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Gsm lazzaro emotion games slides 100n20120620
1. XEODesign ยฎ
Putting Emotion into Play โข
The Future of Gamification is Emotion
The Four Keys to Fun
Nicole Lazzaro
XEODesign, Inc.
June20, 2012
www.xeodesign.com
ยฉ 2011 XEODesign, Inc.
2. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Player Experience
1
Putting Emotion into Playโข
Drives Engagement
Tilt the first iPhone
accelerometer game Tilt World
250,000 visits Aim to Plant 1 Million Trees
Winner Best Game 2007
3. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Putting Emotion into Playโข
Play Builds Skills in an Engaging Way
4. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Putting Emotion into Playโข
Real World Has Natural Engagement Loops
5. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Putting Emotion into Playโข
Gamification Can Kill
6. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Putting Emotion into Playโข
Gamification Can Kill
7. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Putting Emotion into Playโข
Points Change Behavior
8. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Beyond Points and Badges 7
Putting Emotion into Playโข
Games Must
+ Simplify the World
+ Suspend Consequences
+ Amplify Feedback
+ Set Clear Goals in Achievable Steps
9. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Decartesโ Error 8
Putting Emotion into Playโข
Decisions require
emotion as well
as thought
26. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Hard Fun: Challenge 25
Putting Emotion into Playโข
choices
โข goals
โข obstacles
โข strategy
โข power ups
modified from โFlowโ Csikszentmihalyi
4. Hard Fun: Clear Goals and Strategy
27. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Hard Fun: Feedback and Progress 26
Putting Emotion into Playโข
28. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Hard Fun: Create Challenge 27
Putting Emotion into Playโข
1. Clear Goal
2. Strategy
3. Progress
35. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Serious Fun 34
Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value
Putting Emotion into Playโข
Goal:
collect all you can
โข Enhance progress
โข Aspire and acquire
10. Serious Fun: Collection
36. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Putting Emotion into Playโข
10. Serious Fun: Collection Create Meaning
37. www.xeodesign.com
ยฉ 2010 XEODesign, Inc.
Putting Emotion into Playโข
Meaning: Diner Dash Trophy = New Strategy