• Brian Solis is a digital analyst, anthropologist and futurist who studies
the effects of disruptive technology on business and society.
• He’s studying the way that people embrace technology, from social
networks to smartphones to intelligent appliances, and how that
contributes to the digital lifestyle that is now synonymous with
Generation Y - the Millennials.
• Some companies invest in new technologies without understanding
the culture, nuances and relationships that the user has within those
communities or how they use the devices.
THE RETAIL REVOLUTION