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Technical SEO Competitive Analysis - BrightonSEO 2020
- 1. Competitor Analysis From A Technical Perspective Niki Mosier // Two Octobers SLIDESHARE.NET/NIKIMOSIER @NIKERS85
- 3. “Keep your friends close, and your enemies closer. Michael Corleone
- 4. 4
- 6. Drop in traffic or rank @nikers85 #BrightonSEO
- 9. THE PROCESS 2. Gather data 1. Identify competitors @nikers85 #BrightonSEO
- 10. THE PROCESS 2. Gather data 3. Look for opportunities 1. Identify competitors @nikers85 #BrightonSEO
- 14. GATHER DATA Sheets Template 2. Gather data @nikers85 #BrightonSEO
- 15. GATHER DATA 2. Gather data @nikers85 #BrightonSEO
- 16. GATHER DATA ○ ScreamingFrog 2. Gather data @nikers85 #BrightonSEO
- 17. GATHER DATA ○ ScreamingFrog 2. Gather data ○ MobileMoxie @nikers85 #BrightonSEO
- 18. GATHER DATA ○ ScreamingFrog 2. Gather data ○ MobileMoxie ○ SEMRush/Ahrefs @nikers85 #BrightonSEO
- 19. GATHER DATA ○ ScreamingFrog 2. Gather data ○ MobileMoxie ○ SEMRush/Ahrefs @nikers85 #BrightonSEO ○ CoreVitals GSheet
- 23. 23
- 24. 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile Source: Unbounce @nikers85 #BrightonSEO
- 25. One full second can decrease conversion rates by 70% Source: Unbounce @nikers85 #BrightonSEO
- 26. GATHER DATA Mobile load time @nikers85 #BrightonSEO
- 27. GATHER DATA User Experience @nikers85 #BrightonSEO
- 29. ○ Duplicate content ○ Crawl budget ○ Crawl errors @nikers85 #BrightonSEO
- 30. GATHER DATA ○ Number of URLs indexed ○ Number of URLs that are indexable ○ Crawl Depth ○ Word Count @nikers85 #BrightonSEO
- 34. Clicks increased by 43 percent Source: Search Engine Journal @nikers85 #BrightonSEO
- 36. Average position increased by 12 percent Source: Search Engine Journal @nikers85 #BrightonSEO
- 37. GATHER DATA ○ Pages with structured data ○ Types of structured data ○ Structured data format ○ Errors in structured data @nikers85 #BrightonSEO
- 40. Most recently, Google has partnered with open-source content management system (CMS) WordPress, arguably the largest, with market share nearing 59 percent and an estimated 1/3 of all web content published through the platform Source: Search Engine Land @nikers85 #BrightonSEO
- 41. GATHER DATA ○ Use Builtwith Chrome extension @nikers85 #BrightonSEO
- 44. Real Life Examples @nikers85 #BrightonSEO
- 45. Client 1 - LocalBusiness & FAQ Schema ★ 2 Keywords To Page One @nikers85 #BrightonSEO
- 46. Client 2 - Implemented New Sitemap ★ 10% increase in sessions ★ 75% increase in revenue @nikers85 #BrightonSEO
- 47. Client 3 - Page Indexation ★ 24 % increase in impressions @nikers85 #BrightonSEO
- 48. Client 4 - FAQ Schema ★ FAQ in the SERP @nikers85 #BrightonSEO
- 49. RECAP Why ○ Client isn’t implementing ○ Drop in organic traffic ○ Decreased SERP visibility @nikers85 #BrightonSEO
- 50. RECAP Why ○ Client isn’t implementing ○ Drop in organic traffic ○ Decreased SERP visibility Process ○ Identify competitors ○ Gather data ○ Identify opportunities @nikers85 #BrightonSEO
- 51. RECAP Why ○ Client isn’t implementing ○ Drop in organic traffic ○ Decreased SERP visibility Process ○ Identify competitors ○ Gather data ○ Identify opportunities Convince the Client ○ Approach the right person ○ Prioritize opportunities @nikers85 #BrightonSEO
- 52. “The best place to bury a dead body is page 2 of Google Search Results. - Michael Corleone
- 53. THANKS! Any questions? You can find me at @nikers85 https://twooctobers.com/