Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
A NEW RETAIL PARADIGM, COURTESY OF THE MILLENNIALS.
THE RETAIL REVOLUTION
“People don’t always
remember what you say or
even what you do, but
they always remember
how you made them feel.”
- MAYA A...
ADAPT OR DIE!
DIGITAL DARWINISM
DIGITAL DARWINISM
4
We are entering a new digital
economy and to compete
successfully in it, business
processes, models an...
DIGITAL DARWINISM
5
• Brian Solis is a digital analyst, anthropologist and futurist who studies
the effects of disruptive ...
DIGITAL DARWINISM
6
• They aren’t thinking about changing their work ecosystem to adapt
to new technologies - they are try...
DIGITAL DARWINISM
7
“As technology and society
evolve, leaders face the
need to adapt or die.”
- BRIAN SOLIS
THE RETAIL RE...
ONLINE, OFFLINE...OMNICHANNEL
THE LINES ARE BLURRING
THE LINES ARE BLURRING
9
Due to these technological and
societal changes, the lines
between the physical and digital
retai...
THE LINES ARE BLURRING
The majority of Chinese
consumers now choose a
digital channel as the first step
in researching reta...
START OFFLINE, FINISH ONLINE
SHOWROOMING
SHOWROOMING
12
‘Showrooming’ occurs when a
shopper visits a store to check out a
product but purchases online, from
home o...
ERMAHGERD!
SHOWROOMING
Have you ever intentionally browsed products at a
store but decided to purchase online?
14
- PWC TOTAL RETAIL ...
START ONLINE, FINISH OFFLINE
WEBROOMING
SHOWROOMING
16
‘Webrooming’ occurs when
consumers research products online
before going into the store for a final
evaluati...
WEBROOMING
Have you ever intentionally browsed products
online but decided to purchase them in-store?
17
- PWC TOTAL RETAI...
COMES TO TRADITIONAL RETAIL
MOBILE SHOPPING
MOBILE SHOPPING COMES TO TOWN
19
Singapore-based online retailer ZALORA
opened a pop-up store in Causeway Bay
recently - a...
MOBILE SHOPPING COMES TO TOWN
21
This ‘click-and-mortar’ approach is aimed
at easing local (Hong Kong) customers into
the ...
MOBILE SHOPPING COMES TO TOWN
22
In the store, visitors are encouraged to
scan a QR code to download the ZALORA
app to the...
MOBILE SHOPPING COMES TO TOWN
23
Shoppers can see, handle and try the
clothing on in the store but they don’t take
it home...
MOBILE SHOPPING COMES TO TOWN
24
ZALORA are looking to a future where
online and offline shopping aren’t two
separate busin...
MOBILE SHOPPING COMES TO TOWN
25
More than 80% of people visiting this
pop-up store have never shopped with
ZALORA before ...
WILL SOON BECOME THE NORM
‘MAGIC MIRRORS’
MAGIC MIRRORS
27
What if retailers focused on using
technology to ease customer pain
points and smooth out bumps in the
sh...
MAGIC MIRRORS
28
What if you took the best from a
mobile experience and brought it
into the store?
That’s what Rebecca Min...
MAGIC MIRRORS
30
On a large wall mounted interactive
screen, customers can swipes
through collections and ‘looks’,
select ...
MAGIC MIRRORS
32
In the fitting room another mirror
allows the customer to choose
different lighting settings, ask for more...
MAGIC MIRRORS
33
Customers can also save collections
they didn’t buy to a personal profile
that will show what they have tr...
MAGIC MIRRORS
35
Digitally capturing shopping
sessions can show what is
trending with customers in
different stores, allow...
MAGIC MIRRORS
36
So if they know that in New York
people are taking a lot of denim into
the dressing room, they can get
hy...
PHYSICAL RETAIL IS HERE TO STAY
37
“People still want to use their five
senses, not just the one sense you
use when you’re ...
IT’S YOUR JOB TO UNDERSTAND ME!
I AM AN INDIVIDUAL
PERSONALISATION
39
My likes and dislikes, wants and
needs are unique to my
personality and way I live my life.
Brands need...
PERSONALISATION
40
This is part of an actual email I get often
from my telco provider - Smartone. I am
a 40 year old, sing...
PERSONALISATION
Smartone, you know me so well...
41
THE RETAIL REVOLUTION
PERSONALISATION
42
What’s an even worse experience for me
as a customer is how hard they make it
to unsubscribe from their...
PERSONALISATION
Wait...what?
43
THE RETAIL REVOLUTION
PERSONALISATION
44
I will now make a concerted effort
across multiple social platforms to
express my negative feelings!
TH...
HULKSMASH!
PERSONALISATION
46
This is the way of the Millennial!
THE RETAIL REVOLUTION
PERSONALISATION
47
There are so many options for them to
choose from. Give them a bad experience
and they won’t just not c...
PERSONALISATION
48
So make sure it’s a good
experience, because they will
tell everyone about that too!
This is the ‘shari...
THE CONNECTED CONSUMER
GEN-Y ARE ALSO GEN-C
GENERATION C - THE CONNECTED CONSUMER
50
This year, people born between ’81 and ’96
are poised to become the new workforce...
GENERATION C - THE CONNECTED CONSUMER
51
It is the first fully social generation,
and social currency is more
important tha...
GENERATION C - THE CONNECTED CONSUMER
