A Case Study of Amul
amul case study • Formed in 1946, a dairy cooperative movement in india with 250 liters of milk per day with name KIRA DISTRICT CO-OPERATIVE MILK PRODUCERS' UNION. dol • A brand name Amul is managed by Gujart Co-operative Milk Marketing Federation Ltd. (GCMMF). • The brand name Amul means AMULYA" (suggested by a quality control expert in Anand). This word derived from the Sanskrit word "AMULYA" which means "PRICELESS. • Amul has spurred the white revolution of India, which has made India the largest producer of milk and milk products in the world and the white revelation has finally created a billion-dollor brand. • Today Amul dairy is No.1 dairy in Asia and No.2 in the world, which is matter of proud for Gujarat and whole india. • Amul has more than 150 chilling centers in various villages. • Dr. Verghese Kurien, former chairman of the GCMMF - the man behind the suc s of Amul. • Amul is a Cooperative dairy company based in india, owned and mana ed by million of farmers. The company produces a wide range fdr ry products, inkling milk, butter, cheese, and ice cream companey highight Founder - Verghese Kurien, Tribhuvandas Kishibhai Patel CEO - Jayendhai Mehta Founded - December 14, 1946 Headquarters - Anand, Gujarat Website - Amul.com Amul Full-Form - Anand Milk Union Ltd. Revenue - IN 52,000 crores (US$6.5 billion), 2022 Managed by Gujarat Mil Marketing Federtion Ltd.
