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Ahmed Ezz El-Din Arafa</li></ul>Instructor/ Mr. Omar Shawky<br />
AGENDA<br /> Company profile.<br /> History <br /> Corporate Culture … The Incredible “Steve Jobs”<br /> Mission, Business Philosophy and Vision.<br /> Environmental & Industry scanning<br /> PEST <br /> Porter’s 5 Forces<br /> Value Chain Analysis<br /> SWOT<br /> Hierarchy of Strategy<br /> Corporate analysis<br /> Business analysis<br /> Life cycle<br /> BCG Matrix<br /> Recommendations<br />
Company Profile<br /> History<br />Apple Inc. (Previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.<br />The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.<br />Apple software includes: <br /><ul><li>The Mac OS X operating system
iOS, a mobile operating system. </li></ul>As of August 2010, the company operates 301 retail stores in ten countries,and an online store where hardware and software products are sold. As of May 2011, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.<br />
Company Profile<br /> Time Line Of Apple Products<br />
Company Profile<br /> Corporate Culture<br />Apple was one of several highly successful companies founded in the 1970’s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.).<br />Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the"1984" TV ad, this trait had become a key way the company attempts to differentiate itself from its competitors.<br /> Steve Jobs<br />Steven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is the co-founder and chief executive officer of Apple Inc.Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 movie Toy Story as an executive producer.<br />
Vision / Mission<br /> Vision<br /><ul><li>“To be the most admired company in the world and the most loveable brand people ever use”
“Every person around the global should taste at least 1 apple product”</li></ul> Business Philosophy <br /><ul><li>We believe that we're on the face of the Earth to make great products.
We believe in saying NO to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We don't settle for anything less than excellence.</li></li></ul><li>Vision / Mission<br /> Mission<br />Apple is committed to bring the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and Internet offerings.<br />Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities 'where we operate. Apple strives for continuous improvement in Our environmental, health and safety management systems and in the environmental quality of our products, processes and services<br /> Apply recycling programs:-<br />Once an Apple product reaches the end of its useful life (assumes a seven-year product lifetime), we will help you recycle it responsibly<br />
Environmental Scanning<br /> PEST Analysis<br />Assuming Apple Inc. is scanning Egyptian Environment for opening a software development office at Egypt in Smart Village. <br />The Main purpose of this office is to deliver the required Arabic support for its software & hardware products; not only in Egypt but to the Middle East area and Gulf sector.<br />
PEST Analysis<br /> Political-Legal Forces<br /><ul><li>Since Apple Inc. is one of the leading companies in the world, it has the best trust ship for all the countries and societies around the global. And Egyptian Government is encouraging the technology investments right now.
Tax's Laws in Egypt towards the electrics and computers products is well known and law. 20% after 5 years permission.
Foreign Trade Lows in Egypt is very compostable in software industry.
Customs Regulations legality is highly supported by Egyptian laws.</li></li></ul><li>PEST Analysis<br /> Economic Forces<br /><ul><li>Money Supply and Banks are available in Egypt specially for a world 500-Global company in the information technology & electronics sector.
Wages rates and salaries in Egypt are low comparing with other MIDDLE EAST countries. Plus, the Egyptian IT employment is promising.
Energy Costs & Availability in Egypt.</li></li></ul><li>PEST Analysis<br /> Socio-Cultural Forces<br /><ul><li>Life Style Changes.
Availability of certain Technology need to improve productivity by promoting Apple Software and Hardware products for Small-to-Medium size tech. companies & professionals. </li></li></ul><li>Industry Analysis<br /> Porter’s 5 Forces<br />
Industry Analysis<br /> Porter’s 5 Forces (In General)<br />
Industry Analysis<br /> Porter’s 5 Forces (For PC Market Only, the first life cycle)<br />
Company Analysis<br /> Value Chain Analysis<br />Technology and Product Design: This Component is the true core of Apple’s Capability. The learning and innovation in technology in its products has led Apple to leverage its expertise in iPod, iPhone, iTunes and iWorks suite of products. Over due course of time, Apple has been able to perfect the chain of activities in innovation. <br />Followed By, Marketing & Advertising >>>> Customer Service<br /> Center Of Gravity<br /><ul><li>The Key Element in the Apple Value Chain Analysis is the R&D section.</li></li></ul><li>SWOT Analysis<br /> SWOT Analysis<br /><ul><li> Partnership with Intel Computers
Apple Computers has the strongest</li></ul>brand loyalty.<br /><ul><li> iTunes Music Store is a excellent </li></ul> source of revenue.<br /><ul><li> Strong R&DDepartment.
The product life cycle of Apple</li></ul> products are very small.<br /><ul><li> Weak presence at enterprises &</li></ul> governmental business arena.<br /><ul><li> Apples market share is far </li></ul> behind from other compotators. <br />Strengths<br />Weaknesses<br /><ul><li> The switching in technology is </li></ul> very fast.<br /><ul><li> Microsoft launched Microsoft Vista, </li></ul> Windows 7 which is gaining market <br /> share.<br /><ul><li> Apple software and hardware are</li></ul> expensive as compared to other <br /> competitors such as Dell.<br /><ul><li> The laptop & consumer electronics</li></ul> market growth is high.<br /><ul><li> Downloadable music and MP3 </li></ul> Players are highly marketable.<br /><ul><li> Increase in worms and viruses on </li></ul> PC so the antivirus solution can be <br /> developed by Apple.<br />Threats<br />Opportunities<br />
Strategy<br /> Corporate Strategy<br />Growth is the main corporate strategy with the following integration models<br /><ul><li>Horizontal Integration: Via New Products and new areas of creativity. Also via hitting new regions and countries.
Vertical Integration: Via direct contacting with the end customer either online through the online Apple Store (iTunes) or through the 300+ Retail Apple store which introduce a very luxuries customer care & support.</li></ul>Apple Retail stores – world wide<br />
Strategy<br /> Business Strategy<br />Apple Is Competitive to the Edge.<br /><ul><li>Apple Competes with Microsoft in Operating systems and software.
Apple Competes with IBM, DELL and HP in Personal Computers and Laptops
Apple Competes with Adobe in Multimedia Software Applications.
Apple Competes with HTC, Nokia, Samsung, Sony and Google in Smart Phones and Small Personal Computers (I PAD).
Apple Competes with Retails Stores as well as Online Multimedia contents resellers.
Apple is Maintaining the Specialty in the highest level of it while its products is in a high cost average.</li></ul>If we want to describe Apple as a company, <br />it’s the strongest competitor ever in Information Technology.<br />
Strategy<br /> Business Strategy – Company Life Cycle<br />Apple has 2 main stream life cycles as Follow<br /><ul><li>Apple Computers Inc. (1976 – 2007) : the company was producing personal computers as well as software totally compatible with it.
Apple Inc. (2007 – Now) : the company started a new business line focusing on the consumer electronic devices such as iPod, iPhone, Apple TV, iBook, iPad...etc.</li></li></ul><li>Strategy<br /> Apple Computers Inc. Life Cycle<br />For these 30 years, the company started as an idea for a 5 years of a question mark.<br />Then started to go away into the sky as a star, they made up their base customer base, their revenue getting into a stability then started lately to decline a bit. They are a nice Cash Cownow.<br /> Apple Inc. Life Cycle<br />For these last 5 years, the consumer electronics line of business went fast from a question mark into a BIG HUGE Star. <br />This line of business is in Growth phase currently.<br />
Recommendations<br />Apple should start thinking of hitting other regions such as growing countries. <br />And to start a wider marketing plan to reach every in order to achieve the last objective for Apple’s vision. <br />