52
“With every day that passes, Gen
Y becomes far more important to
the economy than...
GENERATION C - THE CONNECTED CONSUMER
53
THE RETAIL REVOLUTION
This generation are more likely to find love or
be dumped vi...
GENERATION C - THE CONNECTED CONSUMER
54
59% of this generation update their social status in class
and watch TV with two ...
GENERATION C - THE CONNECTED CONSUMER
55
They believe that other consumers care more about their opinions
than companies d...
GENERATION C - THE CONNECTED CONSUMER
56
Millennials have high expectation of
themselves and their jobs and aren’t
as moti...
I DON’T JUST WANT ‘STUFF’ ANYMORE
A NEW RETAIL EXPERIENCE
THE NEW RETAIL EXPERIENCE
58
In the future of retail,
the consumer is king.
THE RETAIL REVOLUTION
THE NEW RETAIL EXPERIENCE
59
If they don’t receive
exceptional customer service
they will go elsewhere.
THE RETAIL REVOLUT...
THE NEW RETAIL EXPERIENCE
60
THE RETAIL REVOLUTION
THE NEW RETAIL EXPERIENCE
61
This demands a new retail
experience that feels less like a
‘path to purchase’ and more like ...
THE NEW RETAIL EXPERIENCE
62
- LIQUID AGENCY ‘The Future of Retail’
THE RETAIL REVOLUTION
The Old Way The New Way
THE NEW RETAIL EXPERIENCE
63
Every tactic must be executed in
the pursuit of getting to know the
customer, so that every m...
THE NEW RETAIL EXPERIENCE
64
THE RETAIL REVOLUTION
Separate the customer from their purchase.
The new retail model demands...
THE NEW RETAIL EXPERIENCE
65
- LIQUID AGENCY ‘The Future of Retail’
THE RETAIL REVOLUTION
THE NEW RETAIL EXPERIENCE
66
THE RETAIL REVOLUTION
Leverage the right technology.
Technology allows brands to court the
cu...
THE NEW RETAIL EXPERIENCE
67
THE RETAIL REVOLUTION
Share stories that inspire them.
Be there for them when they need
somet...
THE NEW RETAIL EXPERIENCE
68
THE RETAIL REVOLUTION
It’s not about single sales.
Ignite and foster a long-term, mutually
be...
THE NEW RETAIL EXPERIENCE
69
THE RETAIL REVOLUTION
Relationships = revenue.
- LIQUID AGENCY ‘The Future of Retail’
OUR CUSTOMERS
SO LET’S START DATING
LET’S START DATING OUR CUSTOMERS
71
THE RETAIL REVOLUTION
Retail success us about creating
GREAT experiences - just like d...
LET’S START DATING OUR CUSTOMERS
72
THE RETAIL REVOLUTION
We need to start asking our
customers the right questions.
We ne...
LET’S START DATING OUR CUSTOMERS
73
THE RETAIL REVOLUTION
Every touch point along the
customer journey is an
opportunity t...
LET’S START DATING OUR CUSTOMERS
74
THE RETAIL REVOLUTION
Where, when and how often
brands interact with each
customer sho...
LET’S START DATING OUR CUSTOMERS
75
THE RETAIL REVOLUTION
What is said should give
them exactly what they
need in the mome...
LET’S START DATING OUR CUSTOMERS
76
THE RETAIL REVOLUTION
Create experiences that
are Relevant, Intimate
and Fun.
LET’S START DATING OUR CUSTOMERS
77
THE RETAIL REVOLUTION
Get to know the customer and
execute from that insight!
Don’t ju...
LET’S START DATING OUR CUSTOMERS
78
THE RETAIL REVOLUTION
Remember this...
Like dating, too many calls are
just as bad as ...
LET’S START DATING OUR CUSTOMERS
79
(LIQUID AGENCY ‘The Future of Retail’)
THE RETAIL REVOLUTION
@nictinworth
THANK YOU.
FOR YOUR READING PLEASURE
LINKS
READING LINKS
82
http://www.marketing-interactive.com/china-retail-journey-starts-with-digital/
THE RETAIL REVOLUTION
http...
MOBILE SHOPPING COMES TO TOWN
MOBILE SHOPPING COMES TO TOWN
MOBILE SHOPPING COMES TO TOWN
MOBILE SHOPPING COMES TO TOWN
Prochain SlideShare
Chargement dans…5
×

MOBILE SHOPPING COMES TO TOWN The Retail Revolution

24 178 vues

Publié le

MOBILE SHOPPING COMES TO TOWN
24
ZALORA are looking to a future where
online and offline shopping aren’t two
separate business models.
There will just be ‘shopping’ and it will be an
integrated online and offline experience.
THE RETAIL REVOLUTION

Publié dans : Commerce de détail
  • Earn Up To $316/day! Social Media Jobs from the comfort of home! ▲▲▲ http://t.cn/AieXiXbg
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • 1 cup burns 1lb of diabetic fat every 72 hours... ◆◆◆ http://t.cn/AiBhrKDq
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Girls for sex in your area are there: tinyurl.com/areahotsex
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • More than happy to recommend your service, just keep the numbers at a level where the profits aren't effected. Currently all profits are going into savings, not like its earning me a lot sat there but it stops me from spending it. ★★★ https://bit.ly/30jWepO
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Can you earn $7000 a month from home? Are you feeling trapped by your life? Stuck in a dead-end job you hate, but too scared to call it quits, because after all, the rent's due on the first of the month, right? Are you ready to change your life for the better? ♣♣♣ http://t.cn/AisJWzdm
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

×