E COMMERCE Recent trends in E Commerce E Commerce consumers in metro & non metro cities

2. E COMMERCE
It is commonly known as electronic marketing.
 It consists of buying and selling goods and services over an electronic
system such as the internet.
 E Commerce is the purchasing, selling & exchanging goods and
services over computer network or internet through which transactions
or terms of sale are performed electronically.

3. Recent trends in E Commerce
1) Men in India shop 3X more than women.
2) 60% of online purchases happen during business hours. (9AM – 5PM).
3) Emphasis on Social Media.
4) Mobile is Everywhere.
5) More transactions.
6) Cash-On-Delivery (COD) remains the most preferred online payment method.
7) App’ is necessary to stay in the game.
8) Add security to transactions.
9) Fewer discounts.
10) E Commerce consumers in metro & non metro cities.

5. Men in India shop 3X more than women.
While women continue to
dominate the in-store markets,
men with disposable incomes
have taken it upon themselves
to play the larger role in
online shopping.

6. 60% of online purchases happen during business hours (9AM – 5PM).
This proven trend is a
myth-buster, that shows
how integral a part online
shopping has become in
our day-to-day lives.

7. Emphasis on Social Media
‘Stay Connected; Stay
Relevant’ is the mantra
to success with mass
online shoppers via
popular social media
platforms like Facebook,
YouTube etc.

8. Mobile is Everywhere
Smart marketers are
expected to keenly follow
the trend and make more
and more offerings
available to the expanding
base of mobile internet
subscribers.

9. More transactions
Now a days
transactions increasing
day by day through
smartphones.

10. Cash-On-Delivery (COD) remains the most preferred online payment method.
Now a days transactions
increasing day by day
through smartphones.

11. App’ is necessary to stay in the game.
An ‘app’ is the
preferred route to
deliver a ‘customised’
shopping
environment to online
shoppers, thus
obviating the need for
a browser.

12. Add security to transactions.
Security of user
information for
payment transactions
through the internet
is one of the major
concerns that hold
back many potential
online shoppers.

13. Fewer discounts
Companies will go
after profitable growth
rather than wooing
customers with deep
discounts

14. E Commerce consumers in metro & non metro cities
E Commerce giant
Amazon India has
stated in a recent
report that more than
half of its consumers
come from the non
metro cities.

16. REFERENCES
1) News paper- Business Line
2) https://sokrati.com/blog/current-trends-about-indian-e-
commerce-industry/
3) https://www.techgig.com/tech-news/key-trends-for-indian-e-
commerce-industry-in-2016-41957?parm=editors-pick/key-
trends-for-indian-e-commerce-industry-in-2016-41957
4) http://www.indiaretailing.com/2016/08/30/retail/online-shopping-
trends-facts-figures-on-indian-e-comm-sector/