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Thank you for beinghere!,[object Object]
Topic: ,[object Object],Wtf is strategy?,[object Object],-by Niij0 ,[object Object]
Sse strategy ea_niklas_2011
MISSION,[object Object],VALUES,[object Object],VISION,[object Object],STRATEGY,[object Object],BALANCED,[object Object],SCORECARD,[object Object],,[object Object],,[object Object],A hierarchy of company statements:,[object Object],“As you work your way down the hierarchy, the statements become more concrete, practical, and ultimately unique.” (Collis & Rukstad 2008),[object Object],,[object Object],,[object Object],Wtf is strategy?,[object Object],-by Niij0 ,[object Object],1. Literature ,[object Object]
“The mission statement spells out the underlying motivation for being in business in the first place” (Collis & Rukstad 2008),[object Object],,[object Object],Vision = core ideology + envisioned future (Collin & Porras 1996),[object Object],,[object Object],“Strategy refers to the choice of business model through which the firm will compete in the marketplace” (Casadesus-Masanell & Ricart 2010),[object Object],,[object Object],“Business model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders” (Casadesus-Masanell & Ricart 2010),[object Object],Wtf is strategy?,[object Object],-by Niij0 ,[object Object],1. Literature ,[object Object]
Mission:,[object Object],"We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing." (unknown source),[object Object],Strategy,[object Object],“We develop, market, publish and distribute video game software and content that can be played by consumers on a variety of platforms” (EA’s annual report 2010),[object Object],Wtf is strategy?,[object Object],-by Niij0 ,[object Object],2. At EA,[object Object]
Business model: ,[object Object],“to publish games and content across multiple platforms”,[object Object],“delivered on physical media at retailers and online, directly to consumers” ,[object Object],“to publish products that can be iterated, or sequeled”,[object Object],“a diverse range of categories”,[object Object],“ develop games using both internal and external resources”,[object Object],“make add-on content available for purchase online or through expansion packs sold at retail for many of our products”,[object Object],“global sales network to market, publish and distribute games in over 35 countries”,[object Object],(All of above from EA’s annual report 2010),[object Object],Wtf is strategy?,[object Object],-by Niij0 ,[object Object],2. At EA,[object Object]
Qs?,[object Object],XXX lol;),[object Object]

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