Foresight Factory - IATA Fuel Forum - Transformation of Air Travel
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A presentation covering the key contextual drivers and consumer trends affecting what travellers will be looking for from the journey and airport experience of the future
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Foresight Factory - IATA Fuel Forum - Transformation of Air Travel
- 1. 1 M U K I D I WWW.WEBSITE.COM I ATA F U E L S F O R U M L O N D O N , M AY 2 0 1 8 NICK CHIARELLI Director & Client Partner Foresight Factory THE TRANSFORMATION OF AIR TRAVEL Achieving growth in uncertain times @nickchiarelli@futurethoughts
- 2. Understanding the future Driving Forces Economic Change Political Change Technological Change Social Change Legislative Change Environmental Change Who is affected? B2B product & service providers B2C product & service providers Consumers What changes result? Service models Innovation Changing attitudes Changing behaviours Marketing strategy & tactics “Consumer Trends”
- 3. 2050: Global urban population 66% (up from 54% in 2015) Global population NOW = 7.3 Bn 2030 = 8.5 Bn 2050 = 9.7 Bn Social Change
- 4. By 2050, up to 6.6 million people annually may die prematurely from exposure to air pollution 2025: 1.8 billion people will live under absolute water scarcity Environmental Change
- 5. By 2025, 25% of cars sold will have electric engines 2026: 10% of cars in the US will be driverless Technological Change
- 6. 2021: The first robot pharmacist will exist in the US 2025: 30% of corporate audits will be performed by AI Technological Change
- 7. 2020: There will be up to 7 million drones flying in the sky 80% of businesses already use or plan to use chatbots by 2020 Technological ChangeTechnological Change
- 8. Political, Economic or Legislative Change
- 11. 11 M U K I D I WWW.WEBSITE.COM More streamlined Air travel will be……
- 12. Biometrics Locational Living De-Pop Life on Demand .thng Conversational Commerce Trends driving interest in: Streamlined travel
- 13. The touchpoints between brands and consumers will increasingly not be human 41% “I think my current job could be done by a computer program, robot or artificial Intelligence in 10 years time” 45% have used or are interested in using customer service chatbots 2025: 62% of consumers
- 14. Personalisation will come to be about context as well as previous service history 57% are interested in a device that detected your location and suggested interested things to do in the nearby area 1 in 2 global consumers are interested in a device that monitored your stress levels throughout the day
- 15. Robo valet parking at Dusseldorf Airport Ray
- 16. Luggage pick-up / delivery straight from your house Airportr
- 17. Biometric check-in and boarding JetBlue, BA, Delta, KLM
- 18. Beacons Intu and Keighley Bus Co
- 19. Translation earphones Pilot from Waverley Labs
- 20. 20 M U K I D I WWW.WEBSITE.COM More individual Air travel will be……
- 21. Cruise Control Death of Risk Me Me World Surprise Me Trends driving interest in: Individualised travel
- 22. Control is the modern lifestyle aspiration and the driver of much of what we do “I try to appear in control of my life at all times” UK 64% “I would like it if product recommendations I receive from brands/companies I use were better tailored to what I like / am interested in” [UK] 47% Gen Y 57%
- 23. Longer-term personalisation will create a “filter bubble” and consumers will seek exploration 11% 40% Very interested Quite Interested 50% NOW 10% 33% 22% Using Very interested Quite Interested 65% 2025 % interested in a service that provided surprise product recommendations based on lifestyle habits
- 24. The food you want not the food they offer Deliveroo at Schiphol Airport
- 25. Use your time at the airport wisely Waitlist
- 26. Recognise your customers Google Glass trials – TGV, CPH, Virgin
- 27. Airport and Airline Mindfulness BA, Helsinki, Changi
