Directing is a function of management
performed by top level management
in order to achieve organizational
goals. It is very important and
necessary function of management.
Management has to undertake
various activities like, guide people,
inspired and lead them as well as
supervision of their activity is required
in order to achieve desired results.
3. MEANING AND DEFINITION
Directing is an important function of management which
involves communicating and providing leadership to the
subordinate and motivating them to contribute to the best of
their capability for the achievement of organizational
objectives. It is concerned with influencing the behaviour of
human resources for the accomplishment of organizational
objectives. Directing concept the total manner in which a
manager influences the actions of his subordinates. It is the
final action of the manager in getting others to act after all
preparations have been completed. It starts with issuing
orders and instructions to subordinate and ends with getting
things stone by satisfaction of various needs of subordinates.
Telling people what is to be done
and explaining how to do it.
Issuing instructions and orders to
Inspiring them to contribute towards
the achievement of objectives.
Supervising their activities and
Providing leadership and motivation.
7. Harmony of Objectives
Unity of Command
8. 0 1
TECHNIQUES OF DIRECTING
Before taking a decision the executive consults his subordinates and
get their opinion. This develops a sense of responsibility among
Under this technique the superior remains wasteful to see that the
activities of the subordinates are directed rightly to achieve the desired
goals. He is - readily available for consultation to his subordinates.
The superior executive wields enormous powers under this
technique. His acts are dictatorial and he seldom shares the
views of his subordinates.
11. 01 SUPERVISION
The supervision means instructing,
guiding, monitoring and observing the
employees while they are performing
jobs in the organisation. The word
supervision is the combination of two
words, i.e., supervision where super
means over and above and vision
means seeing. So, supervision means
seeing the activities of employees
from over and above.
13. 02 MOTIVATION
To motivate means to provide
motive, to impel people to action,
and to create incentives to work.
Motivation is the work a manager
performs to inspired, encourage,
and impel people to take required
The act of stimulating someone or
oneself to get a desired course of
Motivation is an internal feeling.
Motivation is related to needs.
Motivation lead to goal oriented
F E AT U R E S
M O T I VAT I O N
Motivation can be positive or
It's nearly impossible to go through a day without
the use of communication. Communication is
sending and receiving information between two
or more people. The person sending the message
is referred to as the sender, while the person
receiving the information is called the receiver.
The information conveyed can include facts,
ideas, concepts, opinions, beliefs, attitudes,
instructions and even emotions.
Facilitate smooth working.
Basis of organizational
Helps building good public
Communication as an
aid to planning.
I M P O R T A N C E O F
C O M M U N I C AT I O N
Leadership is one of the important part of
Leadership is the ability to secure desirable
action from a group of followers voluntarily,
without the use of coercion.
Leadership refers to the quality of the
behavior of the individual whereby they
guide people on their activities in organized
Process toward achievement of
Leadership involve exemplary
F E AT U R E S O F
L E A D E R S H I P
Process of influence
Leadership implies the existence of