The advantages of Agile for development teams are well-known, but case studies with business teams are rarer. Sometimes applying Agile to business teams can feel like forcing a round peg a square hole. Is Agile the best solution for every team?
Marcello and Nicole share their experiences applying Agile practices to a cross-functional marketing team at SilverStripe. For business teams, applying Agile can lead to higher productivity, better cross-team alignment and stronger resilience. Agile gives marketers an edge - helping them adapt to the pace of change in tech, focus on results not outputs and become more data-driven. However not all Agile techniques translate naturally outside development. Applying Agile to business teams requires experimentation and continuous improvement. It's a process that comes with growing pains especially as marketers tend to embrace perfection over iterating!
Learn what worked, what didn't, and mistakes to avoid.