- 28. On-Board Personalisation Carnival Cruises Medallion Class
- 29. 29 M U K I D I WWW.WEBSITE.COM More experiential Air travel will be……
- 30. Everyday Exceptional Immerse Me Liquid Skills Leisure Upgrade Trends driving interest in: Immersive travel
- 31. Experience, Novelty, Personal Development Today’s (travel) watchwords % who feel the need to satisfy their need for new experiences R u s s i a 7 7 % G l o b a l Av e r a g e 7 3 % C h i n a 6 3 % G e r m a n y 7 7 % % who see learning new skills as very valuable for their entertainment C h i n a 8 1 % I t a l y 6 4 % U S A 4 2 %
- 32. VR and AR set to transform the travel experience Consumers who have used or are interested in using a VR headset 74% 50% 37% South Korea USA Germany % who use augmented reality apps, where your phone overlays information on images of the real world at least once a month CHINA 12% 18% 32% 43% 51% 54% 2010 2013 2016 2019 2022 2025
- 33. The airport becomes an experience in its own right Changi Airport, Singapore
- 34. The Reimagined Aeroplane Cargo Hold Airbus
- 35. Luxury hotel filters city air Cordis Hotel, Shanghai
- 36. Day & Night cabins Airbus
- 37. 37 M U K I D I WWW.WEBSITE.COM More Sustainable Air travel will be……
- 38. Trends driving interest in: Sustainable travel Managed TransparencyPragmatic Green War on Waste
- 39. “I believe that climate change is a very serious problem” 72% EU28 Consumers recognise the challenge but are devolving responsibility for action 78% 56% 58% Companies should be penalised Concentrate on value and minimise CSR Of the former who think the latter
- 40. There is widespread consumer scepticism and an appetite for verifiable truth Half of adults have used a fact checking service or are interested in doing so [UK]. 26% 79% “Most companies in this country are fair to consumers” | % who agree | Global average “I would like more control over the personal information I give companies and the way in which it is stored” | % who agree | Global average
- 41. Circular runway concept: Schipol Henk Hesselink
- 42. Smart Airports, Smart Cities Oslo Airport City concept
- 43. Transparent travel Seatfrog and Delta
- 44. Transparent travel [via Blockchain] TraNexus
- 46. THEN: Two sizes fit all NOW: Towards a segment of 1 NEXT: Single Passenger View Travel processes were linear, prescriptive & time-consuming Differentiation consisted of tiered options based on price paid The “captive” traveller is encouraged to eat and shop Travel brands criticised for not doing Enough to protect the environment Technology is streamlining the process but only for technophiles Personalisation offers based on service history are emerging Airports and airplanes are becoming experiential spaces Travellers are scrutinising travel providers for their environmental impact Data sharing based on trust will allow context-sensitive predictions Personalisation offers based on context will emerge Travel providers will develop experiential offerings that span the customer journey Demand for more transparency + Blockchain will help to make supply chains more visible and accountable
- 47. I ATA F U E L S F O R U M L O N D O N , M AY 2 0 1 8 NICK CHIARELLI Director & Client Partner Foresight Factory THE TRANSFORMATION OF AIR TRAVEL Achieving growth in uncertain times @nickchiarelli@futurethoughts
Editor's Notes
- Some examples of trends
- The current world population of 7.3 billion is expected to reach 8.5 billion by 2030, 9.7 billion in 2050 and 11.2 billion in 2100, according to a new UN DESA report, “World Population Prospects: The 2015 Revision”, launched today 2050: The average life expectancy around the world is projected to reach 77.8 years, up from 46.8 in 1950. The biggest improvements are expected in Africa, where life expectancy is expected to increase by 109%. 2050: UN estimates place global urban population at 66% of total, up from 54% in 2015 2025: Asia alone predicted to have 30 megacities (above 10 million inhabitants).
