gender Specific
Showcases
Offer Free
Gift Wrapping
Guarantee Shipping
Before Feb 14th
Add Romantic Flare
to your Online Shop
Make Gift
Receipt Available
Use Social
Media
Run a Sale and
Promote e-gift Cards
Online Sales Rose 8% on Valentine's Day between 2013 and 2014
Valentine’s Day mobile sales increased significantly in 2013
Increase In
Department Stores
20%
Increase In Gifts
17%
Increase In Apparel
15%
Increase In Health
And Beauty
Online Sales in 2014 improved in 4 categories
Data collected on Valentine’s Day 2014 from 500 million online
shopping experiences showed that
of all
online traffic
Mobile
accounted for
36.8%
of total online sales
17.2%
Mobile acquired
of all online sales, while
mobile only accounted for
11.4%
5.6%
of online sales
iOs users spent
more per visit compared
to Android
$132.28 $110.54
VS
Shoppers referred from
Facebook averaged
per order
$125.24
Shoppers referred from
Pinterest averaged
per order
$147.74
The Social Influence
@nextopia
Sources:
http://www.retailcustomerexperience.com/news/online-shopping-up-8-percent-in-the-week-before-valentines-day/
http://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/online-sales-soar-for-valentine-s-day-2014-up-8-yoy
https://www.prestashop.com/blog/en/10-valentines-day-e-commerce-marketing-ideas/
www.nextopia.com
&
#1 GlobalProviderofeCommerce
SiteSearch NavigationSolutions
in incremental revenue
Retailers gained up to
$35.3
million
Experienced an
in average order value
the week leading up
to Valentine’s Day11%
Improvement
24%Total conversions
also increased by
Smartphone users
shopped more,
accounting for 23.3%,
while tablet sales
accounted for
13.3% of sales