1. Made by Marketing Division
PB AVIATION SYSTEM
PB Aviation System is a Trade Mark belong to Paloma Blanca LLC

2. COMPANY PROFILE PB AVIATION SYSTEM
PB Aviation System is a trade mark of PALOMA BLANCA LLC
23rd
November 2015
Made by Marketing Division
NOVEMBER 2015.

3. INTRODUCTION
Company name : Paloma Blanca LLC
Also trading as PB Aviation System
Established : 2013
Trade License No.: 690328
Type of Company: Limited Liability (LLC)
Nbr. Of staff 15 + 1 Vietnamese as Cargo Manager
Members of : TIACA-IATA GSSA- PATA
Head office : Al Khaleej Road-Deira Dubai UAE
Hayatt Regency HTL office n. 134.
P.O.BOX 22304 Dubai UAE
Telephone : + 971 04 2693757
Website : www.palbla.com

4. “PB Aviation System, all around you”
Products and Services
•GSSA Cargo & Passenger
• Airport Handling Supervisor (check-in and Ramp)
•TRAVEL & TOUR (Visas/Car Rental/Hotel Booking’s and more)
•CHARTERS (Cargo and Passenger)
•Aircraft Leasing (DRY & WET, Cargo and Passenger)
•Consolidator Ticketing Platform
Welcome to PB Aviation System
Trade Mark of PALOMA BLANCA LLC
We are one of the most Quality Efficient
and Professional Air service Providers.

5. PB Aviation System
Trade mark of PALOMA BLANCA LLC
HQ Dubai UAE.
GSSA
CARGO PASSENGER
Handling Supervisor
Aircraft Leasing
DRY WET Consolidator Ticketing Platform
TRAVEL & TOUR
VISA
CAR
RENTALS
HOTEL
BOOKINGS
TICKET
RESERVATIONS
TOUR
PACKAGES
COMPANY STRUCTURE

6. Managerial Staff
Management Level: > over 20
Years experience in the Cargo and
passenger, Visas, Tour Packages
and Transportation. Good
command of English, Close
Connections with customers and
local authorities.
Senior Executive Level: Fluency in
English, Bachelor degree,
computer literate, communication
skills.
All the staff holding IATA certificates for Introductory
Courses and Customer Services(DGR/Security/Marketing)

7. UAE AIR CARGO MARKET
Population : 10 348 258
Languages: Arabic (Official), English
Main International Airports: 5

8. UAE AIR CARGO MARKET
Source : Frost & Sullivan
15.4%
Projected growth by
2015 to reach 27
billion
6%
Logistics Sector’s
GDP share-USD 23.4
billion (estimated
value)

9. Air Freight Market Analysis
• (IATA) Airline Industry Forecast 2014-2018 that international freight volumes are
expected to increase at a compound annual growth rate (CAGR) of 4.1% over the
next five years. Emerging economies, particularly in the Middle East and Africa, will
be the fastest-growing markets.
• The United States, China and the United Arab Emirates will each be adding more
than 1 million additional tones of freight by 2018 compared to today. The U.A.E.
will have replaced Germany as the third largest market.
• The fastest growing international routes will be between the Middle East and Asia,
at 6.2% per year. Within Middle East (4.6%), North America to South America
(3.9%), and Europe to Southern Africa (3.8%), will also grow strongly.
• The Middle East is forecast to be the fastest growing region over the forecast
period with a CAGR of 4.7%. The second-fastest growing market, Africa, will have a
CAGR of 4.4%.

10. • Air freight volumes were up slightly in September, with freight tons kilometers
(FTKs) 1.0% higher compared to a year ago. This was a small improvement on
August, when volumes were broadly stable year to year, however, the increase is
narrowly based and trade and business confidence remain weak in key regions.
• Below shows the growth trend in air freight volumes and world trade.
• FTKs expanded by 0.7% in September compared to August.
Air Freight Market Analysis

11. • International air freight traffic has
expanded by 3.2% in 2015 compared to
the same period (July YtD) in 2014.
• Air freight expanded July YtD 2015
compared to July YtD 2014, sustained by
recovery in advanced economies
• The last available data point indicates that
July volumes decreased by 0.6% compared
to a year ago, which gives rise to concerns
• Convulsions in major emerging markets,
with the exception of India, have
dampened global performance.
Air Freight Market Analysis

