To define a brand for an e-commerce store, one must first understand how they perceive their own brand versus how others perceive it. It is important to ask yourself how you would describe your brand in three words and compare it to how a trusted person would describe it. A brand also needs to understand its target customer in order to effectively communicate the right message. Additionally, a brand must adopt a personality to captivate its audience and be approachable through social media interactions. Building long-term relationships is key to long-term brand success.

1. How To Define A Brand For Your E-Commerce Store : ThemeJungle

2. “A brand is the set of expectations, memories, stories and relationships that,
taken together, account for a consumer’s decision to choose one product or
service over another.“– Seth Godin
There is a reason that everyone calls you by your name and not some other name, a
reason to as how people recognize you in the crowd and a reason some person is
either nice to you or not. It’s because your name, your appearance, your demeanour,
everything you do is part of your personal brand. Your e-commerce store also has a
similar brand.
An e-commerce store brand is also similar to a personal brand. Businesses have
names, products, logos, colours, fonts, a language, and reputations to manage that
make up who they are and affect how they’re perceived. If you simply create an
online store and fail to define a brand then you will end up nowhere.
So, how does one proceed to create a brand for their e-commerce store?

3. # Understand Your Brand :
To be successful, you need to make sure
there isn’t a misunderstanding between how
YOU perceive your brand, and how others
perceive it. The best way to eliminate this
happening is to ask yourself what three words
YOU would associate with your brand. Once
you have your three words, ask someone you
trust, that knows your business the same
question. If the three words do not match up
(or almost alike) ask yourself why this is, and
whether this reflects a gap between your
brand and reputation online.

4. # Understand Your Customer :
After understanding your own brand, you
then need to understand what your
customer wants, and needs. The message
you are sharing online must be in line with
your business and suitable for your target
customer. First, understand who your
target customer is, where they hang out
and how they want to communicate with
you. For example, nowadays everyone
prefers using their smartphones so you
should try to create a mobile-friendly e-

5. It is so important that your
brand has a face. I don’t mean
you have to physically let
people see your face on social
media. I mean adopting a
personality and captivating your
audience through
communicating online.
# Don’t Be A Faceless Brand :

6. # Connect and Show Up :
As well as being a brand that has a face, you also need to
make sure you are approachable online. Part of having a
successful brand is treating your social networks as a
customer service outlet. 80% of success is just showing
up, so make sure your brand shows up for your target
audience.

7. # Mean What You Say :
Transparency is essential to
building a strong brand. To
ensure you are perceived online
the way you should be, always
think before you post. As soon
as you send out a message to
your audience, there is no
turning back. You must always
mean what you say and stand
by it, otherwise having an
authentic brand is going to be
even harder to achieve.

8. # Work In Real-Time :
While I may schedule some of the
information I share online, I also
make it an important task every day
to communicate in real time with
those who communicate with me.
This is crucial to building your
brand, as when someone asks you
a question, they want an answer
almost immediately.

9. # Long-Term Relationships :
Building long-term relationships are important to long-term
brand success. I have great relationships with many event
and trade show organisers; some of which I have spoken at
for 5-6 years, twice a year. It is important that you keep your
relationships strong as this is what helps increase your
exposure.

10. # Make A Change :
After finding out how your brand is being
perceived online, you may need to make some
adjustments to ensure the right message is being
portrayed. Don’t be afraid to make a change –
your brand is at stake and you must do what is
necessary.
So, basically, when you create an online store
you are not just creating an e-commerce store
but emanating your vision. A question you need
to ask yourself is does your branding reflect your
business? If there is a mismatch between the
way you communicate online and your branding,
you need to make a change.

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