Social Media for Small
Business
Nicole McLaren
Langham Chamber of Commerce
February 26, 2015

Getting Started
What is social media…
• “websites or applications that enable
users to create and share content or
to participate in social networking”
• Examples: Facebook, Twitter, YouTube,
Google+, Tumblr
Source:
http://www.lawyers.com/~/media/Images/Homepage%20Rotating%20Im
ages/Internet-Computer/Social-Media-Wheel-
m.ashx?w=350&h=263&as=1

Reasons to use social media.
• Branding -
create an
identity for
your product
or service.

Reasons to use social media.
• Establish yourself as an expert – Use forums and message boards to
answer questions professionally, honestly, and correctly, which will earn
you respect as an expert in your niche. People will look to you for
answers.
• Word of mouth – Customers need to trust before purchasing – people
trust their friends and loved ones more than anyone else. So, if they hear
from someone trustworthy about your product, chances are higher that
they’ll buy. Market your products using word of mouth virtually.

Reasons to use social media.
• Your company is more accessible – An accessible company means a
more trustworthy company.
• Provides another way for potential customers to find you – If you’re
not high enough in the search engines for potential customers to find
you, they can still find you through social media.

Getting Started.
Social media need not be so intimidating!
“With one in three small businesses using social
media, its no longer enough to just have a
website, small businesses must have a social
media presence too. Don’t know where to start?
The following cheat sheet will help you
navigate the major social media sits on the
web.”

Types of
social media.
Source:
http://www.teachersandsocialmedia.co.nz/sites/defaul
t/files/whatissocialmedia.png

Popular types of Social Media.
Don’t be
intimidated!
Source: http://www.best-infographics.com/wp-
content/uploads/2014/09/13/social-media-cheat-sheet.png

Facebook
Pros:
Great for brand
exposure and
customer relations.
Source: www.flowtown.com

Source: http://www.fastcompany.com/3036184/how-to-be-a-success-
at-everything/the-best-and-worst-times-to-post-on-social-media-
infograph#7

Twitter
Pros:
Ability to quickly
respond to clients
and customers.
Source: www.flowtown.com

Source: http://www.fastcompany.com/3036184/how-to-be-a-success-
at-everything/the-best-and-worst-times-to-post-on-social-media-
infograph#7

YouTube
Pros:
Great way to build
your brand
through video
blogs and
tutorials.
Source: www.flowtown.com

Tips!
• Pick your focal point!
• Pictures & Infographs