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XEODesign                   ยฎ



                        Putting Emotion into Play โ„ข




The Future of Gamification is Emotion
The Four Keys to Fun

Nicole Lazzaro
XEODesign, Inc.
June20, 2012


                                        www.xeodesign.com
                                        ยฉ 2011 XEODesign, Inc.
www.xeodesign.com
                                                                                    ยฉ 2010 XEODesign, Inc.




                             Player Experience
                                                                                          1
Putting Emotion into Playโ„ข
                             Drives Engagement
                   Tilt the first iPhone
                   accelerometer game           Tilt World




                             250,000 visits          Aim to Plant 1 Million Trees
                        Winner Best Game 2007
www.xeodesign.com
                                                            ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




                             Play Builds Skills in an Engaging Way
www.xeodesign.com
                                                               ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




                             Real World Has Natural Engagement Loops
www.xeodesign.com
                                            ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




                             Gamification Can Kill
www.xeodesign.com
                                            ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




                             Gamification Can Kill
www.xeodesign.com
                                              ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




                             Points Change Behavior
www.xeodesign.com
                                                        ยฉ 2010 XEODesign, Inc.




                             Beyond Points and Badges         7
Putting Emotion into Playโ„ข




           Games Must
           + Simplify the World
           + Suspend Consequences
           + Amplify Feedback
           + Set Clear Goals in Achievable Steps
www.xeodesign.com
                                               ยฉ 2010 XEODesign, Inc.




                             Decartesโ€™ Error         8
Putting Emotion into Playโ„ข




           Decisions require
           emotion as well
           as thought
How many smiles? [Ekman/Duchenne]
<---




Orbicularis Oculi
Player Choice and Curiosity from Easy Fun
Player Choice and Curiosity from Easy Fun
Emotion = Fun
www.xeodesign.com
                                                               ยฉ 2010 XEODesign, Inc.




                             GAME
Putting Emotion into Playโ„ข




           June 20, 2012            GDC 2012 Behavior Change
                                            Games
www.xeodesign.com
                                                   ยฉ 2010 XEODesign, Inc.




                                                       15
Putting Emotion into Playโ„ข




                             Emotion from Game Mechanics
16
www.xeodesign.com
                                            ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




                             Challenge    Novelty




                             Friendship   Meaning
Easy Fun
  the journey is itโ€™s own reward
Joy of controls




1. Easy Fun: Tilt World: Novelty from Controls
2. Easy Fun: Netterโ€™s Neuroscience: Better if Explore
2. Easy Fun: Explore Your Own Brain
3. Easy Fun: ZombieBooth: Aspirational Fantasy
www.xeodesign.com
                                                        ยฉ 2010 XEODesign, Inc.




                             Easy Fun: Create Novelty       23
Putting Emotion into Playโ„ข




           1. Controls
           2. Explore
           3. Fantasy
Hard Fun
  If he screams, โ€œI hate itโ€ฆโ€
www.xeodesign.com
                                                                                       ยฉ 2010 XEODesign, Inc.




                             Hard Fun: Challenge                                           25
Putting Emotion into Playโ„ข




                                                                         choices
                                                                         โ€ข goals
                                                                         โ€ข obstacles
                                                                         โ€ข strategy
                                                                         โ€ข power ups
                                 modified from โ€œFlowโ€ Csikszentmihalyi




4. Hard Fun: Clear Goals and Strategy
www.xeodesign.com
                                                            ยฉ 2010 XEODesign, Inc.




                             Hard Fun: Feedback and Progress 26
Putting Emotion into Playโ„ข
www.xeodesign.com
                                                          ยฉ 2010 XEODesign, Inc.




                             Hard Fun: Create Challenge       27
Putting Emotion into Playโ„ข




           1. Clear Goal
           2. Strategy
           3. Progress
People Fun
     people are addictive
7. People Fun: Social Caretaking Gestures
8. People Fun: Open Communication
www.xeodesign.com
                                                         ยฉ 2010 XEODesign, Inc.




                             People Fun: Work Together       31
Putting Emotion into Playโ„ข




9. People Fun: Cooperate and Share
www.xeodesign.com
                                                               ยฉ 2010 XEODesign, Inc.




                             People Fun: Create Friendship         32
Putting Emotion into Playโ„ข




                                            7. Caretaking
                                            8. Communication
                                            9. Cooperation
Serious Fun
      games are therapy
www.xeodesign.com
                                                                                                        ยฉ 2010 XEODesign, Inc.




                             Serious Fun                                                                    34
                             Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value
Putting Emotion into Playโ„ข




                                                          Goal:
                                                            collect all you can
                                                          โ€ข Enhance progress
                                                          โ€ข Aspire and acquire




 10. Serious Fun: Collection
www.xeodesign.com
                                              ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




 10. Serious Fun: Collection Create Meaning
www.xeodesign.com
                                             ยฉ 2010 XEODesign, Inc.




Putting Emotion into Playโ„ข




 Meaning: Diner Dash Trophy = New Strategy
37




11. Serious Fun: Peggle Repetition & Rhythm
12. Serious Fun: Tilt World Impact Real World
39




12. Serious Fun: Tilt World Impact Real World
                              Tilt World Trailer: http://bit.ly/Iq4xFc
www.xeodesign.com
                                                           ยฉ 2010 XEODesign, Inc.




                             Serious Fun: Create Meaning       40
Putting Emotion into Playโ„ข




           10. Collection
           11. Repetition
           12. Impact
41




Free Download 4K2F.com
www.xeodesign.com
                                                                                  ยฉ 2010 XEODesign, Inc.