12. • African airlines, carrying a small part of worldwide FTKs, recorded a rise in FTKs of 2.5%
in September year-on-year.
• Asia Pacific carriers recorded an increase of just 0.3% in September.
• Carriers in Europe recorded a rise of 2.8% in September, year-on-year.
• In Latin America, the region’s carriers recorded a big fall of 6.4% in September.
• Continued growth in air freight carried by Middle Eastern airlines (up 7.5%) in September
year-on-year has helped offset weakness in other regions.
• Carriers in North America recorded a decline in FTKs of 3.3% in September year-on-year.
Air Freight Market Analysis

17. TRANSPORTATION UAE DATA
•Based on the World Travel & Tourism
Council (WTTC), in 2015 the estimated total
value added generated by the UAE travel and
tourism sector either directly or indirectly,
reached about AED 193.6 billion compared
to AED 176 billion in 2015, approximately
accounting for 14.3% share of GDP.
• The UAE travel and tourism sector value
added percentage share is expected to reach
about 16.4% of total GDP and to register an
average annual growth rate of 5%, to reach
AED 325.4 billion by 2023 as depicted in the
figure below.

18. UAE AIR PASSENGER MARKET
• The forecast showed passengers travelling to and from the United Arab Emirates will increase
at an average annual pace of 5.6 per cent until 2034. The Middle East is expected to grow
annually by 4.9 per cent and will see an extra 237 million passengers a year on routes to, from
and within the region
• Passenger numbers between the UAE and Ethiopia and between Kuwait and Thailand are
expected to grow by an average of 9.5 per cent over next 20 years.
• The UAE, and the Middle East region, is expected to grow ahead of the global average.
• Global air travel rose 7.3% in September compared to a year ago.

19. UAE AIR PASSENGER MARKET
• International air travel on Middle Eastern carriers
rose 9.9% in September year-on-year.
• Major economies in the Middle East, including
Saudi Arabia and the United Arab Emirates, have
seen slowdowns in non-oil sectors in Q2 2015
(Market), but the rates of growth remain robust
and this should help sustain solid expansion in air
passenger demand for local carriers.
• International RPK growth for African carriers was up
5.2% in September year-on-year.
• International travel on Asia Pacific carriers rose by a
healthy 6.8% in September year-on-year
• Growth for Latin American carriers was a strong
7.9% in September year-on-year
• International RPK growth for African carriers was up
5.2% in September year-on-year

20. UAE AIR PASSENGER MARKET
• Industry load factors dipped slightly in
September, after reaching an all-time high
in August.
• However, levels are still very high and
indicative of the strong demand growth in
most regions.
• Expected to support growth in demand for
passenger travel throughout the
remainder of 2015 and into the New Year.

21. UAE AIR PASSENGER MARKET
DXB PASSENGER TRAFFIC 2014/15
Month 2014 2015 % change
Jan 6,400,706 6,895,668 7.7%
Feb 5,675,246 5,973,727 5.3%
March 6,285,868 6,736,932 7.2%
April 6,159,634 6,510,653 5.7%
May 5,086,910 6,267,640 23.2%
June 5,067,726 5,914,671 16.7%
July 5,155,771 6,682,676 29.6%
Aug 6,648,058 7,282,256 9.5%
Sep 5,942,628 6,432,654 8.2%
Oct 5,989,007
Nov 5,565,509
Dec 6,498,573
YTD Total 52,422,547 58,696,877 12%
• ARRIVALS 9,681,984 (Q1) 9,199,835 (Q2) 10,143,918 (Q3)
• DEPARTURES 9,789,968 (Q1) 9,369,106 (Q2) 10,104,953 (Q3)
• TRANSIT 134,369 (Q1) 124,023 (Q2) 148,708 (Q3)
Source: Dubai Custom

22. PASSENGER TRAFFIC 2015 SHARJAH
AIRPORT
Month In Out Transferred Transit Total
Jan 367,238 342,578 124,189 1,910 835,915
Feb 307,623 300,939 120,280 1,928 730,770
Mar 345,005 347,735 130,844 3,032 826,616
Apr 353,289 331,046 128,833 1,480 814,648
May 344,483 332,215 133,997 13 810,708
Jun 310,842 335,577 128,632 242 775,293
Jul 316,799 387,211 133,306 0 837,316
Aug 420,754 361,500 146,643 0 928,897
Sep 377,698 362,555 144,722 631 885,606
Grand
Total
3,143,731 3,101,356 1,191,446 9,236 7,445,769
Source: Sharjah Intl Airport

