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Developing: Quality Culture
Presents by
Mr. Nilesh Utpure
Under the guidance of
Dr. Dale A. V.
Sharadchandra Pawar College of Pharmacy (otur)
Pune-412409
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 Technology & Culture
 Theories of motivation
 Create & maintain awareness of quality
 Evidence of management & empowerment
 Time to change the culture
Content
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 Quality culture is the pattern of human habits,
shared beliefs, values, attitudes, institutions, and
behavior patterns that characterize the members of
a community or organization
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What is Quality Culture..?

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An organization is the integration of two major systems:
1-The Technical system (touches the head)
2-The Social system (touches the heart)
So to become superior in quality, we must pursue two
courses of action :
1. Develop technologies that meets customer needs
2. Stimulate a ‘culture’ throughout the organization that
continually views quality as a primary goal.
Technology & Culture
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 Motivation is the characteristics that help us to
achieve the goal. It is the drive that pushes us to
work hard. It is the energy that gives the strength to
get up & keep going even when things are not
going our way.
 Over all the basic perspective on motivation looks
like this
Theories of Motivation
needs
behaviorsatisfaction 5

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 We each have hierarchy of needs that ranges from
‘lower’ to ‘higher’.
 Maslow’s theory maintain that a person does not
feel a higher need until the need of current level
have been satisfied.
 Maslow’s hierarchy pyramid shows
Maslow’s theory of motivation
Self actualization
Esteem need
Social need
Safety need
Physiological need
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 Physiological needs: Provide ample breaks for
lunch, pay salaries that allow workers to buy life
essentials
 Safety needs: Provide a safe environment for work,
relative job security & freedom from threats
 Social needs: Generate a feeling of acceptance,
belonging by reinforcing team dynamic
 Esteem needs: Recognize achievements, assign
imp projects & provide status to make employees
feel valued & appreciated
 Self actualization: Offer challenging & meaningful
work assignments
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 Described by Douglas McGregor in 1985
 Theory X is a negative view of human nature,
assuming that most employees are lazy,
uncooperative therefore, managers should
motivate them through skillful use of incentives &
penalties
 Theory Y is a positive view, believing that
employees want to work to work & will seek
responsibilities that can solve organizational
problems & personal growth
Behavioral theory [ x v/s y ]
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Theory X
 We dislike work
 We must be forced
 We would be rather be
directed
 We are motivated mainly by
money
 Most of us have little
creativity
Theory Y
 We like to work
 We will direct ourselves
 We will seek & accept
responsibilities
 Under the right conditions we
are motivated
 We are highly creative
creatures
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I. Planning
II. Implementation
III. Checking & Reviewing
IV. maintaining
Create & maintain awareness of
quality
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 Planning
a. Support & resource
b. Your current situation
c. Your target & goal setting
d. Message & communication channels
 Implementation
a. When to start
b. Assign roles & responsibilities
c. Gather & prepare promotional materials
d. Launch the program
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 Checking & Reviewing
a. Measure the success of the program
b. Get staff to feed back ideas, comments &
suggestions
c. Report to staff & management
 Maintaining
a. An culture
b. New employees
c. Maintaining momentum
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 Management commitment is necessary but not
sufficient
 To inspire action within a company, the most
important element is management leadership in
quality
 The leadership role includes establishing, aligning
& developing quality goal & strategies & then
serving on a quality council to lead the quality effort
Provide evidence of management
& empowerment
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 Qualities for successful leader:
1. An internal locus of control
2. A greater tolerance for ambiguity
3. Flexibility & a curiosity about the issues involved
 Upper management should be:
1. Establish quality policies.
2. Provide the resources.
3. Provide problem oriented training.
4. Stimulate improvement.
5. Provide for reward & recognition.
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 It’s a very difficult to change culture instantly
 But necessary to change when quality get low or
due to competition
 New ideas, suggestions or better plans for
attraction
 Before change organization should identify &
review the planning
Time to change the culture
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Any queries…?
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