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Lemberg komfo facebook advertising social media days 2014 oslo
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Jakim Lemberg presenterer ideen om å kjøre prosesser med "trial and error" som anbefalt metode. På Social Media Days 2014 i Oslo.
Nils Petter NordskarSuivre
Concept developer, consultant, creative coach and copywriter at Nordskar Kommunikasjon AS à Nordskar Kommunikasjon ASPublicité
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Lemberg komfo facebook advertising social media days 2014 oslo
- SMD 2014 Find me on Twitter: @lemberg
- KOMFO We love Social Media and we believe that it has fundamentally changed the way companies communicate with their customers. • Headquartered in Copenhagen, Denmark but present globally. • Owned by the four founders and the global software company Sitecore. • Powerful team of 60+ social media marketing specialists ready to guide you to success. • 100+ strong partnerships with leading social networks, agencies and software providers. • 300+ enterprise clients and market leader in the Nordics.
- NORDIC REFERENCES Travel Retail Finance E-Commerce Telecommunication BtB Publishing/Media Government & NGO Automotive
- 250 ad accounts 135.000.000 monthly paid impressions 400.000 weekly clicks 600 daily webshop checkouts 525 new page likes every hour
- WHAT IS THE PROBLEM?
- ADVERTISING IS CRITICAL TO REACHING YOUR AUDIENCES ON FACEBOOK Viral reach Paid reach Organic reach
- HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING
- MOST OF OUR TIME ON FACEBOOK IS SPENT IN THE NEWS FEED 40% of peoples’ time on Facebook is on news feed Source: comScore, June 2012.
- ORGANIZE YOUR MARKETING Content creator Insights analyst Community manager Advertiser Moderator
- 5 THINGS YOU WON’T REGRET DOING TOMORROW TO IMPROVE THE PERFORMANCE OF YOUR FACEBOOK MARKETING
- 1. STOP PAYING FOR APPS Facebook apps only get traffic if they’re supported by a heavy seeding strategy. Meanwhile, most app concepts are now allowed for free on Page timelines and app builders get cheaper by the day.
- 2. TAKE YOUR STATS MORE SERIOUS www.freeanalytics.komfo.com
- 3. BAN THE “BOOST POST” BUTTON
- 4. GET STUFF OUT OF THE MAILBOX
- 5. AUTOMATE AS MUCH AS POSSIBLE Branding Webshop traffic Newsletter signups
- GET THE STRATEGY STRAIGHT
- THINK OF YOUR MARKETING GOALS EVERY TIME YOU POST Increase your virality Drive awareness of your messages Generate online sales Grow your community
- INCREASE YOUR VIRALITY Best types of creative for your campaign: Get started: 1. Set up a campaign with “Engagement” objective in Komfo Ad Manager 2. Select desktop and mobile news feed as ad placements 3. Komfo Ad Manager automatically identifies the audiences most likely to generate stories about your content
- DRIVE AWARENESS OF YOUR MESSAGES Best types of creative for your campaign: Get started: 1. Set up a campaign with “Branding” objective in Komfo Ad Manager 2. Select All Facebook as ad placements 3. Komfo Ad Manager automatically identifies the audiences most likely to actively consume your content
- GENERATE ONLINE SALES Best types of creative for your campaign: Get started: 1. Set up a campaign with “Conversions” objective in Komfo Ad Manager 2. Select Desktop News Feed as ad placement 3. Komfo Ad Manager automatically identifies the audiences most likely to generate sales on your website
- GROW YOUR COMMUNITY Best types of creative for your campaign: Get started: 1. Set up a campaign with “Fans” objective in Komfo Ad Manager 2. Select Mobile News Feed as ad placement 3. Komfo Ad Manager automatically identifies the audiences most likely to like your page
- GO PRO
- INTERESTS & DEMOGRAPHS
- PLACEMENTS & DEVICES Offsite conversions are often cheapest on desktop!
- DARK POST PUBLISHING You can drag ’n’ drop planned posts to change their timing
- Identify people that are almost exact matches of your current customer base with look-a-like-audiences. TARGET ATTRACTIVE AUDIENCES
- CONVERSION TRACKING
- USE REMARGETING TO INCREASE YOUR OUTPUT Branding Marketing Remarketing
- CHOOSE THE RIGHT BIDDING METHODS! • CPC for controlled costs • CPM for high delivery • oCPM for optimal ROI
- KEYWORD-TAGGED CAMPAIGNS
- KEYWORD-TRIGGEREDE ADS
- WEEKDAY SCHEDULES
- AUTOMATIC ADS CREATION
- EXAMPLE 1: ORGANIZE YOUR CAMPAIGNS BY NET EARNINGS
- EXAMPLE 2: AUTOMATICALLY RETARGET LEADS FROM YOUR WEBSITE
- SUMMARY
- START WORKING SMARTER • • • • • Stop paying for apps Take your stats more serious Ban the ”Boost post” button Get stuff out of the mailbox Automate as much as possible
- REMEMBER YOUR MARKETING OBJECTIVE • Increase virality • Drive awareness • Generate online sales • Grow your community
- PRO TOOLS FOR THE SKILLED ADVERTISERS • • • • • Interests & demographs Placements & devices Dark post publishing Custom audiences Conversion tracking • • • • • Remarketing Action bidding Keyword-triggered ads Weekday schedules Automatic ads creation
- Mikael Lemberg Advertising Director mil@komfo.com
Notes de l'éditeur
- 1.Create a “Founded on” Milestone on the timeline of a page you are managing by a)Uploading an historical picture of your client if you find anyb)Writing a brief description of the even2.CMD+shift+4: take a screenshot of the post, including the area of the milestone and the date3.Right click on the placeholder picture->change picture->select the screenshot4. Adjust the sizes if necessary
- 1.Create a “Founded on” Milestone on the timeline of a page you are managing by a)Uploading an historical picture of your client if you find anyb)Writing a brief description of the even2.CMD+shift+4: take a screenshot of the post, including the area of the milestone and the date3.Right click on the placeholder picture->change picture->select the screenshot4. Adjust the sizes if necessary
- 1.Create a “Founded on” Milestone on the timeline of a page you are managing by a)Uploading an historical picture of your client if you find anyb)Writing a brief description of the even2.CMD+shift+4: take a screenshot of the post, including the area of the milestone and the date3.Right click on the placeholder picture->change picture->select the screenshot4. Adjust the sizes if necessary
- 1.Create a “Founded on” Milestone on the timeline of a page you are managing by a)Uploading an historical picture of your client if you find anyb)Writing a brief description of the even2.CMD+shift+4: take a screenshot of the post, including the area of the milestone and the date3.Right click on the placeholder picture->change picture->select the screenshot4. Adjust the sizes if necessary
- 1.Create a “Founded on” Milestone on the timeline of a page you are managing by a)Uploading an historical picture of your client if you find anyb)Writing a brief description of the even2.CMD+shift+4: take a screenshot of the post, including the area of the milestone and the date3.Right click on the placeholder picture->change picture->select the screenshot4. Adjust the sizes if necessary
- 1.Create a “Founded on” Milestone on the timeline of a page you are managing by a)Uploading an historical picture of your client if you find anyb)Writing a brief description of the even2.CMD+shift+4: take a screenshot of the post, including the area of the milestone and the date3.Right click on the placeholder picture->change picture->select the screenshot4. Adjust the sizes if necessary
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