23. PASSENGER TRAFFIC 2015 ABU DHABI AIRPORT
Traffic September Year to date
This Year Last Year % Var This Year Last Year % Var
Passengers
(000)
2,005,748 1,696,651 18.2% 17,473,063 14,803,324 18.0%
Passengers travelling through Abu Dhabi International increased 18 percent in
the first nine months of the year
In September, the airport handled more than two million passengers for the third
consecutive month this year. It had never handled more than two million
passengers in a single month before 2015.

24. UAE AIR PASSENGER MARKET

25. • The direct contribution of Travel & Tourism to GDP in 2014 was AED61.6bn (4.1% of GDP).
• The direct contribution of Travel & Tourism to GDP is expected to grow by 4.1% pa to AED96.9bn
(4.5% of GDP) by 2025.
UAE AIR PASSENGER MARKET
Source : WTTC

26. The total contribution of Travel & Tourism to GDP induced income impacts was AED126.7bn in 2014
(8.4% of GDP) and is expected to grow by 5.1% to AED133.2bn (8.6% of GDP) in 2015.
• It is forecast to rise by 3.8% pa to AED194.0bn by 2025 (9.1% of GDP).
UAE AIR PASSENGER MARKET

27. • Money spent by foreign visitors to a country (or visitor exports) is a key component of the direct contribution
of Travel & Tourism. In 2014, United Arab Emirates generated AED86.3bn in visitor exports.
• In 2015, this is expected to grow by 1.4%, and the country is expected to attract 14,837,000 international
tourist arrivals.
• By 2025, international tourist arrivals are forecast to total 37,038,000, generating expenditure of
AED129.5bn, an increase of 4.0% pa.
UAE AIR PASSENGER MARKET

28. Leisure travel spending (inbound and domestic) generated 79.1% of direct Travel & Tourism GDPin 2014
(AED93.4bn) compared with 20.9% for business travel spending (AED24.7bn).
Leisure travel spending is expected to grow by 2.2% in 2015 to AED95.4bn, and rise by 3.8% pa to
AED138.7bn in 2025.
Business travel spending is expected to grow by 3.3% in 2015 to AED25.5bn, and rise by 2.6% pa to
AED33.0bn in 2025.
UAE AIR PASSENGER MARKET
Source : WTTC

29. Domestic travel spending generated 26.9% of direct Travel & Tourism GDP in 2014 compared
with 73.1% for visitor exports (ie foreign visitor spending or international tourism receipts).
Domestic travel spending is expected to grow by 5.0% in 2015 to AED33.3bn, and rise by 2.4% pa
to AED42.3bn in 2025.
UAE AIR PASSENGER MARKET
Source : WTTC

30. Source : WTTC

31. HOTEL BOOKING UAE
•The substantial growth in the supply of
accommodation is already being reflected in slightly
lower hotel occupancy rates. UAE hotel occupancy
averaged 77.5% in Jan-Sep, down from 79% in the
same period last year. With the supply of hotel rooms
in UAE expected to increase substantially over the
next few years, we expect occupancy rates to remain
stable or ease slightly until demand catches up.
• Meanwhile, revenue per available room (RevPAR)
growth has slowed sharply. In the first 9 months of
this year RevPAR growth was 3% compared with 9.5%
growth in the same period last year. RevPAR stood at
an average AED 669.7 (USD 182.3) in Jan-Sep 2015
compared to AED 650 (USD 176.9) the same period a
year .
Source : WTTC

32. MARKETING PLAN
The marketing strategy will be to develop long-term relationships with customers.
Mission
Adventure Excursions Unlimited mission is to provide the customers with the highest
quality outdoor adventure. We exist to atract and maintain customers. When we adhere
to this maxim, everything else will fall into place.
Marketing Objectives
Maintain positive, steady growth each quarter.
Experience a growth in new customers who are turned into long-term customers.
Financial Objectives
A double digit growth rate for each future year.
A reduction of fixed overhead through disciplined growth.
Continue to decrease the variable costs associated with the production of trips.

33. Thanks for your attention
Made by Marketing Division of PB Aviation System
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