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up? Hi! 
Greetings! 
How do 
you do? 
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Good day Sir 
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Hi! Stand out with a consistent Tone of Voice
Tone of voice in 10 minutes 
1 What is tone of voice? 
2 Why is it so important? 
3 TED BAKER 
4 BREWDOG 
5 Get started
What is Tone of voice? 
The character of your brand as expressed through the written word 
It’s about what yo u say and ho...
Why is it so important? 
1. Give you character and identity 
2. Make you familiar and unique strong LINK 
3. Build trust a...
Personalities build 
relationships
Ted Baker Fashion and accessories 
Tone of Voice: 
- Traditional with a twist
Brewery 
Brewdog Tone of Voice: 
- PASSIONATE SWEARING
Get started 
1. Pin down your values 
2. Define your personality 
3. Decide on your vocabulary 
4. Make a styleguide
Catch you 
later 
© Creuna 
Laters! 
Toodeloo 
Farwell! 
See ya’! 
Adieu Goodbye!
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
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Stand out with a consistent tone of voice Slide 1 Stand out with a consistent tone of voice Slide 2 Stand out with a consistent tone of voice Slide 3 Stand out with a consistent tone of voice Slide 4 Stand out with a consistent tone of voice Slide 5 Stand out with a consistent tone of voice Slide 6 Stand out with a consistent tone of voice Slide 7 Stand out with a consistent tone of voice Slide 8 Stand out with a consistent tone of voice Slide 9 Stand out with a consistent tone of voice Slide 10 Stand out with a consistent tone of voice Slide 11 Stand out with a consistent tone of voice Slide 12 Stand out with a consistent tone of voice Slide 13 Stand out with a consistent tone of voice Slide 14 Stand out with a consistent tone of voice Slide 15 Stand out with a consistent tone of voice Slide 16 Stand out with a consistent tone of voice Slide 17 Stand out with a consistent tone of voice Slide 18 Stand out with a consistent tone of voice Slide 19 Stand out with a consistent tone of voice Slide 20
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Tone of voice guidelines
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Crash course: What is tone of voice, why is it important and how can you get started

Stand out with a consistent tone of voice

  1. 1. © Creuna Hello! Shalom Yo! Howdy! Whats up? Hi! Greetings! How do you do? Good morning! Good day Sir Hey man Yeellow Peekaboo
  2. 2. © Creuna Hi! Stand out with a consistent Tone of Voice
  3. 3. Tone of voice in 10 minutes 1 What is tone of voice? 2 Why is it so important? 3 TED BAKER 4 BREWDOG 5 Get started
  4. 4. What is Tone of voice? The character of your brand as expressed through the written word It’s about what yo u say and how you say it Values Personality
  5. 5. Why is it so important? 1. Give you character and identity 2. Make you familiar and unique strong LINK 3. Build trust and credibility
  6. 6. Personalities build relationships
  7. 7. Ted Baker Fashion and accessories Tone of Voice: - Traditional with a twist
  8. 8. Brewery Brewdog Tone of Voice: - PASSIONATE SWEARING
  9. 9. Get started 1. Pin down your values 2. Define your personality 3. Decide on your vocabulary 4. Make a styleguide
  10. 10. Catch you later © Creuna Laters! Toodeloo Farwell! See ya’! Adieu Goodbye!
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Crash course: What is tone of voice, why is it important and how can you get started

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