Why You Don't Need SmartURL.it - TheGenesis for Labels

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TheGenesis for Labels is a new product, by Gravity4, for record labels, recording artists, talent agencies, and other counterparts within the music industry. Want to get started? Email me: ns@gravity4.com

Marketing

3
About Gravity4
We launched on
July 17th, 2014
in San Francisco, CA
We grew from
5 employees on launch date,
to now 450+ employees
in 18 offices globally.
Acquisitions
15 acquisitions to date.

5
Music industry at a glance
Current “Smart Link” offering
Smart URL.it allows for iTunes link tracking &
retargeting
• Multiple cookie jump, resulting
in 25% match rate
Po.st allows for retargeting
• Multiple cookie jump, resulting
in 25% match rate
LinkFire landing page to choose
streaming provider
• Retargeting available via separate DSP
• Multiple cookie jump, resulting
in 25% match rate
Social Media
• Most widely used form of communication
from artists to fans
• No data capitalization
• No “owned” data to use for merchandise
campaigns, ticket sales, etc.

6
Gravity4 Solution: TheGenesis for Labels
The World’s First Marketing OS for Music

7
Features
Intelligent links Cross-device/Channel
retargeting
Affiliate Revenue
Real-time insights Device and country targeting Customization/custom
domains

8
Supported services
iTunes/Apple Music
Microsoft Music
Tidal
Vevo
Spotify
SoundCloud
7Digital
Raphsody
Rdio
Mix Radio
Youtube
Amazon
Google Play
Deezer

9
Beautiful landing page
with a smart link for artists

10
Create vanity URLs for individual artists
Generates 30% higher clicks due to audience trust

11
Use fans as first-party data
with Gravity4 DSP
Display, mobile, video,
Facebook, Instagram, search
Retarget users on iOS devices
and Safari
• No one else, in the world, can
do this
• Use data to sell concert tickets
or merchandise

12
Real-time Tracking & Analytics
• View insights on social clicks,
and shares
• View demographics of clicks
by song, album, artist, genre, etc.

13
Targeting
Target your links to fans in any country as well as any device
Target
a behavior
Target specific
devices
Target any
country
Target user’s
app

14
Retargeting
Retarget your fans through G4 Demand Side platform
and through our social networks retargeting apps
User leaves iTunes
without purchasing
the song
User gets targeted
across hist last web
experience
User listens to
preview on iTunes
User lands on Genesis
landing page and
choses one music
stream provider
User clicks on
gns.io/bailando link
on Facebook artist post
User clicks on ad,
comes back to iTunes
and purchase the song

15
Programmatic
• Display
• Mobile
• Video
Native
• Facebook Exchange (FBX)
• Facebook Native
& Mobile ads
• Multi-channel Native
Search
• Paid Search
Google, Yahoo, Bing, etc.
IOS Retargeting
• Only company, in the
world, that can do this.
Gravity4 Marketing Cloud

16
The World’s First Marketing OS for Music
Native
Video
Desire Action
Interest
Programmatic
DELIVERY
PLATFORM
DMP
PERSONA
BUILDER
Search
USER
TARGETING
Awareness
THEGENESIS
FOR LABELS

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Why You Don't Need SmartURL.it - TheGenesis for Labels

1. TheGenesis for Labels The world first marketing cloud for music

2. 2 About Gravity4 Gravity4’s is the World’s First High-Frequency Marketing Platform built for brands, agencies, and publishers who are serious about their ROAS.

3. 3 About Gravity4 We launched on July 17th, 2014 in San Francisco, CA We grew from 5 employees on launch date, to now 450+ employees in 18 offices globally. Acquisitions 15 acquisitions to date.

4. 4 Some of our clients

5. 5 Music industry at a glance Current “Smart Link” offering Smart URL.it allows for iTunes link tracking & retargeting • Multiple cookie jump, resulting in 25% match rate Po.st allows for retargeting • Multiple cookie jump, resulting in 25% match rate LinkFire landing page to choose streaming provider • Retargeting available via separate DSP • Multiple cookie jump, resulting in 25% match rate Social Media • Most widely used form of communication from artists to fans • No data capitalization • No “owned” data to use for merchandise campaigns, ticket sales, etc.

6. 6 Gravity4 Solution: TheGenesis for Labels The World’s First Marketing OS for Music

7. 7 Features Intelligent links Cross-device/Channel retargeting Affiliate Revenue Real-time insights Device and country targeting Customization/custom domains

8. 8 Supported services iTunes/Apple Music Microsoft Music Tidal Vevo Spotify SoundCloud 7Digital Raphsody Rdio Mix Radio Youtube Amazon Google Play Deezer

9. 9 Beautiful landing page with a smart link for artists

10. 10 Create vanity URLs for individual artists Generates 30% higher clicks due to audience trust

11. 11 Use fans as first-party data with Gravity4 DSP Display, mobile, video, Facebook, Instagram, search Retarget users on iOS devices and Safari • No one else, in the world, can do this • Use data to sell concert tickets or merchandise

12. 12 Real-time Tracking & Analytics • View insights on social clicks, and shares • View demographics of clicks by song, album, artist, genre, etc.

13. 13 Targeting Target your links to fans in any country as well as any device Target a behavior Target specific devices Target any country Target user’s app

14. 14 Retargeting Retarget your fans through G4 Demand Side platform and through our social networks retargeting apps User leaves iTunes without purchasing the song User gets targeted across hist last web experience User listens to preview on iTunes User lands on Genesis landing page and choses one music stream provider User clicks on gns.io/bailando link on Facebook artist post User clicks on ad, comes back to iTunes and purchase the song

15. 15 Programmatic • Display • Mobile • Video Native • Facebook Exchange (FBX) • Facebook Native & Mobile ads • Multi-channel Native Search • Paid Search Google, Yahoo, Bing, etc. IOS Retargeting • Only company, in the world, that can do this. Gravity4 Marketing Cloud

16. 16 The World’s First Marketing OS for Music Native Video Desire Action Interest Programmatic DELIVERY PLATFORM DMP PERSONA BUILDER Search USER TARGETING Awareness THEGENESIS FOR LABELS

17. Get started with TheGenesis today!

Why You Don't Need SmartURL.it - TheGenesis for Labels

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