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Personal Branding Workshop

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Personal Branding Workshop

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Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.

Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.

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Personal Branding Workshop

  1. 1. Building Your Own Personal Brand Find your Strengths Personal Brand Uncover Brand Values Bring your stories alive
  2. 2. “The truth is, others have already created a personal brand for you within seconds ”
  3. 3. Back story • Internet is full of content on Personal Branding. Just search google and you will come across concepts, ideas, models and frameworks on PB. While most explain quite in detail the what and why of Branding. Many concepts tend to contradict and confuse, often failing to accurately deliver The How of it? • How does one go about building a unique brand for oneself?
  4. 4. Back story • Over the last 2 decades, I have applied common logic, shamelessly copied, applied design thinking, experimented with multiple iterations, and only now seem to have arrived at something i am comfortable to call my Own Brand. But, the good news is you don't have to wait that long. • “You are a brand”. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You”
  5. 5. Start Up Mentality Unity Friendships
  6. 6. “To create a world-class educational that allows students to fully develop their professional abilities and that fosters a strong sense of responsibility and ethics”
  7. 7. ISBM IIM XLRI SIBM
  8. 8. World Outside ISBM 2002- 2020
  9. 9. Year 2000-2007 Y2K Bug Sept 11 Twin Tower Attack
  10. 10. Year 2007-20014 Global Economic Crisis SARS
  11. 11. Year 2014-20019 Digital Marketing Boom I-Phone Launch
  12. 12. Being Present Attitude Gratitude
  13. 13. Start-up Resilience Superhero X o X
  14. 14. Your Personal Brand Reality Perception +Your Experince Your Credentials Your Self Worth Authenticity Your Values Your Network Relationships
  15. 15. Do I need a personal brand? Trust and authority: Having a personal brand helps to build trust with your audience, and position you as an authority and a thought leader in your industry. Get featured in media: Having a personal brand makes it easier for you to pitch and be found by media (online publications, magazines, television, radio, podcasts, etc.). The media is in constant search of experts that can share their insights with their audience. Build your network: When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you. You can leverage your personal brand to build your network, both online and offline, quickly and effectively. Attract more clients: Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you to attract more of your ideal clients. When you’re positioned as an expert, it’s also easier for people to refer clients to you. Premium pricing: Having a strong personal brand helps justify charging premium prices for your products and services. Without a brand, you become a commodity that competes on price. And there will always be competitors that can beat your price. •Create a lasting platform: Over time, your business will evolve. You may even start multiple businesses in different industries over the course of your career. Your personal brand stays with you as you move from one venture to the next.
  16. 16. Why Linked In? • Get recommendations and endorsements. • Write professional articles about your area of specialization. • Approach magazines directly to see if they will publish your article in a blog post. • Gain exposure on TV & channels • Attract speaking engagements or opportunities.
  17. 17. Rule #1 People don’t think how they feel, don’t say what they think, and don’t do what they say. The only way you will learn this is the hard way.
  18. 18. Rule #2 Brand building takes time and needs repeated exposure. Its expensive because you need to reach as many people who might consider you even if at that exact moment in time they’re not ready to engage with you. So, make sure you’re in it for the long game.
  19. 19. Rule #3 Personal Brands should strike a balance between short term and long-term activity. Rule of thumb 60% long-term activity, ( Emotional) 40% Short –term ( Rational) So, make sure you strike the right balance
  20. 20. 40% Peers, Ex-collogues, Alumni People already exposed and attracted to your brand. Limited scope to influence, but the effects are immediate. 60% 40% 60% Future employers, Media, Start-up People not exposed to your brand, but crucial for future. Targeting this group will result in the biggest paybacks, relatively expensive to reach. Seduction takes time. Long Term Short Term
