Marketing automation can help businesses in 5 key ways: 1) Personalize experiences for visitors by targeting the right customers and engaging them throughout their journey. 2) Collect more accurate data by automatically tracking metrics like open rates and behavior across channels. 3) Trigger automated communications based on behaviors by setting up workflows that send tailored messages in real time. 4) Improve social reach and influence by continuously testing campaigns, pages, and handling referral programs. 5) Help measure ROI by tracking each campaign's performance and using insights to optimize future campaigns.

1. Marketing
Automation
Reasons to Consider
#
5
@nimilaJ

2. 1
2
3
4
5
Personalize the experience for visitors
Collect More Accurate Data
Trigger workflows based on behavior
Improve social reach and influence
Helps with ROI Measurement
Here are the 5 reasons to
consider Marketing
Automation:
@nimilaJ

3. Now,
let’s dive into
these reasons
in more detail.
@nimilaJ

4. 1
You have seconds to capture a visitor's
attention with your headline or landing
page, so your content should be as relevant
to their needs as possible.
With marketing automation, you can
personalize marketing tactics, even for
people you don’t know.
Personalize the
experience for visitors
You can target the right potential customers,
attract them with personalized ads, and
engage them throughout the buying journey
@nimilaJ

5. 2
You can easily use marketing automation
software to collect data for your business.
Would you like to know your current open
rate? You can instantly access it and see
how it has changed over the past few
months. On top of sending messages, your
software will collect data for you and put all
the information in one place.
Getting someone to look at all of the emails
and to figure out the calculations on their
own takes a lot of time to accomplish, and
can have less accurate results. People make
mistakes, it’s unavoidable.
Collect More Accurate Data
@nimilaJ

6. 3
To trigger a workflow means to automate
communications based on the actions that
prospects take on your website or other
channels.
Marketing automation allows you to track
real-time behavior across channels, such as
web, email, social, customer relationship
management (CRM) software, campaign
history, transactions, and mobile. Using this
information, you can trigger automatic
messages in real time with messaging
based on prospects’ behaviors.
Trigger workflows based on
behavior
@nimilaJ

7. Improve social reach and
influence
4
When you’re already managing campaigns
and keeping track of SEO, it can be hard to
find time to maintain social channels.
Marketing Automation can improve the
potency of your paid ads, landing pages and
product pages through continuous testing
and optimization
Most developers target social media
exposure for popularizing their renditions.
Market automation saves them the hassles
by handling pages, campaigns and
everything else. In addition to that, referral
campaigns are also handled by market
automation.
@nimilaJ

8. 5
Helps with
ROI Measurement
Every marketing campaign is tracked for
efficacy and automation can clearly reveal
the exact ROI figures, associated with the
same. This in turn determines the cadence
and sequence of communication.
The more insight you have into how your
marketing campaigns contributed to the
sale, the more effectively you can use that
information in future campaigns.
@nimilaJ