2. INTRODUCTION
Directing is a function of management
performed by top level management
in order to achieve organizational
goals. It is very important and
necessary function of management.
Management has to undertake
various activities like, guide people,
inspired and lead them as well as
supervision of their activity is required
in order to achieve desired results.

3. MEANING AND DEFINITION
Directing is an important function of management which
involves communicating and providing leadership to the
subordinate and motivating them to contribute to the best of
their capability for the achievement of organizational
objectives. It is concerned with influencing the behaviour of
human resources for the accomplishment of organizational
objectives. Directing concept the total manner in which a
manager influences the actions of his subordinates. It is the
final action of the manager in getting others to act after all
preparations have been completed. It starts with issuing
orders and instructions to subordinate and ends with getting
things stone by satisfaction of various needs of subordinates.

4. 01
Telling people what is to be done
and explaining how to do it.
02
Issuing instructions and orders to
subordinates.
03
Inspiring them to contribute towards
the achievement of objectives.
04
DIRECTING
INVOLVE..
Supervising their activities and
Providing leadership and motivation.

5. INITIATES ACTION
CONTINUES FUNCTION
PERVASIVE FUNCTION
PERFORMANCE ORIENTED
HUMAN ELEMENT
FEATURES
OF
DIRECTING

6. 01
To Integrate Employees
Efforts
02
Means Of Motivation
03
Balance in the Organisation
04
To Facilitate Change
I M P O RTA N C E
O F
D I R E C T I N G

7. Harmony of Objectives
Maximum Contribution
Unity of Command
Supervision
Effective Leadership
Effective Motivation
Follow Through
PRINCIPLE
OF
DIRECTING

8. 0 1
0 2
0 3
TECHNIQUES OF DIRECTING
Consultative
Let go
Autocratic
Before taking a decision the executive consults his subordinates and
get their opinion. This develops a sense of responsibility among
subordinates.
Under this technique the superior remains wasteful to see that the
activities of the subordinates are directed rightly to achieve the desired
goals. He is - readily available for consultation to his subordinates.
The superior executive wields enormous powers under this
technique. His acts are dictatorial and he seldom shares the
views of his subordinates.

9. EFFECTIVE
DELEGATION..
Knowledge of work
Skills in instructing
Skills in leading
Knowledge of bye-laws
Human orientation

10. 01 SUPERVISION
02 MOTIVATION
03
COMMUNICATION
04
ELEMENTS
OF
DIRECTING
LEADERSHIP

11. 01 SUPERVISION
The supervision means instructing,
guiding, monitoring and observing the
employees while they are performing
jobs in the organisation. The word
supervision is the combination of two
words, i.e., supervision where super
means over and above and vision
means seeing. So, supervision means
seeing the activities of employees
from over and above.

12. Optimum utilisation of
resources
Discipline
Facilitates Control
Feedback
Improves
Communication
Improves Motivation
Maintains Group Unity
IMPORTANCE
OF
SUPERVISION

13. 02 MOTIVATION
To motivate means to provide
motive, to impel people to action,
and to create incentives to work.
Motivation is the work a manager
performs to inspired, encourage,
and impel people to take required
action.
The act of stimulating someone or
oneself to get a desired course of
action.

14. 01
Motivation is an internal feeling.
02
Motivation is related to needs.
03
Motivation lead to goal oriented
behavior.
04
F E AT U R E S
O F
M O T I VAT I O N
Motivation can be positive or
negative.

15. 03
COMMUNICATION
It's nearly impossible to go through a day without
the use of communication. Communication is
sending and receiving information between two
or more people. The person sending the message
is referred to as the sender, while the person
receiving the information is called the receiver.
The information conveyed can include facts,
ideas, concepts, opinions, beliefs, attitudes,
instructions and even emotions.

16. 01
Facilitate smooth working.
02
Basis of organizational
functioning.
03
Helps building good public
relations.
04
Communication as an
aid to planning.
I M P O R T A N C E O F
C O M M U N I C AT I O N

17. Communicator
Communicate
Message
Channel
Response
ELEMENTS OF
COMMUNICATION

19. 01
Semantic Barriers
02
Psychological Barriers
03
Organizational Barriers
04
C O M M U N I C AT I O N
B A R R I E R S
Personal Barriers

20. 04
LEADERSHIP
Leadership is one of the important part of
direction.
Leadership is the ability to secure desirable
action from a group of followers voluntarily,
without the use of coercion.
Leadership refers to the quality of the
behavior of the individual whereby they
guide people on their activities in organized
efforts.

21. 01
02
Process toward achievement of
goals
03
Leadership involve exemplary
action
04
F E AT U R E S O F
L E A D E R S H I P
Process of influence
Leadership implies the existence of
followers

22. Facilitate Change
Provide Guidance
Determination of Goal
Promote team sprit
Aid to Authority
IMPORTANCE
OF
LEADERSHIP