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Brewing More Business - Social Media Marketing Basics for Microbreweries and Craft Beer Brands
SOCIAL MEDIA TIPS & TRICKS FOR
MICROBREWERIES AND CRAFT BEER BRANDS
So you decided to get into the
brew business, huh?
You came up with an excellent
packaged it into a
smooth new brand,
and gave it a nifty name that beer
lovers everywhere can relate to.
Now you want your brand
shared, promoted, and sold
The best way for small businesses and
growing brands to do that is -
you guessed it,
on the interwebs.
Forget social media
A ton of followers
won't get your
THE ONLY NUMBER YOU SHOULD BE
LOOKING AT IS
THE BOTTOM LINE.
looks just like
craft beer brand
Can you tell which brew it is?
We swiped all of the photos used
here from a
small brewery that has a logo
designed by a master of his craft,
previous business and marketing
experience, and with labels present
in several markets.
The Brooklyn Brewery obviously
devotes several hours every day
to their social media presence -
so why haven't they incorporated
their offline marketing sense into
their social media presence? And here's what that photo should have looked like
on social media.
Now, don't get us wrong.
We're not saying that The
Brooklyn Brewery or other
microbreweries and craft beer
brands aren't doing a good job
on social media.
But, honestly, are your social
media efforts bringing in
Photo of Brooklyn Brewery labels. Nice, but
doesn't give the viewer any incentive for
action. Also, this image can be downloaded,
modified, and re-used by anyone.
Instagram is a great platform for visual
presentation and has especially been successful
for food and beverage brands.
Put your logo, website URL, and/or
sales email and phone contact
EVERYWHERE. And hashtags. People
search for hashtags.
Make sure they can find you.
Important: all images belong to The Brooklyn Brewery. Some were modified
by Krazy Fish using logo and text for case study purposes. The Brooklyn
Brewery retains all rights to images.
A Facebook fan page itself won't do much to boost
your brand or your sales unless you launch well-
targeted Facebook Ads.
On the other hand, if you're going to do that, you
need a good looking page with loads of information.
Forget hashtags on Facebook. Go for rich
images and video, and always include
links. Facebook is also a great place for
cross-brand marketing with business
partners, like bars and restaurants. They'll
appreciate the mention.
Running a Twitter brand account takes takes plenty
of time and effort. But if you want to focus on B2C
communications, then Twitter is (still)
the place to be.
Hashtags again and links, with
a catchy headline. Twitter is
more real-time and faster
than Instagram, so stick to
current events. Images are
cool too, but Twitter is still
more about text and offering
users valuable info than
This is not a real tweet.
But yes, the link and article included are real.
for Social Media
Talk to people. Search for hashtags that
interest your brand and comment.
Seek out food and beer bloggers and have
your social media manager leave valid,
informative comments, with links back to
your website or Facebook fan page.
Communicate with the official social media
accounts of bars and restaurants that you
distribute to and mention them on social
media. Just be nice and invite people over for
a beer. It's that simple.
This is not a real Facebook post. Use
Facebook as your Facebook page
and "like" and tag the businesses and
events you collaborate with.
for Social Media
Focus on visuals. We can't stress this enough.
One of the things that does and must set you
apart from any other brand are your labels.
Show them off. Brand anything you can get
your hands on and share prolifically, but also
offer valuable information related to your labels.
Is there a history to it? Is it an old brew
revamped or a never-before-tasted new
Film brew tastings like you'd film the unboxing
or unveiling of new products if you were a
tech brand. Use that material at the time and
then later to look back on your quarter or year
with fans and business partners. Mention them,
tag them, talk to them.
Speaking of The Brooklyn
Brewery, they have a pretty cool
YouTube account that we have
nothing to do with. You should
take a look at
These are really very basic tips, but we hope
they help. Sit back, pour yourself a brew, and
think about what you could be doing to
represent your particular brand better on online
Be as bold, chill, and unique as your beers. Hey,
you made a whole new beer, we're pretty sure
you can pull of talking to people on social media.
And if you don't have the time or feel you need
some help, give us a call. We just so happen to
have some pretty nifty online brand
representation packages for the food and
beverage industry. Go figure, huh?
Hit us up for a beer sometime. We'd be happy to
1 347 441 4137