- The world is on track to reach dangerous levels of global warming much sooner than expected, according to new Australian research that highlights the alarming implications of rising energy demand. 2oC global temperature rise by 2030 The carbon counters: tracking emissions in a post-Paris world University of Queensland and Griffith University researchers have developed a “global energy tracker” which predicts average world temperatures could climb 1.5C above pre-industrial levels by 2020. That forecast, based on new modelling using long-term average projections on economic growth, population growth and energy use per person, points to a 2C rise by 2030. The UN conference on climate change in Paris last year agreed to a 1.5C rise as the preferred limit to protect vulnerable island states, and a 2C rise as the absolute limit. The new modelling is the brainchild of Ben Hankamer from UQ’s institute for molecular bioscience and Liam Wagner from Griffith University’s department of accounting, finance and economics, whose work was published in the journal Plos One on Thursday. A WHO study in 2015 expressed concern that by 2050 up to 6.6 million people annually may die prematurely from exposure to air pollution In 2025 it is projected that 1.8 billion people will live under absolute water scarcity. By 2050 demand will have increased by 55% compared to 2010s levels.
- By 2025, 25% of cars sold will have electric engines, up from 5% today. But most of those will be hybrids, and 95% of cars will still rely on fossil fuels for at least part of their power. http://www.goldmansachs.com/our-thinking/technology-driving-innovation/cars-2025/ Norway to 'completely ban petrol powered cars by 2025' http://www.independent.co.uk/environment/climate-change/norway-to-ban-the-sale-of-all-fossil-fuel-based-cars-by-2025-and-replace-with-electric-vehicles-a7065616.html 2026: More trips will be taken using ridesharing than by privately owned cars
- 2015 - 2025: 30% of bank jobs in the US are forecast to be lost by 2025, primarily as a result of automated retail banking. 2025: It is estimated that up to 25% of jobs in the UK could be replaced by robots or smart software by 2025.
- Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. The survey included responses from 800 decision makers including chief marketing officers, chief strategy officers, senior marketers, and senior sales executives from France, the Netherlands, South Africa, and the UK. When asked which emerging technologies they are already using and which they intended to implement, 80% of respondents said they already used or planned to use chatbots by 2020. Chatbots are interactive software platforms that reside in apps, live chat, email, and SMS and can behave in a human-like manner. Additionally, the survey shows that business leaders and decision makers are turning to the broader umbrella of automation technologies, which includes chatbots, for things like sales, marketing, and customer service. Forty-two percent of participants believe automation technologies in these areas will most improve the customer experience. And 48% said that they already use automation technology for these business functions, with 40% planning to implement some form of automated technology by 2020. http://uk.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12?r=US&IR=T
- Airline travel will be more common Geneva - The International Air Transport Association (IATA) expects 7.8 billion passengers to travel in 2036, a near doubling of the 4 billion air travelers expected to fly this year. The prediction is based on a 3.6% average Compound Annual Growth Rate (CAGR) noted in the release of the latest update to the association’s 20-Year Air Passenger Forecast. “All indicators lead to growing demand for global connectivity. The world needs to prepare for a doubling of passengers in the next 20 years. It’s fantastic news for innovation and prosperity, which is driven by air links. It is also a huge challenge for governments and industry to ensure we can successfully meet this essential demand,” said Alexandre de Juniac, IATA’s Director General and CEO. Eastward shift, developing market focus The biggest driver of demand will be the Asia-Pacific region. The region will be the source of more than half the new passengers over the next two decades. The point at which China will displace the United States as the world’s largest aviation market (defined as traffic to, from and within the country) has moved two years closer since last year’s forecast. We now anticipate this will occur around 2022, through a combination of slightly faster Chinese growth and slightly reduced growth in the US. The UK will fall to fifth place, surpassed by India in 2025, and Indonesia in 2030. Thailand and Turkey will enter the top ten largest markets, while France and Italy will fall in the rankings to 11th and 12th respectively.
- Trends driving the demand for streamlining of travel Biometrics Locational Living Life on Demand .thng Conversational Commerce De-Pop
- Use of chatbots is exploding and they are becoming better and better all the time. Chatbots will drive a revolution in customer service. Source: FFonline Research | Base: 5005 online respondents aged 16+, GB, 2016 Source: Foresight Factory Research │ Base: 1019 online respondents aged 16+, GB, 2014 April
- https://www.youtube.com/watch?v=q3E7OG1JSKU Here’s a valet you won’t feel obliged to tip: RAY, the robot valet, has started parking cars for visitors of Dusseldorf Airport in Germany. RAY is an automated forklift truck that will lift your car and park it into pre-designated parking bays. The machine was developed by Serva Transport, and is designed to help travellers who are in a hurry. Slots can be booked in advance via a smartphone app. The traveller then drops off their car at a designated area, books in on the touchscreen monitor, and RAY does the rest. When the traveller returns, the car is brought back to the designated area – RAY has access to flight itineraries, so knows when you’re due back at the airport – and the owner drives away.
