Understanding the basics of social media and how it can be used to benefit you personally and professionally. This presentation was originally designed for and presented to Funglode in the Dominican Republic.

1. Understanding
Social
Media
Nikki
Davidson
12
August
2013

2. What is Social Media?
PPC
Mobile
TV
&
Radio
Display
Social
Media
SEO
A
set
of
tools
that
foster
interacHon,
discussion
and
community,
allowing
people
to
build
relaHonships
and
share
informaHon

3. Social
Media
has
changed:
• How
we
communicate
• How
we
connect
to
others
• How
we
receive
news
• How
we
market
– Our
businesses
– Ourselves

4. Social
Media
has
redefined:
• TradiHonal
Roles
– Who
is
an
authority
on
a
subject
– Who
has
access
to
or
can
deliver
informaHon
– Journalist
vs.
Writer
vs.
Blogger

5. Everyone
has
an
opinion!

6. Overview
of
Social
Media
Tools
• Facebook
• TwiVer
• LinkedIn
• Instagram
• Pinterest
• Google
+
• YouTube
• Foursquare
• Wordpress
• Tumblr

7. Instagram

8. Instagram
• Photo-­‐sharing,
video-­‐sharing,
and
social
networking
service
• Launched
in
October
2010
• Rapidly
gained
popularity,
with
over
100
million
acHve
users
as
of
April
2012
• By
May
2012,
a
new
user
account
was
created
and
58
photos
were
uploaded
each
second,
taking
the
total
number
of
photos
uploaded
to
over
1
billion

9. Instagram
• IniHally
only
an
app
for
Apple
products
• Eventually
added
support
for
Android
and
recently
created
a
website
• Works
in
conjuncHon
with
other
apps
on
iPhone,
iPad,
and
Mac
• Bought
by
Facebook

10. What
it
does
• Enables
users
to
take
pictures
and
videos,
apply
digital
filters
to
them,
and
share
them
on
a
variety
of
social
networking
services,
such
as
Facebook,
TwiVer,
Tumblr
and
Flickr
• Hashtags
• Privacy
• Support
center

11. Pinterest

12. Pinterest
• Pinboard
style
photosharing
website
• Originally
a
website,
then
became
an
app
• December
2011-­‐
became
one
of
the
top
10
largest
social
network
services,
with
11
million
total
visits
per
week.
• January
2012-­‐11.7
million
unique
users,
making
it
the
fastest
site
in
history
to
break
through
the
10
million
unique
visitor
mark
• Became
the
third
largest
social
network
in
the
US
in
March
2012,
behind
Facebook
and
TwiVer

13. Pinterest
Pinboard

14. Pinterest
• Create
and
manage
theme-­‐based
image
collecHons
• Save
and
categorize
on
different
boards
• Re-­‐pin/like
images
• Personalized
media
pladorm
• Browse
others’
content,
‘pin’
to
your
board
using
‘Pin
It’
buVon
• Businesses
can
create
as
a
virtual
storefront
to
promote
themselves
• Most
effecHve
at
driving
sales
• Rich
Pins-­‐Pinterest
for
business

15. What
is
it
good
for?
• Specific
interests
• Most
of
the
site’s
users
are
female.
Here's
why:

16. Google+

17. Google+
• Second-­‐largest
social
networking
site
in
the
world,
with
approximately
359
million
acHve
users.
• As
of
May
2013,
it
had
a
total
of
500
million
registered
users,
of
whom
235
million
are
acHve
in
a
given
month.
• A
"social
layer"
that
enhances
many
of
its
online
properHes,
unlike
convenHonal
social
networks
generally
accessed
through
a
single
website

18. Features
• Circles
– Default
Circles
• Hangouts
• Messenger
• Instant
upload
• Sparks
• Games
• +1
buVon
• Data
LiberaHon
• Hashtags
• Stream
• Link
with
your
profile

19. What
is
it
good
for?
• Hangouts
• Easy
Google
syncing
hVp://lostremote.com/obama-­‐shines-­‐in-­‐google-­‐
hangout-­‐and-­‐thats-­‐the-­‐point_b25532

20. What
is
it
good
for?
Or
is
it?

21. Google+
• A
major
iniHaHve
which
is
steadily
gaining
momentum
• Convince
friends
to
join
• Now,
when
you
open
a
Gmail
account,
you
have
to
open
a
Google
+
– Good
or
bad?

22. YouTube

23. YouTube
What
• Created
in
February
2005
• Owned
by
Google
since
late
2006
• Users
can
upload
and
view
vidoes
on
the
site
• Share
videos
Why
• Prevalence
• Used
as
its
own
search
engine

24. There
is
nothing
that
isn’t
on
YouTube
• hVps://www.youtube.com/watch?v=qPfGC2-­‐
f5x0&feature=youtube_gdata

25. Foursquare

26. Foursquare
• LocaHon-­‐based
social
networking
website
for
mobile
devices
• Mayor
• Badges
• Scoring
(Leaderboards)
• Super
User
status
• Brands
• Specials
• Search

27. Wordpress

28. Wordpress
• Free
• Best
blogging
pladorm
• FantasHc
app
• Most
popular
• Choose
from
different
themes,
plug-­‐ins
and
widgets
• MulH-­‐user
and
mulH-­‐blogging
capable,
all
controlled
from
one
dashboard
• Integrated
link
management
• Search
engine–friendly,
clean
permalink
structure

