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How to Get Incremental Scale with Unbranded Direct Response
- 1. How to Get Incremental Scale with Unbranded Direct Response
- 2. What is Unbranded Direct Response?
- 3. We drive higher CTR from unbranded ads
- 4. To articles we wrote, explaining your products on our proprietary content site PeopleHype.com
- 5. We treat articles like pre-sale landing pages A/B test everything
- 6. PeopleHype readers click through links in your article to purchase directly from your site Links Qualified Traffic
- 7. Why Unbranded Direct Response works ● Customers read our content for an average of 2+ minutes vs. less than 30 seconds on typical landing pages ○ Longer discovery and education leads to more sales ● Trustworthy third party validation and social proof leads to higher buyer intent ● More likely to be shared than a traditional ad ● People are more likely to convert to customers discovering products on their own ● Higher click through rates and lower CPCs lead to lower CPA and higher ROAS ● More engagement and brand lift
- 8. PeopleHype drives incremental sales at goal cost per conversion at meaningful scale. Example PeopleHype Results
- 9. We deliver results to the best performance marketers across the most competitive industries Fashion / Subscription Food / Subscription Supplements Beauty / Skincare Retail Events Examples of Brands and Categories We Service
- 10. Want to test Unbranded Direct Response on PeopleHype.com? Bronze Package $2,000 per month ● Includes: ○ 1 Article ○ 1 Quotes ○ Monthly edits / updates Silver Package $7,000 per month ● Includes: ○ 1 Article ○ 3 Quotes ○ Shared custom audience of readers ○ 4,000 guaranteed two minute article reads Gold Package 15% of Media Spend $100,000 Min. Monthly Ad Spend ● Includes: ○ Multi-article testing ○ 5 Quotes ○ Shared custom audience of readers ○ Managed ad spend towards CPA / ROAS goal from PeopleHype social accounts
- 11. Interested? Contact us at nick@peoplehype.com