- http://airportr.com/about Goodbye to checking in luggage at the airport Back in 2014 our founders came to a realisation. As frequent flyers they understood that getting your bags to and from the airport came with a little too much, well, baggage. They were tired of checking in cases. Of organising their days around luggage. And of arriving at the airport two hours early to queue. Travel agents had gone online. Boarding passes had moved onto mobile phones. Surely something could be done to make getting your luggage to and from the airport a little easier? With that in mind, AirPortr was founded with one clear aim – to make travel simpler. Hello to home bag drop In 2016 in London we launched Bag Check-In with British Airways. We moved the bag drop desk online, allowing you to give your luggage to our friendly, professional drivers at your front door. So now, when you fly with one of our partner airlines, you can check in your bags on your doorstep. Then relax in your very own departure lounge, safe in the knowledge your bags will be returned to you when you land. No time-wasting. No lugging. No lifting. No queuing. No wondering now where on earth can that bag drop be? No stressing. No worries.
- Airlines are experimenting with biometric solutions to improve the passenger experience in airports and reduce the time spent queuing. Current biometric testing is predominantly on boarding gates, but the goal is to make all points of authentication biometric, from bag drop to security. Of the five global countries surveyed, two thirds are interested in using their fingerprint to make purchases – using fingerprints has become mainstream thanks to fingerprint verification on smartphones. Many immigration authorities are investing in biometric gates that can match biometric markers against an individual’s ID. In 2017, the most common identifier used is facial recognition
- During February and March 2017, The Keighley Bus Company in Yorkshire trialled a mobile ticketing system that uses Bluetooth beacons to identify and charge passengers for the distance they have travelled. Initially trialled on one shuttle route, the system caps passengers’ journeys at the cheapest ticket available to them, removing the hassle of pre-purchasing tickets or touching in when boarding. Early 2016 saw Intu Group a introduce an app that would allow its stores to target nearby customers with coupons via their smartphones. The function is supported by the mall’s Wi-Fi network and has been developed in collaboration with Apple Intu claims to be the first company to have created indoor mapping on iOS. Its use of Wi-Fi over Beacons means the retailers themselves do not have to invest in any dedicated hardware. In addition to the ability to target customers with discounts, users themselves are able to navigate their way round the stores using the GPS map. The app became available across all of Intu’s shopping centres in January 2016
- Being lost in translation has happened to everyone while traveling, even us, and that's exactly how the idea was born. Waverly Labs is at the convergence of wearable technology + machine translation, developing the world's first smart earpiece language translator. Using the latest technologies in speech recognition, machine translation and the advances of wearable technology, our smart earpiece allows wearers to speak different languages but still clearly understand each other. Simply put, when one person speaks, the other hears it in their language. Science fiction has called it many things, but we call it Pilot.
- Trends driving the individualisation of travel Cruise Control Surprise Me Death of Risk Me Me World
- In the mood for a quick bite of pizza or sushi at the airport before boarding your flight? Starting now you can have it delivered right to your gate. Schiphol, Food & Beverage operator HMSHost International and food delivery company Deliveroo are launching a pilot in which passengers flying from Pier E can easily order food and drinks via their mobile phones. Within 15 minutes the meal will be delivered to the gate. The wide range of meal options can additionally be ordered as room service at the Mercure Hotel located in Departure Lounge 3 – also beyond passport control. If the pilot is successful, it will be extended to Pier D in March. The parties have set up the 'Food Delivery at the Gate' pilot to test whether there is interest in this new service.
