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THE SOCIOTECHNICAL
ORGANISATION DESIGN PLAYBOOK
Nick Tune - @ntcoding
ntcoding
WE LOVE MODULARITY
ntcoding
Modularity provides isolation
ntcoding
Modularity enables
comprehension
ntcoding
MILLER’S LAW
The number of objects an average
human can hold in working memory
is 7 ± 2
https://en.wikipedia.org/wiki/The_Magical_Number_Seven,_Plus_or_Minus_Two
ntcoding
Modularity enables teams to
be autonomous
ntcoding
Website
Website
Website
Digital Enterprise IT
Business
APIs
Data
APIs
DATA
Back
Office
Apps
ntcoding
“Our programmers are too slow. We
have purchased a generic rules engine
and BPM system [that don’t need
programmers].
— Head of IT
ntcoding
Website
Website
Website
Digital Enterprise IT
Business
APIs
Data
APIs
DATA
Rules,
BPM,
ESB
Back
Office
Apps
“
ntcoding
Working here is so painful. I wish
management would do their job and
fix it.
— Angry Ex-colleague
ntcoding
Our goal is to evolve the
software architecture to meet
market demand faster than
our competitors.
ntcoding
TEAMS & SW ARCH. MUST COEVOLVE
Teams
Software Architecture
Customers
Build and evolve
Provides value to
Indicate raised
expectations to
The System of Work
The System of Software
The Market
ntcoding
Software Architecture
Sociotechnical Architecture
BIO
Visit www.ntcoding.co.uk for blog, talks, workshops & consulting services
#1
SOCIOTECHNICAL
THINKING
ntcoding
Sociotechnical architects
always consider technical,
economical and political
factors.
ntcoding
ntcoding
ntcoding
ACTIVITY-ORIENTED ARCHITECTURE
FRONTEND TEAM
BACKEND TEAM
DBAs
ntcoding
PARTNER-ALIGNED ARCHITECTURE
Ad
Campaign
Builder
Twitter
Ads
Facebook
Ads
LinkedIn
Ads
Ad
Campaign
Analytics
ntcoding
CAPABILITY-ALIGNED ARCHITECTURE
Campaign
Management
Ad
Creatives
Campaign
Analytics
Campaign
Optimisation
ntcoding
CHOOSE ONE
ntcoding
We need to
add Snapchat to
close a huge
deal!
ntcoding
Snapchat?
Facebook ads are
95% of our
revenue.
ntcoding
We have bought
a generic rules
engine!!!
#2
SOCIOTECHNICAL PLAYBOOK
ntcoding
Analysing patterns teaches
us to consider economical,
political, and technical
factors in any scenario.
ntcoding
STRUCTURAL PATTERNS / STYLES
• Activity-oriented architecture
• Partner-aligned architecture
• Capability-aligned architecture
ntcoding
DOG FOOD
CONTEXT!
ntcoding
DOG FOOD CONTEXT GOAL
We don’t want to optimise our flow,
we want to have the same
experience as customers in order
to grow our strategic capabilities.
ntcoding
DOG FOOD CONTEXT
Music Streaming Platform
External white label
Internal team
ntcoding
DOG FOOD ECONOMICS
• ROI is not the goal - making a loss may be
acceptable
• Feedback to improve core products is the
goal
• Dog food context can grow into a product
ntcoding
DOG FOOD POLITICS
• Every team wants to build the star
product not a loss leader 

(But it can evolve into a bona-fide product)
• Managers may use deceptive motivational
techniques
ntcoding
DOG FOOD TECHNOLOGY
• Freedom to use any technology 

