How Partners Can Tap into a New Revenue Stream w/MySQL EE

Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Authorized Partner Internal Use Only
Partner Webcast: What’s New in MySQL
Enterprise Edition
Nick Mader,
MySQL WW Partner Enablement Manager
Perside Foster,
Partner Solutions Architect, MySQL
…And How Can You Tap Into a New Steam of Revenue With It?

Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Confidential – Authorized Partner Internal Use Only 2

Agenda
•MySQL Intro
•What’s New?
•Key Positioning Topics
•Wrap Up

MySQL Intro

Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Authorized Partner Internal Use Only 5
Most popular open source
relational database*
*according to db-engines.com
Most popular database
behind only Oracle DB*
*according to db-engines.com
By 2022, more than 70% of
new in-house applications
will be developed on an
Open Source RDBMS
By 2022, 50% of commercial
RDBMS instances will have
been converted to open
source DBs
MySQL Facts & Figures
#1 #2
70% 50%
Source: Gartner, State of Relational Open Source RDBMSs 2018 Source: Gartner, State of Relational Open Source RDBMSs 2018

MySQL is Everywhere!
Ubiquity of MySQL
• Millions of users
• Thousands of new downloads
everyday
• Available on all major platforms
• Connectors for all key
development languages

#1 MySQL is the #1 database for the web,
used by 10 of the top 10 websites
7Oracle Confidential – Authorized Partner Internal Use Only

They Scale
with MySQL
Mobile Network
Supporting Over 800
Million Subscribers
2 Billion Active Users
100 TB of User Data for PayPal
IDs Processed for 1
Billion Citizens
850 Million Candy
Crush Game Plays/Day
2 Billion Events/Day for
Booking.com

Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 9
MySQL Community Edition is Free…
Oracle MySQL is Licensed under the GNU General Public License(GPL) and is free,
but there are costs associated with using MySQL..
Costs to integrate & deploy
Costs to support & maintain
... Costs to keep data protected and secure
One must ask the question: "Am I running MySQL efficiently?"
"Is free giving me the best results, keep the customer happy
and make my job easier?"
Oracle Confidential – Authorized Partner Internal Use Only

Management
Tools
Advanced
Features
Support
•Scalability
•High Availability
•Authentication
•Encryption + TDE
•Firewall
•Audit
•Monitoring
•Backup
•Administration
• Technical
Support
• Consultative
Support
MySQL Enterprise Edition
10

MySQL Enterprise Edition Oracle Certifications
• Oracle Linux
• Oracle VM
• Oracle GoldenGate
• Oracle Solaris Clustering
• Oracle Clusterware
• Oracle OpenStack for Oracle
Linux
• Oracle Enterprise Manager
• Oracle Fusion Middleware
• Oracle Audit Vault & Database Firewall
• Oracle Secure Backup
• MyOracle Online Support
MySQL integrates into your cusomter’s Oracle Environment

What’s New?

What's New in MySQL 5.7 8.0
• Skipped vs. 6 and 7 and went straight to 8.0 - 6 & 7 had been used before by MySQL
• 2X Faster than 5.7 + Better Monitoring - New benchmarks 1.8 Million Queries/Second.
• Highest Levels of Security- Provides plugins that implement high security features
• Document Store - Create SQL and NoSQL (MongoDB) applications in one database
… And Much More…

Faster…

MySQL 8.0 is 2x faster
• MySQL 8.0 2x faster in both Read Write and Read Only tests.
• MySQL 8.0 sets new benchmark records with up to 1.8 Million Queries/Second.

Better Monitoring and tools…

MySQL Enterprise Monitor
• New Modern Look and Feel
– Redesigned Query Analyzer Details page
– Display more Statement details within a period
– Select individual runs of Examples and see EXPLAINs
• Global Memory Usage Report
– See memory allocation of the MySQL Instance
– InnoDB Buffer Pool, plus all connections and threads
• Disk monitoring
– Analysis and projections report
– Help DBA forecast future capacity requirements
– Delivers predictive alerts "Notify me if disk space will
run out in 12 months".
17
NEW!

MySQL Workbench EE
• MySQL Development SQL tools
• Database Migrations
– From Microsoft SQL Server, PostgreSQL, Sybase,
Microsoft Access, and more
• MySQL Enterprise Audit
– Fast and easy access to Audit events
– Indexed searches: Event type,
– User account, Date range, Text match
• MySQL Enterprise Backup Management
– Create, View & Manage backup jobs

Highest Levels of Security…

Average total cost of a
data breach: $3.86
million
6.4% increase YoY
Ponemon 2018 Global Study
Likelihood of a
recurring material
breach over the next
two years: 27.9%
Ponemon 2018 Global Study
Data Breaches
MORE Frequent, MORE Expensive, with BIGGER Regulator Fines
Fines Are Real and Significant
Regulators are busy
More and bigger penalties
You can find who’s been fined
News and publicly posted by regulators
For Example: HIPAA fines
https://compliancy-group.com/hipaa-fines-directory-year/
MD Anderson $4.3M, FMCNA $3.5M, Memorial Healthcare $5.5M, Boston Medical $1M
PCI
GDPR Penalties:
4% of Revenues
HIPAA

