Find 10 Under the Radar Niches with Kajabi

1. The 10 Most Profitable Under The
Radar Niches For e-Courses

2. You make how much?!

3. Teaching what?

4. These are the most common responses
when Shelley Brander the creator of
Knit Stars tells people that she made
over 3.5 million dollars selling online
courses about knitting.

5. But Shelley isn’t the only one having
huge success with an e-course in an
unusual or “weird” niche.

6. Kyle Buchanon has made over
$150,000 with his online courses on
memorization tricks.

7. Nicole Begley earns a full time living
teaching people how to take better
photos of their pets!

8. And those are just a few of literally
thousands of under the radar niche
success stories here at Kajabi!

9. If you’re still struggling with what to teach
in your e-course, or you’re sick of
competing with the 17,000 other gurus
teaching people to “make money online”
or “lose weight fast!” this article is for you!

10. Here’s what you’re going
to learn:

11. First, you’re going to learn what 3
qualities separate a regular niche
from an under the radar niche.

12. And why that makes under the radar
niches extremely profitable!

13. Next, you’re going to learn what the
top 10 most profitable e-courses niches
are based on our data here at Kajabi.

14. We’ve crunched the data from working
with thousands of course creators so
we know what under the radar niches
are profitable and which aren’t!

15. Finally, we’re going to teach you 7 tools
to find your own under the radar niches,
so you’ll be able to find new under the
radar niches whenever you want!

16. By the end of this article, you’ll be able
to either pick any of the top 10 most
profitable niches for e-courses and
create your own course for that niche.

17. Or you’ll be able to find your own
under the radar niche, no matter
what you teach!

18. Sound good?

19. Great :)

20. Let’s get started by talking about
niches in a little more depth.

21. What is a niche?

22. A niche is a small well-defined segment
of a market.

23. For example, in the health market, the
ketogenic diet is a niche.
A niche allows you to take a huge market
and focus specifically on one piece of it.

24. So instead of trying to market your
course to EVERYONE who is looking
for diet advice, you’re speaking just
to those people who are interested
in the ketogenic diet.

25. Make sense?

26. When creating an online course you
want to start with a niche like the
Ketogenic diet rather than a broad
market like dieting.

27. All niches are not
created equal.

28. Some niches are more
competitive than others.

29. A google search for the term
“Ketogenic diet online
course” returns over 26.6
million results!

30. Not to mention, a ton of
ads for online courses.

31. Competitive niches like the
Ketogenic diet are like fishing
ponds with too many fishermen.

32. You could try to compete
with everyone trying to
fish for customers.

33. You might even win.

34. But wouldn’t it be easier if
you could just go fishing in a
less crowded pond?

35. That’s where under the
radar niches come in.

36. What is an Under The
Radar Niche?

37. An under the radar niche
is a niche that meets 3
specific qualities.

38. First, an under the
radar niche has a
specific audience.

39. That means an under the radar
niche speaks specifically to a
certain type of person.

40. In marketing, they call this
your “Customer Avatar.”

41. Your customer avatar is a
fictitious character you create
that helps you get clear on
who your ideal customer is.

42. In order to create a customer avatar,
you need to know who your ideal
customer is, where they hang out
online, and what their challenges are.

43. If your niche doesn’t have a
specific audience, it’s not an
under the radar niche.

44. The second quality of an
under the radar niche is
that it has search traffic.

45. You want to make sure that
there are at least a few
thousand searches a month
for your topic.

46. There’s no point creating an
online course for something
that no one is looking for.

47. There is a specific
audience seeking
information.
There needs to be
search traffic.
Utilize tools to help
research this.
There is a specific
result your customer
is looking for.

48. The final quality of an under the
radar niche is that the audience
is looking for a specific solution.

49. There’s a specific problem that
your audience is looking to
solve that your course can help
them with.

50. In order to really be profitable,
your under the radar niche must
satisfy all 3 of these qualities.

51. Later on, we’ll show you exactly
how to find under the radar niches
using tools like the Google
Keyword Planner and Quora.

52. Now that you know what the 3 qualities
of an under the radar niche are, let’s
look at the top 10 most profitable under
the radar niches on Kajabi!

53. The Top 10 Under The
Radar Niches on Kajabi

54. Each of these niches has at least 27,000
Google searches a month and make up
less than 1% of all courses on Kajabi
representing a tremendous opportunity!

56. 1. Stress Management

57. According to the American Psychological
Association, most Americans are suffering
from moderate to high stress with 44%
reporting that their stress levels have
increased over the last 5 years.

58. 74,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

59. Stress management tips, stress
management strategies, types
of stress, effects of stress.
R E L AT E D S E A R C H E S

60. C O U R S E I D E A S
-Don’t Sweat The Small Stuff: The Small Business
Owner’s Guide To Stress Management
-Stress-Free Student: 4 steps to graduating from
college stress-free!
-9 Months of Bliss: A Simple 6-step process to
de-stress during your pregnancy.

62. 2. Creativity

63. The best thing about creating a course
around creativity is that it can be applied
to almost any subject! Creativity is being
embraced as a tool for business,
relaxation, and self-care.