(to simulate the customer experience)
• Try out new tech in production
ntcoding
OCTOPUS CONTEXT
ntcoding
OCTOPUS CONTEXT
GDPR
ntcoding
OCTOPUS ECONOMICS
• High levels of coordination can impact
flow in many teams
• For compliance scenarios, it is about
protecting rather than generating revenue
ntcoding
OCTOPUS POLITICS
• Nobody wants to slow down feature
delivery for somebody else’s roadmap
• High levels of synchronous alignment
ntcoding
OCTOPUS TECHNOLOGY
• Try to centralise complexity in the
Octopus
• Technology standardisation can help
• A bit of integration design up front can
save a lot of politics in the future
ntcoding
ENTITY LIFECYCLE PIPELINE
Review Resubmit Renegotiate
ntcoding
PROPOSAL PIPELINE
Routing Fleet Crew
ntcoding
CENTRALIZED PARTNERSHIP
#3
EVOLUTIONARY PATTERNS
ntcoding
Discovery
SLICE AND SCALE
Search Catalogue
Search
Recc.
Catalogue
Recc.
ntcoding
SLICE AND SCALE
• Adapt to changing consumer expectation
• Team may not want to lose responsibility
• A tight technical coupling may be hard to
break - analyse market and anticipate
evolution (see Wardley Maps)
ntcoding
Organisation design, like
software, is fractal.
Cohesion applies at every
level.
ntcoding
Discovery
CAPABILITY PARTNERSHIP (TRIBE)
Search Catalogue
Search
Recc.
Catalogue
Recc.
Discovery Partnership
ntcoding
SLICE AND SCATTER
Rules
ntcoding
SLICE AND SCATTER
• Expensive change - be sure it’s worth it
• Breaking up a team is not easy
• Software may be hard to decompose - a
rewrite may be necessary
ntcoding
SLICE AND MERGE
CMS Mobile App CMS Mobile AppRemote
Configuration
ntcoding
SLICE AND MERGE
• Ensure rate of co-change justifies change
• Warning: Now there are 3 teams to
coordinate
• Technical separation may be painful
#4
PRINCIPLES AND PRACTICES
“
ntcoding
…multiple teams are unavoidable
and it reduces effectiveness. How can
we design teams so that the most
important outcomes are affected the
least?

— Sriram Narayan (@sriramnarayan)
ntcoding
Model the domain to reveal
inherent dependencies that
can turn into organisational
bottlenecks.
ntcoding
PROMISE THEORY
“Promised collaboration
has to be constructed from
the bottom-up, i.e. from the
promises we know agents
on the ground can keep”
EVENT STORMING
ntcoding
EVENT STORMING BENEFITS
• Combine everybody’s knowledge to
create big picture & shared understanding
• Identify most important outcomes
• Identify domain cohesion & promises
• Explore sociotechnical designs
ntcoding
AUTONOMY DESIGN PRINCIPLES
• Business Value (strategic vs utility contexts)
• Cohesion (data, rules, policies)
• Strive for unconditional promises
• Climatic patterns -> anticipate change
• Power, authority, and incentives
ntcoding
MORE MODELLING TECHNIQUES
• Process Mapping (economical/technical)
• Domain Storytelling (technical)
• Wardley Value Chain Maps (economical)
• Alignment Maps (political)
• Stakeholder Maps (political)
ntcoding
FORENSIC ANALYSIS
Analyse source
control history to
identify dependencies
in sociotechnical
systems
ntcoding
CONTINUOUS ORGANISATION DESIGN
1
2
3
4
5 Purpose
Landscape
Climate
Doctrine
Leadership
Acknowledgements: Simon Wardley, Wardley Maps
- Business mission
- User needs
- Subdomains
- Business processes
- User journeys
- Value streams
- Teams
- Aligned autonomy
- Optimise for learning
- Product disruption
- New gov. legislation
- Sociotechnical
architecture patterns
- Transformation
#5
THE AGE OF
SOCIOTECHNICAL
ORGANISATION DESIGN
ntcoding
Modern organisations
require sociotechnical
design, and you already
have the required skills.
ntcoding
NEXT STEPS
• Analyse systems (learn Domain-Driven Design)
• Build your own playbook
• Blog and talk about your playbook
ntcoding
MORE…
ntcoding.co.uk/workshops

ntcoding.co.uk/blog

OrgDesignPlaybook.com

@ntcoding 

/in/ntcoding

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