MySQL Enterprise Security
Keeps Hackers Out!!!
Evaluates the security
of your data before
hackers do it for you

MySQL Enterprise Security Regulatory Compliance
Achieved with Audit, Encryption, and Firewall
Sensitive data
Create Audit rules on your most sensitive
data, powerful users, exposed application
Comply with regulatory standards
PCI, HIPPAA, FERPA and SOX requirements
Minimal Overhead
Collects critical audit data without minimal
performance impact

NEW! MySQL Enterprise Masking and De-Identification
23
De-identify, Anonymize Sensitive Data
ID Last First SSN
1111 Smith John 555-12-5555
1112 Templeton Richard 444-12-4444
ID Last First SSN
2874 Smith John XXX-XX-5555
3281 Templeton Richard XXX-XX-4444
Employee Table
Masked View
"Data Masking is a method to hide
sensitive information by replacing
real values with substitutes.”
Random Data Generation

SQL + NoSQL = The Best of Both Worlds

Relational(SQL) vs. Document Store (NoSQL)
What does it mean?
https://www.upwork.com/hiring/data/sql-vs-nosql-databases-whats-the-difference/

SQL or NoSQL : Why Should Your Clients Care?
Executives: Reduce expenses with MySQL don’t have to buy MongoDB
Architects: Powerful flexibility allows a mixture of SQL and NoSQL
Developers: Saves time, don’t have to learn another database product
Procurement: Deal with one vendor (us) instead of two (MongoDB and us)
Business Benefits
Bye-bye MongoDB
Hello MySQL
Enterprise Edition!
Saves
Money!
Flexible! One
Vendor!

MySQL Enterprise Edition…

MySQL Enterprise Edition:
Key Positioning Topics

Product
Per Server
(1-4 Sockets)
Per Server
(5+ Sockets)
Subscription Subscription
Oracle 24x7
Support
Adv Features +
Monitoring
Tools
MySQL Enterprise Edition $5,000 – 1 year $10,000 – 1 year YES YES
• Socket: is defined as a slot that houses a chip (or a multi-chip module), which contains a collection of one or more cores. Regardless of the number of cores, each chip (or multi-chip module)
counts as a single socket. All occupied sockets on which the Oracle programs is installed and/or running must be licensed.
• Latest MySQL Global Price List can be found at: http://www.oracle.com/us/corporate/pricing/price-lists/index.html
MySQL Pricing: MSRP

Up to 90% TCO savings over
competing databases
Address security concerns &
meet compliance
regulations w/advanced
enterprise features
MySQL EE fits into existing
Oracle environments
Ubiquity of MySQL
MySQL Enterprise Edition Value Prop for Your Customers

Customer Profiles to Target
• Existing MySQL Community users
– MySQL channel team can provide download list
• Customers running Oracle DB
– 70% of Oracle DB users also run MySQL
• Development of new applications
• ISVs
• Using open source stack

App Dev
Management/
Enterprise Architects
• Innovation - quickly build and run various apps
• Identify solutions that will accomplish biz initiatives
• Meet company/industry/government standards
IT & DBA
Management
• Reduce DBA tasks for provisioning and management
• Reduce IT cost & focus on strategic projects
• Address DB security concerns
• Accelerate time-to-value / market
C-Level
• Lowering costs while increasing scalability
• Improve IT and business productivity
• Staying agile in order to improve competitive edge
Target Buyers & Influencers - Needs By Persona

Opportunity
• Following a number of high-profile cyber-attacks
against Fortune 1000 companies, security has
become a top priority for executives
• According to IDC, security will be a top 3 business
priority for 70% of CEOs of global enterprises
• To guard against the misuse of information,
popular compliance regulations including HIPAA,
SOX, GDPR and the PCI orgs are required to retain
extensive records of user activity beyond the time
necessary for normal business operations and to
track access to information
Value Proposition
• Achieve the highest levels of security,
performance, and uptime while reducing costs
with MySQL Enterprise Edition
• Brand new MySQL 8.0 includes multiple security
enhancements
• Address common compliance regulations like
GDPR, SOX, PCI, HIPPA, and more
MySQL Enterprise Edition for Addressing Security &
Compliance Concerns

Key Benefits
• MySQL Enterprise Firewall guards against cyber security
threats by providing real-time protection against
database specific attacks, such as an SQL Injection
• MySQL Enterprise Encryption & TDE provides
encryption, key generation, digital signatures & other
cryptographic features to help orgs protect confidential
data & comply with regulatory requirements
• MySQL Enterprise Audit enables companies to quickly
and seamlessly add policy-based auditing compliance to
new and existing applications
• NEW! MySQL Enterprise Masking & De-identification
provides an easy to use, built-in DB solution to help orgs
protect sensitive data from unauthorized uses by hiding
& replacing real values with substitutes
Questions to Ask
• How do you protect your databases against SQL
injections and other external attacks?
• What steps have you taken to avoid internal misuse of
information?
• What is your encryption strategy to safeguard your
data?
• How do you ensure security and regulatory compliance
for your MySQL Databases?
• What is your strategy to indetify security holes?
• How do you manage your backups?
• How do you manage authentication/user access to your
various apps?
• What are your data retention standards for MySQL?
MySQL Enterprise Edition for Addressing Security &
Compliance Concerns

