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Social Media Week 2013 and Beyond - Sooligan
Average user has 130
friends
1 BILLION USERS
23% of users check Facebook 5 times daily
25% of users: don’t bother
with privacy settings
Auto-posting decreases likes
& comments by 70%
B2C results are 30%
above average on
Sundays
200 MILLION ACTIVE
USERS
More search
queries per month
than Bing + Yahoo
– 32 billion.
40% of people don’t actually tweet
but simply dip into their timelines
to keep tabs on what people are
saying 55% of people
access TWITTER
on Mobile
53% of Tweeters recommend
products
Past 6 months – users
increased by 724%
1138% increase in
user engagement
(more comments &
likes)
Top 5 Most Popular Hashtags
#Love #instagood #ME #tbt #cute
40 million photos posted
per day
90 MILLION ACTIVE
USERS
187 MILLION USERS
Every second 2 new
members join;
175,000 new profiles
a day.
Took 6 years to add their first 50
million users; had 50 million in
2011 alone.
80% of members are
decision-makers in their
organization
50% of Fortune 100
companies hire through
LinkedIN
20% of searches on Google
each day have never been
searched for before
John Hopkins, Notre Dame, & Harvard are top
schools for social media
Over 50% world population is
under 30 years old
97% of PINTEREST
users are women
WHAT COMES NEXT?
Imagine you search for an Italian restaurant – the search
engine recommends 10 places in your city that your
neighbors and friends have visited, shows feedback from
them, provides deals, and even allows you to ask specific
questions about the restaurants. Once you decide on a
restaurant, the search engine allows you to ask the
restaurant representatives and customers’ questions or
book a table. Afterwards, you can leave a review about
your experience---all within the same window and
efficiency of sending a text message or tweet.
Social search is a form of Web search which is centered
around the Social Graph of the person conducting the
search.
Social Media Week 2013 and Beyond - Sooligan
Social Media Week 2013 and Beyond - Sooligan
Social Media Week 2013 and Beyond - Sooligan
Around Me
RAVES/RANTS in any
city about:
1. Local businesses
2. Weather
3. Traffic
4. School/work life
5. Government
employees
6. Dining experience
7. Nightlife
8. Fashion
Up-to-second
feedback on local
current events,
businesses, &
activity.
Helps others make
everyday decisions.
Localized Q&A
Social Media Week 2013 and Beyond - Sooligan
1. Social search is next big web concept
2. A lot of innovation in social-location-mobile space
(SoLoMo)
3. Startups need to differentiate themselves from big
competitors to make it
Social Media Week 2013 and Beyond - Sooligan

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Social Media Week 2013 and Beyond - Sooligan

  • 2. Average user has 130 friends 1 BILLION USERS 23% of users check Facebook 5 times daily 25% of users: don’t bother with privacy settings Auto-posting decreases likes & comments by 70% B2C results are 30% above average on Sundays
  • 3. 200 MILLION ACTIVE USERS More search queries per month than Bing + Yahoo – 32 billion. 40% of people don’t actually tweet but simply dip into their timelines to keep tabs on what people are saying 55% of people access TWITTER on Mobile 53% of Tweeters recommend products
  • 4. Past 6 months – users increased by 724% 1138% increase in user engagement (more comments & likes) Top 5 Most Popular Hashtags #Love #instagood #ME #tbt #cute 40 million photos posted per day 90 MILLION ACTIVE USERS
  • 5. 187 MILLION USERS Every second 2 new members join; 175,000 new profiles a day. Took 6 years to add their first 50 million users; had 50 million in 2011 alone. 80% of members are decision-makers in their organization 50% of Fortune 100 companies hire through LinkedIN
  • 6. 20% of searches on Google each day have never been searched for before John Hopkins, Notre Dame, & Harvard are top schools for social media Over 50% world population is under 30 years old 97% of PINTEREST users are women
  • 8. Imagine you search for an Italian restaurant – the search engine recommends 10 places in your city that your neighbors and friends have visited, shows feedback from them, provides deals, and even allows you to ask specific questions about the restaurants. Once you decide on a restaurant, the search engine allows you to ask the restaurant representatives and customers’ questions or book a table. Afterwards, you can leave a review about your experience---all within the same window and efficiency of sending a text message or tweet. Social search is a form of Web search which is centered around the Social Graph of the person conducting the search.
  • 13. RAVES/RANTS in any city about: 1. Local businesses 2. Weather 3. Traffic 4. School/work life 5. Government employees 6. Dining experience 7. Nightlife 8. Fashion
  • 14. Up-to-second feedback on local current events, businesses, & activity. Helps others make everyday decisions.
  • 17. 1. Social search is next big web concept 2. A lot of innovation in social-location-mobile space (SoLoMo) 3. Startups need to differentiate themselves from big competitors to make it

Notes de l'éditeur

  1. START WITH A STORY WE CAN REFERENCE TO THROUGHOUT THE PRESENTATION…..MAKE IT RELATABLE
  2. START WITH A STORY WE CAN REFERENCE TO THROUGHOUT THE PRESENTATION…..MAKE IT RELATABLE
  3. START WITH A STORY WE CAN REFERENCE TO THROUGHOUT THE PRESENTATION…..MAKE IT RELATABLE
  4. START WITH A STORY WE CAN REFERENCE TO THROUGHOUT THE PRESENTATION…..MAKE IT RELATABLE
  5. START WITH A STORY WE CAN REFERENCE TO THROUGHOUT THE PRESENTATION…..MAKE IT RELATABLE
  6. START WITH A STORY WE CAN REFERENCE TO THROUGHOUT THE PRESENTATION…..MAKE IT RELATABLE Various researches by tech giants unanimously agree that the next big social media website will be a location-based social network that aggregates content and uses semantic web, all of which are concepts integrated by Sooligan.
  7. START WITH A STORY WE CAN REFERENCE TO THROUGHOUT THE PRESENTATION…..MAKE IT RELATABLE