- In beta mode at the time of writing (November 2017), WaitList is an app that aims to connect travellers in airports. The app functions as a pin wall where users can publish a virtual business card, and signal what kind of communication they would be interested in - private or professional. The app reveals skills and interests of fellow travellers, to enable potentially valuable connections to be made. Matched users are then guided to a cafe where they can meet in person.
- British Airways offer advice to overcome pre- or in-flight anxiety. In collaboration with the Mindfulness Institute, they have produced an in-flight meditation program via onboard video tutorials. Helsinki Airport is the first airport in Europe to offer passengers GoSleep pods. Helsinki receives a large volume of transit passengers that suffer from jetlag and need somewhere to rest. Changi Airport offers an Airport Wellness Oasis in their transit area for travellers that need to unwind. Services include a fish spa, manicures and massages.
- In November 2017, Carnival Cruises debuts its Ocean Medallion Class services on the Regal Princess, where guests are given an Ocean Medallion to wear during the trip to allow for a personalised service. Medallions can be used for payments, as room keys and for speeding up boarding. A number of concierge features are embedded into the medallions - users will be able to order drinks and other items directly to them instantly or at a specified time, and as the on-board crew has access to passenger information, they know who passengers are and their preferences without needing to ask.
- Trends driving more experiential travel Everyday Exceptional Liquid Skills Immerse Me Engineered Empathy Leisure Upgrade
- Besides the seasonal attractions, the kids can also have fun with the kiddy rides and the famous airport slides. The Changi Airport slide happens to be the world’s tallest slide, as it stands at 12 metres or 4 storeys high. Travelers that come to Changi Airport will also be glad to know that are plenty of things to do at the airport. I have been to some airports, and one just “zones out” in boredom. However, things are very different in Singapore! We found out something that would change the way we travel in the future. We will be checking in early next time, because it’s a Whole New World in the restricted areas too! Look at what is offered in the restricted area after you go through immigration! Everything in the airport is traveler friendly! With the traveler in mind, one will find the terminals filled with cushioned seats, armed with inbuilt electrical plucks for one to charge their handphones, ipads, notebooks and everything else. If you get bored, you can go for a swim and the airport swimming pool, go to the gym, or just watch a free movie! Yes! Even a Singaporean can can check in early, to maximize these facilities, before they fly off to their next destination. If you are a nature enthusiasts, one will not feel left out at the airport as well. Going to the butterfly garden, sunflower garden and Koi pond can help one relax, as families and travelers can experience part of nature.
- http://www.stylus.com/fxpqxq European aircraft manufacturer Airbus has developed a new aeroplane concept that uses swappable interiors to offer a flexible and customisable travel experience. The Transpose model, developed by Airbus' Silicone Valley innovation team A3 splits the inside of the cabin into identical and repeatable sections which sit on rails within the plane and can be easily switched in and out via large side doors. This quick and simple process would take place between flights to reconfigure the plane before its next journey, adapting to passenger needs with features such as a sleeping module for night flights. Each module can house anything from a bar or café to a spa or a co-working space for those travelling on business. To avoid passengers facing higher costs, some of the modules would be sponsored by brands, such as a Starbucks coffee shop or a Gordon Ramsay pop-up restaurant. Based on the design of current Airbus cargo planes, this concept could be officially launched in the next few years. This revolutionary design is a further example of how airlines are developing techniques to modify and improve air travel to meet the evolving individual needs of tech and experience-savvy modern travellers. To read more about how luxury brands are meeting their needs, be sure to check out our report New Luxury Travel. This is part of our Industry Trend The Future Guest, which explores in-depth what guests are looking for and how brands are addressing these trends. Global aeroplane manufacturer Airbus has collaborated with French aerospace equipment and systems supplier Zodiac Aerospace on new designs that reimagine the cargo hold as a usable space beyond luggage and freight. The designs, which are intended to be integrated into the cargo holds of some of Airbus's long-haul A330 aircrafts, incorporate facilities such as sleeping quarters, conference rooms, lounges and children's play areas. The new cargo cabins are designed to be changed from day to day, using the modular technology announced in early 2017 – as covered in Airbus Develops 'Swappable Modules' Jet Concept. Alan Joyce, chief executive of Australian airline Qantas, also recently suggested the idea of utilising the cargo area in its planes. The additional space could be used for passengers wanting to sleep and exercise on its non-stop 20-hour flights between the UK and Australia. See also Hospitality's Heightened Fitness Focus for more on how airlines are keeping passengers active through the clever use of plane space. For more on how airlines are enhancing passengers' in-flight experience, see Agile Airlines Reshape Travel, as well as Tomorrow's Wandering Workers and Travel for the Agile Elite. And to discover how this extends to before and after the flight, see New-Wave Airports.