Opportunity
• CIOs/IT management are under constant pressure
to cut costs and deliver more with less budget.
Improving operational efficiency is key.
• Digital transformation is top priority for most
organizations, but up to 75% of the IT budget is
spent on maintenance, integration, and routine
tasks, leaving too little budget for innovation
• Companies using two separate databases for
relational & non-relational data
• Migrate customer existing apps off of expensive
platforms to MySQL EE
Value Proposition
• Save up to 90% in TCO vs. competing database
offerings
• Combine NoSQL and relational data in a single
database
• Advanced features and enterprise management
tools are included at no additional cost with the
MySQL Enterprise Edition subscription
• Reduce the risk, cost and complexity to develop,
deploy & manage MySQL applications
• Save - Thousands, 10s Thousands, Millions
MySQL Enterprise Edition for Reducing Costs

Key Benefits
• The MySQL Enterprise Monitor continuously monitor
customer’s databases and alerts them to potential
problems before they impact their system
• MySQL Document Store gives users max flexibility
developing SQL and NoSQL, schema-free applications
• MySQL Enterprise Backup reduces the risk of data loss
by delivering online "Hot" backups of databases
• MySQL Enterprise High Availability enables customers
to make their database infrastructure highly available
and help prevent the risk of downtime
• Oracle Premier Support for MySQL: Staffed with MySQL
Experts, Oracle’s dedicated MySQL technical support
team can help solve the most complex issues rapidly
Questions to Ask
• How do you currently monitor your MySQL databases?
• What is your strategy to prevent downtime?
• Do you have a comphrehensive and automatic system
enabling you to identify and fix potential problems
before they affect your apps?
• How frustrating is it to require two databases for
applications combining schema-less and relational data?
• What would you be able to achieve if the productivity of
your team would significantly improve?
• Do you have the ability to get professional help for
MySQL if urgently needed?
• Are you aware of the MySQL Consultative Support
benefits?
MySQL Enterprise Edition for Reducing Costs

Opportunity
Monetize existing usage of MySQL within Oracle
accounts by:
• Having customers recognize their typically
widespread use of MySQL for Web-based, custom
& departmental applications as well as embedded
use cases
• Taking advantage of the estimated 70% of Oracle
customers that also have MySQL somewhere in
their environment
Value Proposition
• Leverage integrations with other Oracle products
as a compelling reason to subscribe to MEE –
certified w/OEM and more…
• MySQL is the #1 Open Source database for Web-
based applications and can help drive digital
transformation initiatives
• MEE helps reduce the risk, cost and time to
develop, deploy and manage MySQL applications,
saving up to 90% over Microsoft SQL Server
Enterprise Edition
MySQL Enterprise Edition for Oracle Customers

Key Benefits
• Oracle DBAs can manage MySQL using the exact same
tools they are using to manage Oracle Databases
• MEE is not only certified with OEM and many other
Oracle products, it also includes advanced features,
tools and 24/7 support from Oracle to help reduce the
risk, cost and time to manage MySQL applications
• Only Oracle provides unlimited 24/7 MySQL Technical
support with the backing of the MySQL developers
• MySQL consultative support services are also included
in MEE
Questions to Ask
• How many MySQL databases are deployed within your
organizations?
• What applications are powered by MySQL?
• How are your MySQL databases currently
administered?
• How are new MySQL instances provisioned when the
need arises?
• How do you monitor and ensure optimal MySQL
performance?
MySQL Enterprise Edition for Oracle Customers

All servers for the application should have a MySQL Enterprise Edition Subscription License
Eliminate Deals with Only One MySQL Enterprise Edition Server
License!

View Past MySQL Partner Webcast On-Demand
How to Grow Your MySQL Opps & Double Your Deal Size
http://www.oracle.com/partners/en/products
/database/mysql/overview/index.html
MySQL KZ Homepage

Wrap Up

Establishes a consistent,
reliable revenue stream
Opens the door for
additional revenue through
services
Ride the momentum behind
open source
Easily leverage your existing
Oracle customer base
Selling MySQL EE: Why Partners Are Interested

Next Steps
• Tell your customers about MySQL EE & its latest features!!!
• Look back at 1-server MySQL deals that you have sold in the past
• Engage your MySQL Channel Manager and ask for download reports
• View MySQL trainings on OPN
– MySQL Sales Specialist
– MySQL Pre-Sales Specialist
• Use pre-built marketing campaigns in MySQL KZ to let your customers know about
MySQL Enterprise Edition
– http://www.oracle.com/partners/en/partner-with-oracle/market-and-sell/marketing-kits/mysql-8/secure/index.html
• Stay tuned for announcements on our next MySQL Partner Webcast
– April: New MySQL Cloud Service

How Partners Can Tap into a New Revenue Stream w/MySQL EE

How Partners Can Tap into a New Revenue Stream w/MySQL EE

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