1. Corporate Profile
© EvolutionCo

2. © EvolutionCo www.evolutionco.com 2
ABOUT EVOLUTIONCO
We are an exceptional team with a common
vision and passion to create engaging end-
customer experiences through the intersection of
human behaviour, design and technology.
EvolutionCo specializes in creating experiences
that evolve brands and engage customers in the
digital domain while creating a seamless
experience across all platforms.
We provide customized digital
solutions:
• Application / Website / Ecommerce for
web & mobile
• Campaign Management – social &
search
• Ongoing support for website,
applications, social media and search

3. CLIENT NAME: PROJECT:
© EvolutionCo www.evolutionco.com 3
2012
We started as a digital consultancy firm to bridge the
gap between technology and creative.
KEY ASSIGNMENTS
Audits and Digital Strategy roadmap for 10 FMCG
brands
2013
Entered the market with new service proposition
(digital advertising & marketing) along with pure-
play strategy consultants
KEY ASSIGNMENTS
Campaigns for a Forbes Global 2000 organization
Sharpened focus on core capabilities – User
Experience (UX) across digital medium
KEY ASSIGNMENTS
Product UX for a Fortune 500 Global Rank
organization (Ranked in top 60)
2014
2015
Recognized as a strong player in User Experience domain. Reaped
business benefits through repeat business and referrals from clients.
KEY ASSIGNMENTS
Enabled digitization initiatives for Global conglomerate – moving
from legacy systems. Led transition and change management
program of information technology department. Supported the
initiative to e-commerce for an organizations’ 190+ brands – UX, UI
& Strategy.
2016
Emerged as a strong player in creating and
managing end-to-end e-commerce user experience
for key clients.
KEY ASSIGNMENTS
Re-defining UX for a global conglomerate along
with Marketing collaterals.
KEY MILESTONES

4. © EvolutionCo www.evolutionco.com 4
FRAMEWORK: HYPEREXPERIENCE
CAPTIVATING
COMPLETE
CRYSTAL
CONGRUENT
CONSISTENT
Creating
HYPER
EXPERIENCES
To Transform business

5. USER CENTERED DESIGN APPROACH
© EvolutionCo www.evolutionco.com 5

6. Technology
© EvolutionCo www.evolutionco.com 6
APPLICATION SERVER PRESENTATION TIER FRAMEWORKS
DATABASE SYSTEMS INTEGRATION SERVICES
OPERATING SYSTEMS CLOUD SERVICES & IMPLEMENTATIONS
BUSINESS TIER
FRAMEWORKS

7. © EvolutionCo www.evolutionco.com 7
SERVICES & PRODUCTS
Insights & Strategy
• Digital Trends
• Digital Benchmarking
• Brand Strategy
• User Experience
Strategy
• Content Strategy
• Analytics - Web & ROI
User Experience
• User Experience
Design
• Information
Architecture
• Usability Research
• Experience
Lifecycle/Mapping
• Wireframes &
Prototyping
• Interaction Design
Content Engineering
• Communication
Structuring - Web &
Social
• Concept Development
• Content Development
• Digital Storytelling
• Data Visualization
Channel Activation
• Campaigns
• Branded Content
Development
• Social Media
Community
Management
• Search
Technology
• Web Development
• Mobile Application
Development
• Responsive Web
Design
• eCommerce
• Application
Development
Projects Delivered
• Unilever Axe
• Ponds
• Sunsilk
• Be Beautiful
Projects Delivered
• Cisco
Smart+Connected
Spaces
• Capgemini Super
Techies
• WNS
Projects Delivered
• WNS Insights &
Solutions
• WNS Content
Marketing
Campaigns
Projects Delivered
• PMI – National
Conference Event
Campaign
Projects Delivered
• Mahindra Lifespaces
Ecommerce Website

8. © EvolutionCo www.evolutionco.com 8
ONGOING: SERVICES
Creative & Campaigns
• Content Development
• Campaign Creatives
• Banner Design
• Infographic – Storyboarding & Design
• Landing Pages
• Email Lifecycle Workflows
• Emailers – Design & HTML
Development
Social Media & Search
• Search Engine Optimization
• Search Campaigns – PPC & Display
• Blog Management & Blogging
• Content Writing
• Social Media – Platform Management
& Community Engagement
• Online Relationship Management
• Web PR
Application & Website
Maintenance
• Onsite Resourcing & Contract Staffing
• Annual Maintenance Contracts
• Troubleshooting
• Content Management & Upload
• Analytics & Performance Reporting
• Engagement Strategy – Campaigns &
Creatives
• Tech Support
Projects Delivered
• WNS Insights & Solutions
• Capgemini Super Techies Show –
Season 2
Projects Delivered
• Mahindra Logistics
• WNS Global Solutions – Social
Media Campaigns
• Project Management Institute, India
Projects Delivered
• Care Ratings
• Mahindra Employee Stock Options –
Business Application
• Project Management Institute –
Events Site

9. © EvolutionCo www.evolutionco.com 9
TALENT
Current Team: 70+
Expected team size in 2~3 months: 100+
TEAM PROFILE
21%
14%
16%
27%
11%
Digital Marketing
Technology
Strategy & UX
UI & UX
Content
11%
PROJECT & ACCOUNT MANAGERS