- The Langham Hospitality Group are opening a Cordis hotel in Shanghai in May 2017. According to the press release, it will be the first hotel to work with PureLiving on an indoor air quality filtration system. The filter claims to reduce the indoor particulate matter levels so that they meets US safety standards. To reassure guests, the ambient air quality of the room is monitored continuously and reports of indoor and outdoor air quality can be accessed on TVs in each hotel room. The popularity of indoor air filters are rising in China as the damaging health effects of pollution become more well known. Installing sophisticated filtration systems is becoming de rigour among elite schools and offices in Shanghai. International consumers visiting Shanghai may be accustomed to seeing photos of smog filled cities in the press and knowing that their hotel has clean air provides peace of mind. A screen inside a Cordis hotel room shows the air inside is 9.7 times cleaner than that outside. The newly opened luxury Cordis hotel looks much like many other high-end hotels in Shanghai, with its glass-sided swimming pool, vast twin ballrooms and upscale spa. But the first Cordis hotel on mainland Chinaboasts something that is genuinely rare in big Chinese cities: clean indoor air. Modest occupancy rates in the megacity’s 5,000-plus hotels mean operators have been desperately competing to attract guests with cheap deals and ever more luxurious features. In a city where air pollution as measured by PM2.5s – tiny particles deemed particularly harmful to health – recently increased 9% year-on-year and now regularly exceeds capital Beijing – one luxury hotel has a new wheeze. All the air that enters the Cordis Hongqiao is passed through two levels of filtration and continuously cleaned, while double-glazed windows remain closed to seal the fresh air inside. Pollution monitors are fitted in all 396 guest rooms and TV screens display PM2.5 levels. Air quality inside the rooms is typically around 10 times better than that outside. FacebookTwitterPinterest. A screen inside a Cordis hotel room shows the air inside is 9.7 times cleaner than that outside. Photograph: Helen Roxburgh for the Guardian“I think people can sleep easier knowing that the air quality in their room is far superior to any other hotel, and far superior to what it is outside,” says John O’Shea, managing director of Cordis Hongqiao. Guests have so far rated the Shanghai hotel highest for satisfaction out of the Langham Group-owned brand’s 22-hotel portfolio. http://www.langhamhospitalitygroup.com/en/media/latest-news/first-cordis-opens-in-mainland-china/
- Airbus offers separate sleeping and living arrangements In April 2018 Airbus Interiors Services launched Day & Night, a tailored package offering a day “living zone” and a quiet night environment. Available for First Class cabins, the two separate areas offer up to 3.4m2 of private space where passengers can rest, work and entertain separately. The day area contains a premium seat, a dining and working table, and a personal screen while the night area is noise insulated and features a 2m long bed, individual storage and in-flight entertainment screen. The luxury cabins enable passengers to have a more relaxing journey, with the night area is designed to optimise sleep. Link: https://services.airbus.com/upgrade/cabin/branding/day-and-night-for-first-class
- Trends driving interest in sustainable travel Pragmatic Green War on Waste Managed Transparency
- https://nltimes.nl/2017/03/20/circular-runways-dutch-scientist-proposes-new-way-planes-takeoff-land https://www.youtube.com/watch?v=IJTM_3C8ZqI ’the endless runway’ is a new airport concept from dutch scientist henk hesselink, consisting of a 3.5 KM diameter round runway encircling the terminal building. the circlar runway—which allows up to three planes to take off and land at the same time—would take up just a third of the space of a conventional airport. fed up with delayed flights due to wind conditions, hesselink designed a runway concept that can be used independent of changing wind speed and direction, since there is always a point without a crosswind on the circular track. alongside improving the flying experience for passengers, hesselink also believes that making runways ring-shaped can have a positive environmental impact. since planes will not have to compete with strong cross winds, they will burn less fuel in the area around the airfield. planes will be able to fly in from any direction, giving the pilot greater control over where to fly, and where to avoid flying. the increased choice in take-off and landing direction would be a big step in managing air traffic conditions, which are increasing greatly as the airfield sector doubles in size every 15 years.
