Despite what you may have heard, social media marketing isn't exactly easy. Try applying it to a live event and it gets even more difficult. Fortunately by following some key tips you can start moving in the right direction to incorporate social media into your next trade show exhibiting plan. For more details on each tip, visit our blog and read the corresponding in-depth post: http://www.nimlok.com/trade-show-blog-center/24-social-media-tips-for-trade-show-exhibitors/

1. FOR TRADE SHOW
EXHIBITORS
24
presented by

2. A DETAILED STRATEGY
1

3. SET CONCRETE
2

4. SHOW HASHTAGS
3

5. 4 WHERE YOUR ATTENDEES
ARE ENGAGING THE MOST

6. 5 THE RIGHT
CHANNEL

7. 5 THE RIGHT
CHANNEL
INSTAGRAM
instant
photos
&
videos

8. 5 THE RIGHT
CHANNEL
INSTAGRAM twitter
bite-size
content
pre, during
& post show
instant
photos
&
videos

9. 5 THE RIGHT
CHANNEL
INSTAGRAM twitter linkedin
bite-size
content
pre, during
& post show
engage your
professional
connections
attending
instant
photos
&
videos

10. 5 THE RIGHT
CHANNEL
INSTAGRAM
bite-size
content
pre, during
& post show
engage your
professional
connections
attending
photo albums,
longer posts
& daily recaps
twitter linkedin facebook
instant
photos
&
videos

11. 6 DESIGNATE A
SOCIAL MEDIA

12. 7
BUT ENCOURAGE THE WHOLE TEAM TO

13. 8
USE THE SHOW
SO ATTENDEES CAN FIND YOU

14. 9 YOU’LL BE TWEETING AND POSTING

15. 10 YOUR BOOTH NUMBER AND GIVEAWAYS

16. INSTEAD TRY
TO WHAT ATTENDEES WANT
11

17. 12

18. 12
ORIGINALCONTENT
Your Company @YourCompany
Check out our blog post on what to see & do at
#Tradeshow2014 www.link.com

19. 12
Your Company @YourCompany
@Attendee Let me field that question for you.
[insert industry knowledge here] #Tradeshow2014
EXPERTINSIGHTS

20. 12
Your Company @YourCompany
Don’t forget that #Tradeshow2014 networking events
begin tonight in the atrium @ 5PM!
USEFULINFO

21. 12
Your Company @YourCompany
Fascinating article on that topic everyone is talking
about before the show. #Tradeshow2014
INDUSTRYARTICLES

22. 13
VALUABLE CONTENT
FROM OTHERS

23. beep boop
we do
business
DON’T SOUND LIKE
A CORPORATE
14

24. 15 SURROUNDING THE TRADE SHOW

25. 16
SHARE ON-SITE

26. 17 FROM EDUCATIONAL SESSIONS
SHARE “BEST OF”

27. 18 SHARE THE NON-BUSINESS PART OF EXHIBITING

28. 19
CREATE YOUR OWN

29. GIVE VISITORS A REASON TO USE IT...
19
CREATE YOUR OWN
SOCIAL PHOTO BOOTH
use a service like:
> TagPrints Digital
> Instaprint

30. GIVE VISITORS A REASON TO USE IT...
19
CREATE YOUR OWN
HASHTAG CONTEST
> Scavenger hunt
> Best tweet, photo
or video

31. GIVE VISITORS A REASON TO USE IT...
19
CREATE YOUR OWN
host a twitter chat
> Cover a hot topic
> Facilitate a Q&A
> Solve a problem

32. 20
WITH YOUR
LEADS ON
SOCIAL MEDIA

33. 21 TO MEET YOUR FOLLOWERS IN PERSON

34. 22 WITH MORE VALUABLE CONTENT

35. 23 POST-SHOW

36. 24
CONTINUE TO NURTURE & GROW YOUR NEW

37. slideshare created by...
your exhibit innovator
nimlok.com
@Nimlok
click for more tips & tricks
facebook.com/nimlok
nimloktradeshowmarketing.com