1.
WHYCORPORATIONSNEEDTO
THINK“MOBILEFIRST”
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2.
Mobile First
Understanding the mobile data trail- As people go about
their daily lives they interact with brands across devices.
Corporations leveraging this data can understand who
they are, where they have been and their preferences

3.
CONSUMERS
ENGAGEMENT
-
ACROSS
PLATFORMS
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4.
DISCOVER
USE
BUY
EXPLORE
ASK
ENGAGE
Mobile Journey

5.
What insights mobile
first strategy can lead
to?
What geography does a corporation’s customer live in?
What brands do they shop for?
How often and where do they shop?
Which is primary use for their device? playing games,streaming
video, office work?
Do they travel frequently? Is it likely to be business travel or
pleasure?
How much time do they spend in apps? What is there click stream?

6.
How do you turn
mobile data into
insights?
BY INDIVIDUAL
AT SPECIFIC LOCATIONS
ACROSS GROUPS OF PEOPLE

7.
smart tip: Mobile
First,API first
Identify services and data that are important for users
and create APIs allowing access to external services
and data.

8.
HOW TO
DEVELOP FOR
MOBILE FIRST
CUSTOMER EXPERIENCE
(CX) DESIGN
COMPETITIVE ANALYSIS
INFORMATION
ARCHITECTURE
INTERACTION DESIGN
VISUAL DESIGN
API MANAGEMENT

9.
MOBILE DELIVERS DATA
INSIGHTS
Audience Data Campaign Engagement Location

10.
email us at
contact@nickelfox.com
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