10. © EvolutionCo www.evolutionco.com 10
KEY CASE STUDIES

11. USER EXPERIENCE / USER INTERFACE DESIGN & DEVELOPMENT: CISCO SMART+CONNECTED SPACES
© EvolutionCo www.evolutionco.com 11

12. USER EXPERIENCE / USER INTERFACE DESIGN & DEVELOPMENT: CISCO SMART+CONNECTED SPACES
© EvolutionCo www.evolutionco.com 12

13. CLIENT-PROBLEM DEFINITION
A developed application for hot desking that was not finding adopters due to
extensive user-journey.
SOLUTION
User experience revamp on multiple touchpoints – mobile app, web app, kiosk,
room panels, and IP phones.
The approach was to create a seamless yet unique experience on each platform
through realigning multiple screens to reduce the time taken for completing a
task.
Extensive research & strategic implementation via user persona, time-to-task
benchmarking, user flow and task mapping, prototyping / wire framing for
interaction design were done to give single screen view and minimal clicks to
complete transaction on the application touch points.
IMPACT
Reduced the number of task screens from 300 to 120 and number of clicks to
complete tasks from 15 to under 3.
This impacted the user adoption of the application and CISCO commissioned
customized UI – Room Panel for its client Telstra.
USER EXPERIENCE / USER INTERFACE DESIGN & DEVELOPMENT:
CISCO SMART+CONNECTED SPACES
CLIENT & PROJECT
CISCO

14. BUSINESS APPLICATION: MAHINDRA BANK ACCOUNT MANAGEMENT
© EvolutionCo www.evolutionco.com 14

15. BUSINESS APPLICATION: MAHINDRA BANK ACCOUNT MANAGEMENT
© EvolutionCo www.evolutionco.com 15

16. CLIENT-PROBLEM DEFINITION
Bring visibility into the authorized signatories across global locations and
enable online on-boarding of signatories and payments.
SOLUTION
Web-based application that has regulated access and roles for on-boarding
signatories, listing banks, payment authorization limits as per user
role/location/organization/bank/branch.
IMPACT
The project led to vast improvement in turn-around-time for on-boarding /
upgrading signatories. It provided access to vital information within seconds
and sped processes which took 5-10 days offline.
BUSINESS APPLICATION:
MAHINDRA BANK ACCOUNT MANAGEMENT
CLIENT & PROJECT
Mahindra Group

17. CREATIVE CONCEPT DEVELOPMENT & BUSINESS APPLICATION: MAHINDRA FINANCE & ACCOUNTS FUN FORUM
© EvolutionCo www.evolutionco.com 17

18. CREATIVE CONCEPT DEVELOPMENT & BUSINESS APPLICATION: MAHINDRA FINANCE & ACCOUNTS FUN FORUM
© EvolutionCo www.evolutionco.com 18

19. CLIENT-PROBLEM DEFINITION
Re-define user engagement value and create interactivity for a legacy event which
is held quarterly. Create crowd sourcing platform for employee + organizational
led initiatives.
SOLUTION
Event live broadcast to locations across the globe with robust real-time discussion
/ presentation / Q&A sessions. All past events get archived in digital library.
Crowdsourcing platform that can create campaigns and source funds via stock
holders. The campaigns are managed via designated fund managers (employees)
who report performance and returns on the stock. The fund contributors are kept
up-to-date via real-time updates on the progress (stock valuation and program
progress – image / video gallery)
Concept – Creative board for capturing and taking the user through the concept
of Fun Forum.
IMPACT
Multi-fold rise in the event participation via online platform.
Enhanced employee participation and initiative towards crowdsourcing platform.
CREATIVE CONCEPT DEVELOPMENT & BUSINESS APPLICATION:
MAHINDRA FINANCE & ACCOUNTS FUN FORUM
CLIENT & PROJECT
Mahindra Accounts & Finance

20. ECOMMERCE WEBSITE: MAHINDRA LIFESPACES
© EvolutionCo www.evolutionco.com 20

21. ECOMMERCE WEBSITE: MAHINDRA LIFESPACES
© EvolutionCo www.evolutionco.com 21

22. CLIENT-PROBLEM DEFINITION
Revamp of current website to current web standards. Better search rankings with
content focus on consumers outside India and enable ecommerce.
SOLUTION
User experience strategy was focused on end consumer. Since buying home is a
big decision, all information that would facilitate/influence user decision was
integrated within the MLDL properties page. Features integrated: Real-time
inventory booking, Area price trends, EMI calculators, Customized Google Maps to
showcase amenities around property, construction progress.
Customized content for targeting consumers outside India with a dedicated
editorial on investment opportunities and regulatory updates.
IMPACT
• The website traffic saw qualified and quantified increase with reduced bounce
rates and more time spent per session
• Defined lead generation journey led to jump in enquiries with a month on
month increase of 110%
• Conversion rate to enquiries were 8-10%
• Within 2 months of launch the traffic reached 5,00,000+ visitors
ECOMMERCE WEBSITE:
MAHINDRA LIFESPACES
CLIENT & PROJECT
Mahindra Lifespaces

23. © EvolutionCo www.evolutionco.com 23
KEY CLIENTS

24. Thank You
© EvolutionCo www.evolutionco.com 24
EVOLUTIONCO DIGITAL & INTERACTIVE CONSULTANCY PVT. LTD.
+91 22 65623500 | info@evolutionco.com | www.evolutionco.com
Mangesh Sangekar | Co-Founder & Managing Partner
+91-9833264237 | mangesh@evolutionco.com