1.
DESIGN MANAGEMENT & PRE-CONSTRUCTIO PLANNING OF
MULTI-SPECIALITY
HOSPITAL

2.
SELECTION OF SITE
• Needs of the community
Ease of accessibility
Range of services offered
Availability of technology
Availability of specialists
• Study of existing hospital
• Requirements of staff and services

3.
PROPOSED SITE
(3 Acres)

4.
• Client: Private Partnership (Pvt. Ltd)
• Location: Jan Marg, Sector 9, Chandigarh.
• Population: 14 Lakhs (approx.)
• Type: Multi-speciality Hospital – 200 Beds
• Land Area: 3 acres (1.3068 Lakhs sq. feet/12140.56 m²)
• Built Up Area: 6.02778 Lakhs Sq. feet (G+6 floors & 1 Basement)
• Estimated Cost: 140 Crores
• Estimated Completion Period: 8 months
SITE DETAILS

5.
Data required in planning the Hospital
• Needs & Demand
• Population Strength
• Sex & Age Ration
• Social Status
• Educational level

6.
Basic Objectives
• Sound Architectural plan
• Economic viability
• Effective community orientation
• Quality patient care
• Modern Facilities

7.
Civil
Mechanical
Electrical
Environmental
Design
Consideration
Drawings
Master plan
Client
Hospital & Health
Care consultant
PMCArchitect/Engineers
General contractor
Sub-Contractor

8.
FACILITIES
SUPER SPECIALITIES
•Psychiatry
•Diabetic Food Clinic
•Neurology &
Neurosurgery
•KidneyTransplant
•Chest &TB
(Pulmonologist)
•Endocrinology
•Laparoscopic Surgery
ESSENTIALS
•Emergency (ICU/ICCU , OTs)
•General (Minor OT, Nursing Station,
Consulting Rooms)
•Cardiology (ECG,CTVS)
•Paediatrics(Nursery, Intensive
Neonatal Care, Anaesthesia,
Ventilation, Incubation)
•Orthopaedic Surgery
•X-Rays
•ENT

9.
FACILITIES
SUPER SPECIALITIES
•Medical & Surgical Oncology
•Advanced Dialysis Centre
•Plastic & Reconstructive
•64 Slice CT Scan
•Bariatric & Metabolic Surgery
•Physiotherapy
•Rheumatology
•MRI Machine
ESSENTIALS
•Family Welfare
•Gynaecology
•Regal Suits, Deluxe Rooms
•GeneralWards
•Gastroenterology & GI Surgery
•Pathology
•Nursing & paramedical allied services
•Urology & Nephrology
•Blood Bank

10.
STAKEHOLDERS
INTERNAL
•Client/Sponsor
•Hospital Consultancy
•Project Manager
•Architects
•Design Team
•Investors/Funding Agencies
•Contractors
•Bio-Medical Vendors
EXTERNAL
•Government
•Various Authorities/EPA
•Educational Institutions
•Pharmaceutical Industries
•Professionals: Doctors &
Paramedical Staffs
•Patients
•Relatives

11.
SPONSER
BY Abhilasha Shrama

12.
SPONSORS
• INDIAN HOSPITAL ASSOCIATION
• INDIAN NURSE ASSSOCIATION
• HEALTH CAREWITHOUT HARM
• INDIAN ENVORMENT PROTECT AGENCY

13.
SOURCE OF FINANCE
PARTNER 1
(EQUITY),
15.00%
PARTNER 2
(EQUITY),
15.00%
PARTNER 3
(EQUITY),
15.00%
PARTNER 4
(EQUITY),
15.00%
BOB LOAN,
11.00%
HDFC LOAN,
29%
PARTNER 1 (EQUITY)
PARTNER 2 (EQUITY)
PARTNER 3 (EQUITY)
PARTNER 4 (EQUITY)
BOB LOAN
HDFC LOAN

14.
Our Gold & Silver Sponsors

15.
PROJECT MANAGEMENT
By Kishore Anand

16.
Location Feasibility
• Site selection:- Jan Marg, Sector 9, Chandigarh.
Good connecting Roads, soil condition & proper
Drainage.
• Capacity:- 200 beds, 3 acre land
• Environmental Study parameters:-traffic, noise,
Industries, greenery.
• Water supply:- Requirement 400 lit/bed/day
fulfilled by govt. JAL board Infrastructure.
• Drainage:- Exhaust of 300-400 litre/bed/day
accommodated by existing infrastructure.
• Bio-medical waste:- Govt. can provide disposal
system for the same.
• TransportAnd Electricity:- 24 hrs public transport,
Bus stand & a power sub-station at vicinity.

17.
Market Feasibility
Household Survey
• Demographics
• Education and
Income
• Medical insurance
cover & limits of
Reimbursement.
• Disease pattern
• Opinion about local
healthcare facilities.
Doctors Survey
• Healthcare market
situation
• Areas facing
difficulties
• Paying capacity of
patients
• Disease pattern.
Competitors /
Institutional Survey
• Ownerships
• Growth pattern
• Service Mix
• Bed Mix
• Tariff charged
• Technological
equipment level

18.
Data Analysis and Outcomes
TRENDS
• A recent hype in Cancer, heart & neural
disorder cases.
• Major population under well paying
class.
• More than 80% Insurance coverage,
upto 2 lakhs.
• Cancer related treatment is scarce and
costly.
• For general diseases govt.
infrastructure is well equipped.
• Dearth of specialist services.
SUGGESTIONS
• Requirement of specialist
services.
• Oncology & Oncosurgery
• Cardiology
• Neurology
• No. of beds- 200
• No. of OPD rooms- 20
• Operation theater- 10
• Blood Bank

19.
SCHEDULING

20.
General Design Consideration & Monitoring
• Gas based Fire Suppression System in Operation theaters.
• Modern communication systems like Nurse Call, Patient call,
IPTV, etc.
• Weekly Site inspection.
• Once in a month WebEx meeting with all stakeholders or in
case dispute resolution.
• Formulation of Quality Standard.
• Hiring of Arbitrator.

21.
WORK BREAKDOWN STRUCTURE

22.
MARKETING
BY Abhishek Kumar

23.
MARKETING
• Pre-Launch Marketing
• At- Launch Marketing
• After Launch Marketing
VISION: ETHICS,TRANSPERANCY AND EQUALITY

24.
EFFECTIVE MARKETINGTECHNIQUES
DEMONTRATION
Public Speech And
Relation
Advertisement of
Hospital Equipment
And Doctor’s Profile
Media Interviews
On Hospital And
HealthCare
Marketing
Techniques

25.
PRE-LAUNCH
• EstablishTarget Customer.
• Word of Mouth Marketing
• Medical Camps
• MedicalTourism
• Social networking
• Establish Brand Communication
• Website and Logo Design
• SWOT Analysis

26.
AT-LAUNCH
• Discounts
• Free checkups
• Health Check up tie-ups
• Visiting Doctors (DR. SHEETY)

27.
AFTER-LAUNCH
• Telemarketing and Call
• Management Information System
• Maintaining the ExistingTie-ups
• Renewing Contracts

28.
RISK
• Construction Risk(eg., design, technical, cost, schedule, etc. )
• Performance Risk
• Market Risk
• Sovereign Risk(eg., change in laws)
• Contractual Risk
-Uncertainty On Objectives
Type of Risk:

29.
Basic Risk Analysis
• Risk Identified
• Risk Quantified
• Prioritized
• On Going Monitoring

30.
THANKYOU!!!