                             Tag Youโ€™re It!                                           42
Putting Emotion into Playโ„ข




                                              Nicole Lazzaro
                                              โ€ข   Email: nlazzaro@xeodesign.com
                                              โ€ข   Twitter: @NicoleLazzaro
                                              โ€ข   Blog: NicoleLazzaro.com
                                              โ€ข   Game: TiltWorld.com

                                              White Papers and Slides:
                                              โ€ข   xeodesign.com
                                              โ€ข   slideshare.com/NicoleLazzaro
                                              โ€ข   4k2f.com <- Downloads

                                              Book Chapters:
                                              โ€ข   Beyond Game Design, Bateman
                                              โ€ข   Game Usability, Isbister
                                              โ€ข   Human-Computer Interaction
                                                  Handbook, Jako
                Download Tilt World!
                                                                            Game On! o/

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Gsm lazzaro emotion games slides 100n20120620

  • 1. XEODesign ยฎ Putting Emotion into Play โ„ข The Future of Gamification is Emotion The Four Keys to Fun Nicole Lazzaro XEODesign, Inc. June20, 2012 www.xeodesign.com ยฉ 2011 XEODesign, Inc.
  • 2. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Player Experience 1 Putting Emotion into Playโ„ข Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
  • 3. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข Play Builds Skills in an Engaging Way
  • 4. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข Real World Has Natural Engagement Loops
  • 5. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข Gamification Can Kill
  • 6. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข Gamification Can Kill
  • 7. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข Points Change Behavior
  • 8. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Beyond Points and Badges 7 Putting Emotion into Playโ„ข Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
  • 9. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Decartesโ€™ Error 8 Putting Emotion into Playโ„ข Decisions require emotion as well as thought
  • 10. How many smiles? [Ekman/Duchenne]
  • 12. Player Choice and Curiosity from Easy Fun
  • 13. Player Choice and Curiosity from Easy Fun
  • 15. www.xeodesign.com ยฉ 2010 XEODesign, Inc. GAME Putting Emotion into Playโ„ข June 20, 2012 GDC 2012 Behavior Change Games
  • 16. www.xeodesign.com ยฉ 2010 XEODesign, Inc. 15 Putting Emotion into Playโ„ข Emotion from Game Mechanics
  • 17. 16
  • 18. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข Challenge Novelty Friendship Meaning
  • 19. Easy Fun the journey is itโ€™s own reward
  • 20. Joy of controls 1. Easy Fun: Tilt World: Novelty from Controls
  • 21. 2. Easy Fun: Netterโ€™s Neuroscience: Better if Explore
  • 22. 2. Easy Fun: Explore Your Own Brain
  • 23. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
  • 24. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Easy Fun: Create Novelty 23 Putting Emotion into Playโ„ข 1. Controls 2. Explore 3. Fantasy
  • 25. Hard Fun If he screams, โ€œI hate itโ€ฆโ€
  • 26. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Hard Fun: Challenge 25 Putting Emotion into Playโ„ข choices โ€ข goals โ€ข obstacles โ€ข strategy โ€ข power ups modified from โ€œFlowโ€ Csikszentmihalyi 4. Hard Fun: Clear Goals and Strategy
  • 27. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 26 Putting Emotion into Playโ„ข
  • 28. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Hard Fun: Create Challenge 27 Putting Emotion into Playโ„ข 1. Clear Goal 2. Strategy 3. Progress
  • 29. People Fun people are addictive
  • 30. 7. People Fun: Social Caretaking Gestures
  • 31. 8. People Fun: Open Communication
  • 32. www.xeodesign.com ยฉ 2010 XEODesign, Inc. People Fun: Work Together 31 Putting Emotion into Playโ„ข 9. People Fun: Cooperate and Share
  • 33. www.xeodesign.com ยฉ 2010 XEODesign, Inc. People Fun: Create Friendship 32 Putting Emotion into Playโ„ข 7. Caretaking 8. Communication 9. Cooperation
  • 34. Serious Fun games are therapy
  • 35. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Serious Fun 34 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value Putting Emotion into Playโ„ข Goal: collect all you can โ€ข Enhance progress โ€ข Aspire and acquire 10. Serious Fun: Collection
  • 36. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข 10. Serious Fun: Collection Create Meaning
  • 37. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Putting Emotion into Playโ„ข Meaning: Diner Dash Trophy = New Strategy
  • 38. 37 11. Serious Fun: Peggle Repetition & Rhythm
  • 39. 12. Serious Fun: Tilt World Impact Real World
  • 40. 39 12. Serious Fun: Tilt World Impact Real World Tilt World Trailer: http://bit.ly/Iq4xFc
  • 41. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Serious Fun: Create Meaning 40 Putting Emotion into Playโ„ข 10. Collection 11. Repetition 12. Impact
  • 43. www.xeodesign.com ยฉ 2010 XEODesign, Inc. Tag Youโ€™re It! 42 Putting Emotion into Playโ„ข Nicole Lazzaro โ€ข Email: nlazzaro@xeodesign.com โ€ข Twitter: @NicoleLazzaro โ€ข Blog: NicoleLazzaro.com โ€ข Game: TiltWorld.com White Papers and Slides: โ€ข xeodesign.com โ€ข slideshare.com/NicoleLazzaro โ€ข 4k2f.com <- Downloads Book Chapters: โ€ข Beyond Game Design, Bateman โ€ข Game Usability, Isbister โ€ข Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/

Editor's Notes

  1. For exampleWhich player is expressing enjoyment?
  2. Tilt World Trailer Here: http://bit.ly/Iq4xFc