64. 135,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

65. Creativity Booster, Importance
of creativity, Creatively skills
R E L AT E D S E A R C H E S

66. C O U R S E I D E A S
-Unlock Your Hidden Genius: The Ultimate Guide To
Tapping Into Your Creativity
-The Creativity Toolkit: 75 Creativity Boosters To
Get You Unstuck!
-The Creative Career Roadmap: The Job Seeker’s
Guide To Finding A Creative Career

68. 3. Pet Care / Training

69. The pet niche has always been profitable but
recently there has been an explosion in searches
for both pet care and pet training. This surge in
search traffic has created a huge opportunity for
e-courses on different types of pet care/training.

70. 27,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

71. Pet Training, Pet care products,
Pet care tips.
R E L AT E D S E A R C H E S

72. C O U R S E I D E A S
-Turtle TIme! How To Train Your Pet Turtle In 3 Easy
Steps.
-Professional Cat Grooming Masterclass: Everything
You Need To Groom Your Cat Like The Pros!
-I Want A Pony! 6-Steps To Buying And Caring For
Your Daughter’s First Horse

74. 4. Arts & Crafts

75. Arts and crafts aren’t just for summer
camp anymore! Thanks to social media
as well as sites like Etsy and Pinterest,
arts and crafts projects have come
back in a big way!

76. 246,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

77. Arts and crafts for kids, Arts and
crafts movement, Arts and crafts
to do at home.
R E L AT E D S E A R C H E S

78. C O U R S E I D E A S
-Summer Craft Camp: 300 Arts and Crafts Ideas
for Kids
-Paper Picasso: 50 Arts and Crafts Ideas You
Can Create With Just a Sheet of Paper
-Arts and Crafts Profits: How To Create Your
Own 6-figure Online Arts and Crafts Business

80. 5. Travel

81. Since 2004 the number of Americans with
passports has doubled from 21% to 42%.
With more people traveling the
opportunity to create travel-related online
courses has never been bigger.

82. 673,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

83. Travel Deals, Travel websites,
Budget Travel
R E L AT E D S E A R C H E S

84. C O U R S E I D E A S
-Budget Bucket List: 75 Bucket List Trips To Take
For Less Than $3,000
-Get Paid To Travel! The Ultimate Guide To
Becoming A Travel Influencer
-The 20 Euro Tourist: How to see all of Europe
on just 20 Euros or less per day!

86. 6. Musical Instruments

87. According to the latest data, 25% of adults
played a musical instrument in 2018. And
that’s just adults! More and more people are
turning to online courses to help them learn a
variety of musical instruments at any age.

88. 201,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

89. Musical instruments for kids,
Types of musical instruments,
violins musical instrument.
R E L AT E D S E A R C H E S

90. C O U R S E I D E A S
-90 Day Guitarist: Teach Yourself Guitar In 90
Days Or Less!
-Piano Parent: How To Teach Your Child To Play
The Piano Even If You Don’t Play Yourself!
-Am I a Bass or an Acoustic? The Ultimate Guide
To Choosing The Right Instrument For You!

92. 7. Self Defense

93. Self-defense is a perpetually profitable niche.
Recently as more people begin exercising or
training at home, online courses on
self-defense and various martial arts have
started to become hot search topics again.

94. 74,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

95. Self-defense for kids, Self
defense training,
self-defense classes
R E L AT E D S E A R C H E S

96. C O U R S E I D E A S
-Girl, Protect Yourself! 150 Practical Self-Defense
Techniques For Women
-Bullyproof: How To Teach Your Child To Defend
Themselves From Bullies
-Krav Maga Mastery: 30 Practical Workouts To
Learn Self-Defense In Just 15 Minutes A Day!

98. 8. Home Improvement

99. Home improvement is an awesome under
the radar niche that covers everything
from do it yourself home construction to
decor and interior decorating.

100. 201,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

101. Home improvement ideas,
DIY projects, Home
improvement tips
R E L AT E D S E A R C H E S

102. C O U R S E I D E A S
-The Complete Guide To DIY Home Renovation: Over 200
Ideas And Instructions For Easy To Learn Home
Improvements.
-Budget Renovation: How To Renovate Your Home For Less
Than $1,000
-Fix er’ up! 21 Simple Home Improvements To Increase The
Value Of Your House By Up to $50,000!

104. 9. Beauty-Makeup

105. In 2018 beauty related content generated
more than 169 billion views on Youtube.
Beauty and makeup tutorials are one of the
most searched for subjects online but still
make up less than 1% of courses on Kajabi.

106. 74,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

107. Makeup looks, Huda beauty
makeover, Makeup tutorials
R E L AT E D S E A R C H E S

108. C O U R S E I D E A S
-The 5-Minute Perfect Smokey Eye!
-Makeup 101: 101 Different Makeup Tutorials For
Beginners
-From Chic to Cheap: How to Recreate 75+ Famous
Red-Carpet Makeup On A Budget!

110. 10. Meditation

111. According to the Centers for Disease Control and
Prevention's National Center for Health,
meditation use rose to 14.2% of all Americans in
2017. This is up from just 4.1% of the population in
2012. Meditation is one of the fastest growing
under the radar niches!

112. 673,000
S E A R C H V O L U M E
G O O G L E S E A R C H E S P E R M O N T H

113. Mindfulness meditation,
Meditation benefits, Meditation
for stress
R E L AT E D S E A R C H E S

114. C O U R S E I D E A S
-Transcendental Meditation 101: The Beginner’s Guide To
Transcendental Meditation
-Stop and Breathe: 30 Guided Meditations for Reducing
Stress No Matter Where You Are.
-The 3- Minute Meditator: How To Get Started With
Meditation In As Little As 3 Minutes Per Day!