  21. 21. 50:30:20 20% 30% 50%Coach Mentees Peers & Colleagues Experts & Thought Leaders Like, Share, Subscribe, Retweet Engage & Contribute Get Recommendations Co-create Seek Endorsements Network Consult Pro Bono Introduce
  22. 22. Reason to Believe. Skills is learnt, but forgotten if not practiced consistently Finding & Living my own definition of success. Purpose is not a marketing tagline, slogan or an ad campaign. Purpose Core Values Skills Strengths Credible Elements Principles that guide my every actions. Strengths - Inborn abilities, curiosities, passions that lasts a lifetime Personal Brand Pyramid
  23. 23. Content Marketing Your Subject Matter What People Want? You 1. Limit your content to 2-3 themes! 2. Make sure your theme adds value to your users. 3. Don’t duplicate content. 4. Expand it further. 3 P’s of Personal Brand 1. Point of view – Your brand’s firm belief. 2. Promise - This is the way that your brand promises to act 3. Personality - This is the way that your brand speaks. Your tone of voice.
  24. 24. Brand Stories have a shape. With ups and downs. Highs and lows.
  25. 25. Hi! My Name is Nimish Varma
  26. 26. Purpose
  27. 27. Reason to Believe. Skills is learnt, but forgotten if not practiced consistently Finding & Living my own definition of success. Nimish Varma Brand Pyramid Purpose Gratitude Creativity Social Intelligence Devotion Principles that guide my every actions. Strengths - Inborn abilities, passions that lasts a lifetime Love Spirituality Active Volunteering Storytelling
  28. 28. Spirituality
  29. 29. Social
  30. 30. Gratitude
  31. 31. LOVE
  32. 32. Nimish Varma - Personal Brand on Social Media Facebook Linked In Instagram
  33. 33. Core Value Rituals Symbols Role Models Hofstede Model The Soul Actions that bring the soul to life.. The role models that exemplify the rituals The symbols tangible “ things” that define your personal brand.
  34. 34. Let’s Talk about YOU?
  35. 35. Task 1. Tell me something about yourself? Introduce yourself in a video. Shoot a video and share via what’s app + create a 1 slide profile 1. Elevator Pitch 60- 90 secs 2. Staircase Pitch 120- 240 sec 1.Tailor Your Answer 2.Know your Audience 3.Keep It Professional 4.Inject some Passion into Your Answer 5.Be Succinct 6.Practice (But Don’t Memorize) 7.Keep It Positive 8.Remember This is Often Your First Impression, and It Matters A simple and effective formula for structuring your response: present, past, future. •Present: Talk a little bit about what your current role is, the scope of it, and perhaps a big recent accomplishment. •Past: Tell the interviewer how you got there and/or mention previous experience that’s relevant to the job and company you’re applying for. •Future: Segue into what you’re looking to do next and why you’re interested in this gig (and a great fit for it, too).
  36. 36. Example
  37. 37. “Much has changed in the business world, but the need to attract, nurture and retain customers has never been so critical to delivering business results. My background in Marketing is in creating value differentiation whether its Bosch Built- in-Designer Kitchens or Nippon Steel's ingredient technology experience. Most recently building meaningful relationship with influencers to develop a new category of Smart Toilets. At the end of the day, i always put myself in the customer's’ shoes. Would i want that disconnected, transnational experience or a well- thought through touch that guides me through my personal journey? The answer is clear! I am a public speaker, an opinion leader, and currently working on my first book on Mindfulness called 'Just Be’. In my leisure time I love to meditate and volunteer with Down Syndrome Association” Nimish Varma.
  38. 38. Task 2. Articulate your Brand Pyramid? Personal Brand Pyramid is a helpful way to understand what matters to you? What is the soul of your brand? People typically recognize you for what you can do (i.e. your strengths & skills), but the highest level of branding is when people recognize you for your core values and your purpose. Something you never compromise on.
  39. 39. Tip- Choose your core values that fits.
  40. 40. Task 3. Design your Brand Moodboard?
  41. 41. 3. Meditator “Nimish is a high-energy team-player with a natural flair for marketing.” Font- GT America - 18 Pantone Black & White- Designer Kitchen Luxury Bathroom 2. Digital Marketing 1. Storyteller “Nimish is a creative manager” Example
  42. 42. Task 4. Applying Design Thinking to Iterate Empathize Define IdeatePrototype Test Brand Pyramid Interview seek to understand Prioritize eliminate Moodboard Find what works? pivot

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