29. Tumblr

30. Tumblr
• Microblogging
• Follow
other
users'
blogs
• Most
features
are
accessed
from
the
"dashboard"
interface
• Queue
• Tags
• html
ediHng
• As
of
August
8,
2013,
Tumblr
hosts
over
130.5
million
blogs
• hVp://mashable.com/2013/07/25/how-­‐to-­‐tumblr-­‐campaign/

31. The
Big
3!
• Facebook
• TwiVer
• LinkedIn

32. Why?
• Unique
in
what
they
offer
• Widest
range
of
capabiliHes
and
funcHons
• Length
of
Hme
they
have
been
around
has
contributed
to
their
sophisHcated
development
• Prevalence
and
popularity

33. Facebook

34. Facebook
• World’s
largest
social
network,
with
more
than
900,000,000
users
• Founded
by
Mark
Zuckerberg
in
2004
as
an
undergraduate
computer
science
student
at
Harvard
University
Mark
Zuckerberg
hVp://
www.empowernetwork.com/abundantbizzness/blog/
mark-­‐zuckerberg-­‐on-­‐facebooks-­‐triumphs-­‐and-­‐
tribulaHons/

35. Facebook
Features
• Newsfeed
• Timeline
• Photos
• Videos
• Notes
• Events
• Groups
• Pages
• Private
messages
• Chat
• Wall
posts
• Comments
• Edits
• Privacy
Seungs
– Customized
• Friends
– Issue/accept
requests

36. EvoluHon
of
Facebook

37. Profile
Wall
Timeline

38. Home-­‐Newsfeed
Original
Most
Recent

39. Home-­‐Newsfeed

40. Pages
Old
New

41. Facebook
Graph
Search
• hVps://www.facebook.com/about/
graphsearch

42. What
is
Facebook
Good
For?
• ReconnecHng
with
friends;
staying
in
touch
with
friends
and
family
all
over
the
world
• Updates
on
news
and
from
pages
you
“like”
• Publicizing
events
• Sharing
informaHon
and
media
• Unlimited

43. TwiVer

44. What
is
TwiVer?
• The
first
video
about
TwiVer,
put
out
by
its
founders
in
July
2006:
–
Originally
called
“twVr”
hVp://www.youtube.com/watch?
v=EGnMThF_2Lo

45. TwiVer
• Created
in
March
2006
• Over
500
million
registered
users
as
of
2012,
generaHng
over
340
million
tweets
daily
• Over
1.6
billion
search
queries
per
day

46. TwiVer
Features
• Text-­‐based
messages
of
140
characters
• Quick,
easy
communicaHon
and
informaHon
• MulHmedia
• Timeline
• Profile
• Followers
• Retweet
• Favorite
• Reply
• Privacy
– Protected
tweets
– Blocking/Report
Spam
– Private
messaging
• Trends,
Promoted
Tweets,
SuggesHons,
search

47. What
is
TwiVer
good
for?
• Niches
• Connect
to
likeminded
people
• Having
short,
topic
specific
conversaHons
• hVp://owened.co.nz/the-­‐
incredible-­‐intangible-­‐value-­‐of-­‐
twiVer

48. Did
you
know?
• Tweets
have
been
sent
from
space
• In
June
2010,
users
set
a
new
record
of
3,283
tweets
per
second
at
the
end
of
the
World
Cup
match
between
Japan
and
Denmark
• The
greatest
number
of
tweets
per
second
is
25,088,
at
the
Castle
in
the
Sky
TV
screening

49. Did
you
know?
• Lady
Gaga,
the
most
followed
account,
with
almost
40
million
followers,
gains
followers
faster
than
TwiVer
adds
new
accounts.
• Lady
Gaga,
JusHn
Bieber,
and
Katy
Perry
have
more
TwiVer
followers
than
the
enHre
populaHons
of
Germany,
Turkey,
South
Africa,
Canada,
ArgenHna,
and
Egypt.

50. LinkedIn

51. LinkedIn
• Founded
in
2002
• As
of
June
2013,
LinkedIn
reports
more
than
225
million
acquired
users
in
more
than
200
countries
and
territories

52. LinkedIn
• Profile
• Homepage
• ConnecHons
• Groups
• Resume-­‐like
style;
list
of
skills
and
accomplishments
• RecommendaHons
• Endorsements

53. What
is
it
good
for?
• Professional
networking
• Build
your
professional
idenHty
online
• Stay
in
touch
with
colleagues
and
classmates

54. Facebook

55. Benefits
• Social
• Psychological
• Professional

56. Drawbacks
• Social
• Psychological
• Professional

57. What
to
do
• Have
a
clear
and
appealing
profile
that
accurately
represents
you
• Spend
adequate
Hme
on
your
social
media
accounts

58. What
NOT
to
do
• Athletes
and
celebriHes
ozen
get
in
trouble
• Should
we
monitor
our
employees’
social
media
accounts?

59. Social
Media
Fails

60. Social
Media
Fails

61. Social
Media
Fails

62. Social
Media
Fails

63. Social
Media
Fails

64. Hay
is
for
Horses…

65. Other
• Timed
Posts
(TweetDeck)
• Share
buVons
• Mobile
– hVps://blog.twiVer.com/2013/new-­‐compete-­‐
study-­‐primary-­‐mobile-­‐users-­‐twiVer

66. Summary
• Overview
of
the
10
most
common
social
media
sites
• How
to
set
up
Facebook,
LinkedIn
and
TwiVer
accounts
• How
to
maximize
each
one
to
its-­‐and
your-­‐
greatest
potenHal

67. Understanding
Social
Media
Nikki
Davidson
12
August
2013
@nikkidcfc