2. 1. Dynamic,Flexible and Adaptive
2. Shared, Contested and Challenged
3. Learned through socialization and
4. Patterned social interactions
6. Transmitted through socialization or
7. Requires language and other forms of
4. Dynamic,Flexible and Adaptive
✣ This basically means that cultures
interact and change.
✣ It changes based on the current
situation of our society.
✣ Culture continuously restores itself so
it will remain relevant.
6. Shared, Contested and Challenged
✣ As we share culture with others, we are
able to act in appropriate ways as well
as predict how others will act.
✣ Despite the shared culture,that doesn't
mean that culture is HOMOGENOUS.
✣ If culture is learned and shared, it is
also contested in different ways and
7. Shared, Contested and Challenged
✣ Because of the diversity, culture is
subjected to debate and analysis.
✣ It may be challenged by the presence
of modernization, industrialization
9. Learned through socialization and
✣ It is not biological, we do not enherit it
✣ We learn, absorb and acquire culture
from families, peers, institutions and
✣ SOCIALIZATION is an ongoing
process of learning language,
behaviors, customs, values and others
to acquire identity.
10. Learned through socialization and
✣ ENCULTURATION is the process by
which an individual adopts the
behavioral patterns of culture in
which the person is immersed.
13. Patterned social interactions
✣ Culture as normative system has the
capacity to define and control human
✣ Social interactions can help us filter
the parts of our culture that we
learned so that we can define what
suits us and what does not.
19. Transmitted through
socialization or enculturation
✣ As we share our culture with
others, we were able to pass it on
new members of society or the
younger generation in different
✣ It can be transmitted from one
person to another and even one
society to another.
23. a term coined by william summer, is
the tendency to see and evaluate
other cultures in terms of one
race, nation and culture. This
rests on the belief of superiority
of one's own culture or ethnic
group compared to others.
24. Is the preference for the
products, styles or ideas
of someone else's culture
rather than of one's own.
25. IS the principle that an individual
human's belief and activities should be
understood by others in terms of that
individual's own culture. It highlights
the perspective that no CULTURE IS
SUPERIOR TO ANY OTHER CULTURE WHEN
COMPARING TO MORALITY,LAWS,ETC.
26. CULTURAL RELATIVSM DOES NOT MEAN THAT
WE SHOULD IMMEDIATELY ACCEPT AND
TOLERATE CULTURAL DIFFERENCES. INSTEAD
IT REQUIRES UNDERSTANDING THAT
CULTURE OF OTHER PEOPLE IN THEIR OWN
CULTURAL CONTEXT FROM ANOTHER'S BIASES
28. HOW CULTURAL RELATIVSM
✣ It is believed that each person , in one way or
another, possess an ethnocentric attitude or
behavior. It is widely believed in the field of
sociology that ethnocentric behavior may be
mitigated through the recognition and
application of cultural relativsm. A person can
practice cultural relativsm by recognizing that
our culture shapes what we consider to be
beautiful, ugly, appealing , disgusting , virtous,
funny and abhorrent and that this should not
be the basis for evaluating other culture.