- Norway has announced plans to build an 'energy positive' smart city beside its major airport by 2022. Oslo Airport City will occupy four million sq m of space and house the airport's growing workforce of an anticipated 40,000 people by 2050. Designed by Nordic Office of Architecture and Haptic Architects, the city will be powered entirely by renewable energy and have the capacity to sell its surplus energy supplies to surrounding communities. All cars in the city will run on electricity, while incorporated high-speed light rails will ensure that residents are never more than five minutes away from access to public transport. Other green technology integrated into the plans includes auto-lighting on streets and in buildings, as well as smart-tech waste and security management. Alongside business and cargo hubs, renders of Oslo Airport City also show a large indoor swimming pool and cycling route encircling a lake, catering to Norwegians' interests in sports and outdoor leisure activities. "This is a unique opportunity to design a new city from scratch," says Tomas Stokke, co-founder of Haptic Architects. "Using robust city-planning strategies such as walkability, appropriate densities, active frontages and a car-free city centre, combined with the latest developments in technology, we will be able to create a green, sustainable city of the future." The smart cities market will be worth over $2tn by 2025 and Europe is set to have the largest number of smart city project investments globally (Frost & Sullivan, 2018). Learn more in High-Octane Hubs, part of our Smart CitiesSpotlight Trend.
- In October 2016, Delta became the first airline to map out its customers’ bags journeys. All luggage checked in domestically with Delta is already RFID tagged, but the new app update allows customers to see their suitcase on a map at its last known location and any additional information. In November, Delta also updated the app to send push notifications to travellers about important moments of the bag’s journey, such as when boards an aircraft or which carousel it will arrive at. Launched for beta testing 2016, SeatFrog is an app which makes upgrading flights easy and transparent, even in the very last minute before boarding. After entering their flight details, users are notified when the airline opens an auction for upgrades and allows consumers to bid and win an upgrade. The new boarding card is then delivered straight to the app. The app claims to offer mutual benefit - allowing airlines to optimise premium seats which would otherwise be left empty, while enabling travellers to get an upgrade at the best possible price.
- TraNexus Approaches Travel Differently Travel has changed dramatically over the centuries. Today we use planes and trains instead of horse and sailing ship. Yet many of our support systems and services lag far behind - we are still carrying printed identification, paper documents, multiple currencies, maps and guide books. We need different papers for crossing borders, getting on board or buying services. There's a smarter way - the TraNexus way - making travel easier, better value, greener and more fun. TraNexus introduces a series of blockchain-based apps, technologies and more that streamline travel. We’re bringing the fun and adventure back into travel for the new generation of travelers. Our project focuses on apps that manage documents and currencies, experiences to enhance the fun, and melding travel with technology to transform the industry. We streamline the travel process for business travelers and tourists alike while creating an entirely new travel experience for green-minded adventure-seekers around the world
- The emergence of in-store apps and tools for assessing provenance and origin. More readily available information means that transparency becomes a hygiene factor, provoking suspicion if it is not present. Blockchain technology starts to provide physical objects with digital passports, verifying their supply chain and provenance Criticism about not doing enough to protect the environment are zooming in on brands and companies. Through documentaries and public awareness campaigns, consumers are scrutinising whole industries, eg animal agriculture and plastic, for their environmental impact. Consumer demand for more transparency, coupled with the rise of sensor technologies, is helping brands to make supply chains visible and more accountable.