How to bring everything together, how to target effectively, build audiences and get ROI for your ads. Also includes our very simple roadmap and how to set up your campaigns.

1. Facebook Ads Training 4
Bringing it all together; targeting, audiences and our formula

2. Promise of this training
How to build audiences and how to target; our formula!
PSA - THIS TRAINING WILL
DISAPPEAR AT THE END OF THE
MONTH

3. Recap
Why a strategy is important
Hot, Warm and Cold Audiences
The Buyer’s Journey
Budget and Mindset
Ad Campaigns, Ad sets and Ads
Campaign Objectives
What to say to each person on their journey with you

4. Results and Accountability
Building your campaign is an ongoing process
and learning journey, very much like building
your business
We need your help to build our community!!
Buying a course is easy; being accountable is not
20 spaces available in Academy -

5. Consequences of making these mistakes
“Facebook Ads don’t work”
“No-one wants my stuff”
Disheartening; not building an audience of amazing, avid fans and
advocates*
*How we grew our group (and continue to grow it!)

6. Targeting

7. Interest Targeting
Interest targeting - inaccurate; guesswork;
Same interests - 96% hidden (advanced trickery!!)

8. The Answer!!
Targeting based on their previous behaviour
Use of your digital assets
Retargeting based on their engagement to your cold ad

9. Our Simple Formula
1. Build our audiences
2. Create value bomb post
3. Cold audience - engagement
4. Warm audience - more value and possibly opt-in
5. Hot audience - more value and offer

10. Putting it together
Roadmap
Accountability
Advice and help
Support
Small group coaching