XRDC Empathy in Wonderland

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Empathy, a word often used yet little understood is critical component of any XR experience and separates XR from all other media. This talk covers three empathy deepening XR techniques distilled from 4 years of research from thousands of players in our own XR Lab for Google, Hidden Path, Survios, 'Beat Saber', 'Fragments' (HoloLens), and 3 unannounced titles: Empathy Hurdles, Empathy Bridges, and Empathy Channels. Whether it's to reduce grieving; create branded emotions from Apple; or bring to life deeply rich narrative spaces for the Harry Potter IP; these three empathy techniques double your XR creation's ability to create emotional depth. Takeaway Participants walk away with three frameworks for creating empathy and more importantly weaving richer emotional experiences especially through interaction. Empathy Hurdles to increase compassion, Empathy Bridges to magnify social emotions, and after these, Empathy Channels to increase a pantheon of emotions such as feelings of accomplishment, wonder, surprise, excitement, and desire. Intended Audience Brands, IP holders, and game developers interested in leveraging XR's unprecedented capacity for generating empathy to strategically create designs that deliver and enhance their mission objectives. These tips target a brand, IP, and game's emotion profile and emotion architecture to the point where simply turning around the XR space opens empathy to create a series of emotions that feels like narrative even without a story.

Design

XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
4 Keys to Fun
Millions of leading
developers increase
engagement with
the 4 Keys.
Nicole Lazzaro helping Samantha Bee with #ThisIsNotAGame
© 2019 Full Frontal, TBS

XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
4 Keys to Fun
IBM and 100,000’s
leading developers
worldwide use
The 4 Keys to Fun.
Original White Paper
http://4k2f.com
TED-IBM Emotion Analytics:
http://www.ted.com/watch/ted-
institute/ted-ibm/erick-
brethenoux-emotional-analytics
IBM Makes the Case for Fast
Government White Paper to
White House. (Page
46)http://www-
07.ibm.com/au/pdf/IBM_Center
_-
_Fast_Government_Report_FIN
AL_4-2013.pdf
Erick Brethenoux
Director Business Analytics & Decision Making Strategy IBM
Presents XEODesign’s 4 Keys to Fun at TED IBM

XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
Reducing
Toxicity GDC18
Reducing Toxiticty
with game
mechanics

XEODesign© 2018 XEODesign, Inc.
3EmpathyDeepening
Techniques
Today’sGoal

XEODesign© 2018 XEODesign, Inc.
XRHasEmpathyBeats
WeNeedtoBuildRobustEmpathyMechanics

XEODesign© 2018 XEODesign, Inc.
WhereWeBegin

XEODesign© 2018 XEODesign, Inc.
Empathy–GoDeep

XEODesign© 2018 XEODesign, Inc.
EmpathyMechanicsDeepenGameplay

XEODesign© 2018 XEODesign, Inc.
EmpathyChannelsHurdles&Bridges
Open Require Build

XEODesign© 2018 XEODesign, Inc.
DeepeningEmpathyInXR
Open
Channels
Require
Hurdles
Build
Bridges

XEODesign© 2018 XEODesign, Inc.
DeepeningEmpathyInXR
Open
Channels

XEODesign© 2018 XEODesign, Inc.
EmpathyChannels-Open

XEODesign© 2018 XEODesign, Inc.
EmpathyChannels-Open
MirrorMoments&FaceTime
PersonalSpace
Mishaps

XEODesign© 2018 XEODesign, Inc.
MirrorMoments
HowmakeMirror’s
Revealmoreempathetically
andmakemorefun?

XEODesign© 2018 XEODesign, Inc.
IAmBatman

XEODesign© 2018 XEODesign, Inc.
MirrorMoments

XEODesign© 2018 XEODesign, Inc.
CharactersReactTo“PersonalSpace”

XEODesign© 2018 XEODesign, Inc.
Closed
Empathy
Channel

HowCould
OpeningAn
Empathy
ChannelHelp
YourGame?

XEODesign© 2018 XEODesign, Inc.
EmpathyChannels-Emotion
SocialBonding
HasthePotentialtoBeStrongerinXR
thanFlatScreenGames
LoveAmiciCompassionLaughter
(andHateSchadenfreude)

XEODesign© 2018 XEODesign, Inc.
DeepeningEmpathyInXR
Open
Channels
Require
Hurdles

XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Require
HowCloseDoYouFeel
&PersonalSpaceBubble

XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Require
RequireUnderstandingofAnother’sEmotional
andCognitiveInternalSpaceToProceed
NavigateEmotionSpaceInsideCharacter
FilterOutUndesiredBehavior

XEODesign© 2018 XEODesign, Inc.
SpawnPlayersInCloseProximity

XEODesign© 2018 XEODesign, Inc.
CreateforOthers

XEODesign© 2018 XEODesign, Inc.
RelationshipMaze

XEODesign© 2018 XEODesign, Inc.
PersonalItems
Understandcharatcer

XEODesign© 2018 XEODesign, Inc.
RelationshipMeterintheFace

XEODesign© 2018 XEODesign, Inc.
FeaturesShapeCulture
AndCreateCommunity
AsWellasGameplay

XEODesign© 2018 XEODesign, Inc.
HowcouldAdding
EmpathyHurdles
enhanceyour
game?

XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Require
RelationshipMaze
SmallSpace
VulnerableBehaviorTakeRisk
Co-OpPuzzles&PVE

XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Emotion
XRTendstoAmplifyValueMeaning
3DIncreasesCollectionandCompletion
BuildingaRoominRecRoomInvestmentForthe
EnjoymentofOtherPlayers

XEODesign© 2018 XEODesign, Inc.
EmpathyBridges-Build

XEODesign© 2018 XEODesign, Inc.
EmpathyBridges-Build
Co-OpTrustFallsPlanks
Repetition&Reciprocity
RescueProtectHideKey

XEODesign© 2018 XEODesign, Inc.
Co-Op
Puzzles
PvE

XEODesign© 2018 XEODesign, Inc.
Co-OpTrustFallsPlanks

XEODesign© 2018 XEODesign, Inc.
RescueLiv

XEODesign© 2018 XEODesign, Inc.Repetition&Reciprocity

XEODesign© 2018 XEODesign, Inc.
RescueProtectHideKey

HowCouldYou
BuildEmpathy
BridgesBetween
PlayersTo
DeepenYour
Gameplay?

XEODesign© 2018 XEODesign, Inc.
EmpathyBridges-Emotion
StrengthenFriendshipsOverTime
CreateSharedExperiences&Worlds
CreateSenseofValue

XEODesign© 2018 XEODesign, Inc.
XREmpathyMechanics

XEODesign© 2018 XEODesign, Inc.
Open Require Build
MirrorMoments
&FaceTime
PersonalSpace
Mishaps
RelationshipMaze
SmallSpace
SocialRisk
Co-OP Puzzles
Co-OpTrustFallsPlanks
Repetition&
Reciprocity
RescueProtectHideKey
EmpathyChannelsHurdles&Bridges

XEODesign© 2018 XEODesign, Inc.
1. Empathychannel:openorclosed
2. WhatEmotionBestServesYourStory
3. EmpathyHurdles:DoestheMechanicRequire
UnderstandingInnerThoughtsandFeelings
4. EmpatheticStateSortPlayersbyEmotionBefore
Proceeding
5. EmpathyBridges:BuildRelationshipOverTime
6. EmotionIntensifySocialEmotions

XEODesign© 2018 XEODesign, Inc.
ThankYou
@NicoleLazzaro
Nicole@xeodesign.com
XEODesign.com
Free Download
4K2F.com
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怎样办理伯明翰城市大学毕业证（BCU毕业证书）成绩单留信认证

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XRDC Empathy in Wonderland

1. EmpathyIn Wonderland Nicole Lazzaro @NicoleLazzaro XEODesign, Inc. XRDC, San Francisco October 29, 2018

2. XEODesign© 2018 XEODesign, Inc. Thought Leader on How Emotion Drives Play Advanced the art of game design @NicoleLazzaro Inspired Millions of Developers 1st iPhone Game Matrix Diner Dash The White House, The State Department ? The 4 Keys to Fun

3. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun Millions of leading developers increase engagement with the 4 Keys. Nicole Lazzaro helping Samantha Bee with #ThisIsNotAGame © 2019 Full Frontal, TBS

4. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun Millions of leading developers increase engagement with the 4 Keys. Nicole Lazzaro with Leo Laporte Triangulation on Twit.TV

5. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun Millions of leading developers increase engagement with the 4 Keys. Nicole Lazzaro Demos Her New Games on Magic Leap The New Screen Savers with Leo Laporte on Twit.TV

6. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary 4 Keys to Fun IBM and 100,000’s leading developers worldwide use The 4 Keys to Fun. Original White Paper http://4k2f.com TED-IBM Emotion Analytics: http://www.ted.com/watch/ted- institute/ted-ibm/erick- brethenoux-emotional-analytics IBM Makes the Case for Fast Government White Paper to White House. (Page 46)http://www- 07.ibm.com/au/pdf/IBM_Center _- _Fast_Government_Report_FIN AL_4-2013.pdf Erick Brethenoux Director Business Analytics & Decision Making Strategy IBM Presents XEODesign’s 4 Keys to Fun at TED IBM

8. Follow the White Rabbit

9. PumpkinSmashMagicLeapXEODesign

18. OpenEmpathy Channels

35. HowCould OpeningAn Empathy ChannelHelp YourGame?

38. Require EmpathyHurdles

53. BuildEmpathy Bridges

57. RecRoomHighFive

68. HowCouldYou BuildEmpathy BridgesBetween PlayersTo DeepenYour Gameplay?

71. Adding Empathy

72.

76. XEODesign© 2018 XEODesign, Inc. Open Require Build MirrorMoments &FaceTime PersonalSpace Mishaps RelationshipMaze SmallSpace SocialRisk Co-OP Puzzles Co-OpTrustFallsPlanks Repetition& Reciprocity RescueProtectHideKey EmpathyChannelsHurdles&Bridges

77. XEODesign© 2018 XEODesign, Inc. 1. Empathychannel:openorclosed 2. WhatEmotionBestServesYourStory 3. EmpathyHurdles:DoestheMechanicRequire UnderstandingInnerThoughtsandFeelings 4. EmpatheticStateSortPlayersbyEmotionBefore Proceeding 5. EmpathyBridges:BuildRelationshipOverTime 6. EmotionIntensifySocialEmotions

XRDC Empathy in Wonderland

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